Social Media Intelligence

$99.00

Registration includes unlimited access to online course with recording and networking. Time requirement: 1 hour. Best value: Join Communitelligence Premier

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Description

How To Find Actionable Insights That Create Business Value

Do you know where your social media payoffs are?

Unfortunately, most organizations don’t. Now that we’ve done a few years of toe-dipping and experimentation it’s time to treat social media like any other PR or marketing activity.  Do the research, find the audience, figure out what their needs and wants are, what they’re interested in, what they want to hear, what’s motivating them, what they share. In this unique and insightful webinar, you’ll learn simple and straightforward ways to monitor and mine social media intelligence to get you to your business goals. This session introduces the most popular social media intelligence tools and and offers step-by-step advice on how to put them to work.  Data mining is the way to hit the jackpot.

What You Will Learn:

  • Find the right conversations to listen to
  • Dig into the data in those conversations and find insights
  • Discover the communities and groups that talk about you
  • Figure out your share of voice in a particular conversation
  • Decide where to spend your time and resources
  • Evaluate opportunities and threats

Who Should Purchase

This webinar is primarily aimed at those in the early stages of implementing or learning about social media, although it will also help more advanced practioners to focus their efforts. It is especially suitable for:

  • Small and mid-sized business leaders
  • Corporate executives who are new to social media

Presented by:

Falkow_SallySally Falkow is the co-developer of PRESSfeed, the social media newsroom.  A veteran of the PR industry, Sally has translated her extensive experience in marketing, PR and communication to the Internet and her blog, Proactive Report, is a resource for PR professionals who want to learn about digital PR and social media. Her book, Mastering Social Media Strategy: a handbook for PR professionals will be available in May 2011. She is an adjunct professor at the Annenberg School for Communication  and Journalism at USC lecturing in  Social Media Strategy, Content and Tools. Sally is also a Sr. Fellow with the Society for New Communication Research, a new media research think tank based in Palo Alto, CA.

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