5 Powerful PR Trends You Should Not Ignore; 5 Things You Need to Know about Business in Crisis

We are now in the midst of a digital and communications revolution that is disrupting life, business and media in just the space of a few years.

It’s official — the internet is making us dumb: The more you read online, the worse you write Duh.

Need-to-know intel for busy business communicators | June 21, 2016 Subscribe to CommDigest newsletter

5 Powerful PR Trends You Should Not Ignore You are now defined by your online content.

10 Golden Rules for Social Media Managers and Marketers. Communicate, Share, Measure.

Your life is a reflection of the next 15 minutes.Productivity Method to Achieve the “Perfect 15-Minute Day”

What To Do When Your PR Campaign Didn’t Work.5 Publicist-Approved Moves To Try Next. Rethink your goals.

The 4 biggest social media mistakes advisers make. Being Too Self-Promotional.

Out-of-the-Box Intranet on SharePoint vs. Office 365 – What’s the Difference?  And it’s hard to say“Which one is better?”

Pitch a Journalist Through Social Media. Show how your story will value others and not you.

4 Simple Steps for Creating a Social Editorial Calendar. Find and create fantastic content.

5 Things You Need to Know about Business in Crisis. Do what’s right. Tell the truth. Protect your customer.

How a Social Media Strategy Map Made Me a Better Marketer. Great case study.

10 Writing Tools So Useful It Will Blow Your Creative Mind. Apps to motivate yourself and follow through.

6 Killer Tips To Promote Your Instagram Page. Include human faces.

How to develop the  soft skills that are in demand at top companies like Google. Work on communication, community & meaningful connection.

Is your CEO driving the digital strategy or simply delegating it? CEO drivers see it transforming the business.

Beware, the Smartphone’s End Is Nigh. Replaced by wearable and gesture devices.

Millennials are shaking up workplace communication. 93% say modern tech is key job attractor.

Marketing is not Dead, just Broken. Too much pursuit of “Get Me One of Those.”

Are you a trusted strategic adviser, or wannabe?

Free webinar Wednesday, June 22

Led by Jim Lukaszewski, a powerful speaker, important author, inspiring teacher and a trusted advisor, this webinar is designed to help you understand what being strategic really means.

Attend and gain a critical understanding to establish your own personal strategic mindset and how to learn, work and think in the context of strategy, the key to becoming a more trusted advisor.

Becoming an Authentic Trusted Strategic Advisor

Webinar June 22, 1 – 2 PM Eastern – Free!

Learn how to be more influential, more interesting, more memorable, more important, and how to have top-level relationships and access. Learn more

This is a free intro webinar to this fall’s circle workshop, Becoming an Authentic Strategist, led by Jim Lukaszewski and John Gerstner. The workshop includes four weekly one-hour web sessions. Attend this webinar and register for the workshop.


What’s a customer alignment week, and should you host one?

When Vermeer Corporation, a global industrial and agricultural equipment manufacturer, underwent a major brand initiative to align itself with the changing global marketplace, the company knew there was work to be done to get 3,000 team members, 600+ dealers and countless suppliers around the world on board to protect the promise being made to customers.

Vermeer pulled out all the stops when it branded from the inside out to connect team members to its customers and the new brand.

In this session, you’ll hear from Vermeer’s director of communication and learn how Vermeer:

  • Simultaneously launched the brand across the world through Customer Alignment Week
  • Connected the external customer brand to the internal culture to increase authenticity
  • Created a culture where everyone can be a storyteller
  • Evolved existing and introduced new internal and external communication channels, while revamping their editorial content process to align with the new brand.

Attend Building a Storytelling Culture by Connecting Employees to Customers

Webinar July 13 at 1-2:15 PM Eastern

In this session, hear from Vermeer’s director of communication on how the company rallied their team members around the brand and how they’ve sustained it since.


Sell Art Online

June 22, 2016

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