All posts by Linda Zimmer
Linda Zimmer is President and CEO. She leads the MarCom:Interactive practice and client engagements. Linda is a visibility expert, applying her expertise to digital marketing and business strategies. She has more than 30 years of experience developing and leading online and new media programs and teams. Her international clientele of corporate, public, and not-for-profit brands, include J&J, Nike, Disney, Intel, Port of Los Angeles, Heinz, The Simon Group, U.S. Forestry Service, and the FDA. She is a member of the National Strategy for Trusted Identity in Cyberspace ID Ecosystem steering group, tasked by the White House as a public-private collaboration for a framework that enhances privacy while transacting business online. An award-winning and requested speaker and facilitator, Linda conducts organizational seminars, workshops and strategy sessions. Her primary expertise is in the cultural shifts that drive social behaviors and engagement, the currency of visibility in the marketplace, and the impact of “big data” on people and organizations. She is a media source on digital management topics for outlets such as US News and World Report, Forbes, Computer Weekly, CIO Magazine, and Forrester Research. Her current online publication, Channel and Place, explores the impacts of our online visibility on our lives.