How to create a culture where everyone can be a storyteller; Employee Engagement In The Digital Age

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How to create a culture where everyone can be a storyteller

When Vermeer Corporation, a global industrial and agricultural equipment manufacturer, underwent a major brand initiative to align itself with the changing global marketplace, the company knew there was work to be done to get 3,000 team members, 600+ dealers and countless suppliers around the world on board to protect the promise being made to customers.

Vermeer pulled out all the stops when it branded from the inside out to connect team members to its customers and the new brand.

In this session, you’ll hear from Vermeer’s director of communication and learn how Vermeer:

  • Simultaneously launched the brand across the world through Customer Alignment Week
  • Connected the external customer brand to the internal culture to increase authenticity
  • Created a culture where everyone can be a storyteller
  • Evolved existing and introduced new internal and external communication channels, while revamping their editorial content process to align with the new brand.

Attend Building a Storytelling Culture by Connecting Employees to Customers

Webinar July 13 at 1-2:15 PM Eastern

In this session, hear from Vermeer’s director of communication on how the company rallied their team members around the brand and how they’ve sustained it since.


Sell Art Online

June 30, 2016

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