All posts by Wilma Mathews

Wilma Mathews' experience in domestic and international public relations and communication management and implementation spans more than three decades and includes positions with a large corporation (AT&T), a public university (Arizona State University), a medical center, two chambers of commerce and a weekly newspaper. She is co-author of On Deadline: Managing Media Relations (4th ed. 2006) now also available in China in a translated version; author of Effective Media Relations: A Practical Guide for Communicators; principal contributor to How to Get Results With Publicity; author of How to Create a Media Relations Program and a contributor to several books and reports. Mathews has coached hundreds of executives in both presentation and media relations techniques. She has spoken before numerous professional, civic, government and academic audiences in the U.S., Canada, England, New Zealand, China, Malaysia and Australia. She contributes articles to trade and professional journals, and provides council to organizations on strategic and media relations planning. A Fellow and accredited member of the International Association of Business Communicators (IABC), Mathews has served that organization as chairman of the IABC Research Foundation and the Accreditation Council, and was twice a member of the executive board. She is a Gold Quill winner for media relations and writing.