BRANDOCRACY: Why Corporate Brand Management Should Be Part Of Your Job

This course offers a chance to hear Michael Morley discuss themes from his book, The Global Corporate Brand Book. He will show how corporate brand value can be measured in finite terms and encourages PR people to aspire to the role of corporate brand managers.


Course Curriculum

BRANDOCRACY: Why Corporate Brand Manager Should Be A Big Part Of Your Job – Michael Morley 00:00:00

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