Author name: John Gerstner

Online workshop April 6: The Mindset of a Strategic Advisor Join IABC Fellows Jim Lukaszewski and John Gerstner for Part […]

First the big question … What is the Worst PR Advice You’ve Ever Received? ow.ly/r7lX308T1C9 Send at Least One News

First a little come to Jesus about telling the truth … “Alternative facts & IABC’s 6 core principles http://ow.ly/bz7u308Jzr3  From the

Starting with something we already know … “Social media is just jet fuel for reactivity and it’s making us miserable,”

Before we get started … Is your intranet stalled? Smash through the strategy, research, governance and content holding you back in this big

Krazy Glue’s Viral Christmas Tree. An Example of Product Storytelling at its Finest. This week’s need-to-know intel for busy business communicators –

Virtual Reality In The Enterprise. The possibilities are limitless. Article mentions Ford and Floored as two early adopters. For much

How to Validate Your Blog Post Topics: A 3-Step Process. Use tools to gut check your topics. This week’s need-to-know

Creating a culture of innovation. Transparent internal communications is key to designing a desired culture.   This week’s need-to-know intel

8 Personalities to Look for When Assembling a Content Team. Taskmaster, Grammar Geek, Wordsmith and Artist. Are you using influencer