Marketing with emojis; Acting like an extrovert

Plus: How to Create a Best-in-Class Infographic Series in 6 Steps. This week's intel for corporate communicators.

Starting with something we already know …

  • “Social media is just jet fuel for reactivity and it’s making us miserable,” says self-help author Tim Ferriss. ow.ly/EDrc308iSqc

And to make you some of us even more miserable …

  • 36% of internal communicators have no strategy in place ow.ly/I34W308nf2N And other alarming statistics from a Newsweaver infographic including:

    • 67% of employees don’t understand the organisations strategy

    • 87% say that enabling employees to understand strategy is their one of their most important jobs

    • 12% of internal communicators still have no way of measuring any aspect of their communications

And can you believe this?

  • What Alternative Facts Mean for PR Pros ow.ly/Mh9j308hAiG It’s more important than ever for PR pros to counter negative stereotypes.

Enough of the negativity, let’s do the roundup …

  • Should you replace your intranet with an Enterprise Social Network? ow.ly/Mjsc3086w3p The line between the two has become blurred.

  • Which four elements are most important for taking an intranet to the next level? Find out and fix your intranet weaknesses at Beyond the Intranet: Strategy, research, governance and content to help you create a more valuable experience. Led by Stacy Wilson; first session April 4.

  • The 7 Deadly Sins of Manager-Employee Communication (and How to Avoid Them) ow.ly/Z8pA308jXXP Sin #1 – Focusing on Weaknesses.

  • How Should You Measure an Employee’s Leadership Potential? ow.ly/yjTF3086cpH The more employees you interact with, the better.

  • Do you know how to fire your boss? Nicely? So you get a raise? Learn how to say the right things in this 4-week April online workshop led by Jim Lukaszewski and John Gerstner: The Seven Disciplines of a Trusted Strategic Advisor: How to be a #1 #2. Attend and amp up your influence, impact and pay.

  • Marketing campaigns with emojis up 777% year-over-year and continue to rise by 20% per month. ow.ly/zDQp3085Yit From Appboy study.

  • 8 Content Marketing Tricks That Helped Dollar Shave Club Go Viral ow.ly/aCyT308iTGg Start by watching the video.

  • How to Create a Best-in-Class Infographic Series in 6 Steps ow.ly/9Xk6100yGXf Get your hands dirty with the data.

  • The Programmable Enterprise ow.ly/fiYQ308ugUM The firm of the future may be ten million people working together for ten minutes.

And just in case you’re introvertish …

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  • Last week’s CommDigestSubscribe. We cover leadership, PR, internal communications, employee engagement, crisis, intranets and the digital workplace. What are we missing? Comments and suggestions welcome here.

February 1, 2017

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