All posts by John Gerstner

John Gerstner, CEO of Communitelligence, (whose slogan is “All of us are smarter than one of us”) is a nationally-recognized strategic communications expert and thought leader whose work has spanned 30 years and 30 countries on five continents. He is a frequent speaker and workshop leader on internal communications, intranets, enterprise social networks and business innovation. Gerstner was a corporate communications consultant for Florida Blue from 2010 through 2014. Earlier in his career he managed internal communications for John Deere, where he built the program to include a corporate magazine, intranet, employee video program and annual communicator’s conference. While at Deere, Gerstner also led the launch of JohnDeere.com, managed environmental and safety communications and was author and creative director of Genuine Value—The John Deere Journey, an award-winning coffee-table corporate history book. In 2001 Gerstner founded Communitelligence, an online learning community for corporate communicators. He has received more than 50 communication awards during his career, including 13 prestigious IABC Gold Quills. In 1992, he received IABC’s District 4 Director's Award. In 1994 he was named IABC/Iowa Communicator of the Year.

09

Mar'17

Re-imagining business meetings; Empowering the front-line workforce

Online workshop April 6: The Mindset of a Strategic Advisor Join IABC Fellows Jim Lukaszewski and John Gerstner for Part …

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16

Feb'17

The 5 Things Causing Employee Burnout; The One Thing Killing Content Marketing

First the big question … What is the Worst PR Advice You’ve Ever Received? ow.ly/r7lX308T1C9 Send at Least One News …

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08

Feb'17

How PR is changing; After the promotion; now what?

First a little come to Jesus about telling the truth … “Alternative facts & IABC’s 6 core principles http://ow.ly/bz7u308Jzr3  From the …

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01

Feb'17

Marketing with emojis; Acting like an extrovert

Starting with something we already know … “Social media is just jet fuel for reactivity and it’s making us miserable,” …

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19

Jan'17

The Most Important Business Skill Of The Next Decade; Dudes Who Ruin Meetings

Before we get started … Is your intranet stalled? Smash through the strategy, research, governance and content holding you back in this big …

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13

Jan'17

Marketing a ‘Boring’ Brand; The High Cost of Poor Writing

Krazy Glue’s Viral Christmas Tree. An Example of Product Storytelling at its Finest. This week’s need-to-know intel for busy business communicators – …

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04

Jan'17

Females do all the work (& our other top tweets of 2016)

Virtual Reality In The Enterprise. The possibilities are limitless. Article mentions Ford and Floored as two early adopters. For much …

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07

Dec'16

Pepsi’s Internal Shark Tank Contest; The Science Of Workplace Gratitude

How to Validate Your Blog Post Topics: A 3-Step Process. Use tools to gut check your topics. This week’s need-to-know …

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02

Dec'16

19 brands with a cult following; The next generation digital workplace

Creating a culture of innovation. Transparent internal communications is key to designing a desired culture.   This week’s need-to-know intel …

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10

Nov'16

Turning Employees into Communicators; Creating a Culture of Innovation

8 Personalities to Look for When Assembling a Content Team. Taskmaster, Grammar Geek, Wordsmith and Artist. Are you using influencer …

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