BRANDOCRACY: Why Corporate Brand Management Should Be Part Of Your Job
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2 STUDENTS
Instructors
BRANDOCRACY: Why Corporate Brand Management Should Be Part Of Your Job
This course offers a chance to hear Michael Morley discuss themes from his book, The Global Corporate Brand Book. He will show how corporate brand value can be measured in finite terms and encourages PR people to aspire to the role of corporate brand managers.
2 STUDENTS ENROLLED
Course Curriculum
| BRANDOCRACY: Why Corporate Brand Manager Should Be A Big Part Of Your Job – Michael Morley | 00:00:00 |
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