You will learn how to:
- Position communication as a catalyst for co-creation
- Build a holistic engagement strategy, supported by multidisciplinary communications
- Use emerging crowd-sourcing technologies to drive employee engagement efforts
- Increase participation (both employee and customer) in key brand initiatives
About the Speaker:
Preston Lewisis an expert in branding, employee engagement and internal communications. A sought-after speaker, Preston is an energetic and creative leader who helps companies understand how to solve complex problems through communication and design.
Preston and his team have designed and implemented communication campaigns for some the world’s largest and most successful companies, including Starbucks, Genentech, Nortel Networks, NASDAQ, and HP.
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