How PR is changing; After the promotion; now what?

Plus: What are the four top things the boss wants to know from you every day? This week's intel for corporate communicators.

First a little come to Jesus about telling the truth …

  • “Alternative facts & IABC’s 6 core principles http://ow.ly/bz7u308Jzr3  From the IABC Code of Ethics for members: “I communicate accurate information and promptly correct any error.”

  • PRSA Statement on “Alternative Facts” ow.ly/Km18308MLMs “PRSA strongly objects to any effort to deliberately misrepresent information.”

Back to virtual reality …

  • 7 Social Media Disruptions Your Business Needs To Prepare For ow.ly/Sj9F308Cxwt Total app domination. AR and VR.

  • 6 Hot Trends for Social Media in 2017 ow.ly/dBEE308ycGc The Spread of Augmented Reality.

Wisdom precedes strategy …

  • How PR Is Changing: 3 Modern PR Companies That Are Redefining The Industry ow.ly/uQ7W308Al8J Influence & Co., Air PR & BAM.

  • 2016’s Great Big Social Media Fails and Lessons Learned ow.ly/lr74308znpR Prepare for the worst.

  • The Five Marketing KPIs You Cannot Measure But Should Care About ow.ly/FoF6308CyqI Loyalty, affinity and positivity.

  • 4 Goal-Specific Ways to Measure Influencer Marketing ROI ow.ly/eQWg308Czdh Cost-per-engagement (CPE) has become a key measure.

Tips, tools and skills …

  • Your Top 7 Tools For Social Media Content Curation ow.ly/irqs308AkUp Curata and others.

  • 7 Tips to Take Your Content From “Meh” to Amazing ow.ly/hfsv308BI9y Relevant images increases willingness to read by as much as 80%.

  • How to Create Social Media Marketing Videos Without Appearing On Camera ow.ly/6v02308Czr7 How-to videos can be a great way.

  • 21 Top Google Chrome Extensions for Social Media Marketers ow.ly/oSBB308CydI I recommend Momentum and Grammarly.

For leaders and managers

  • Congratulations on Your Promotion to Manager. Now What? ow.ly/GhG3308BH79 A good manager creates career-growing work for their team.

  • Millennial Communication Professionals in the Workplace ow.ly/iRxE308BJ0X They’re more ambitious than managers think. See study.

  • What are the four top things the boss wants to know from you every day? Learn that and much more in this 4-week April online workshop led by Jim Lukaszewski and John Gerstner: The Seven Disciplines of a Trusted Strategic Advisor: How to be a #1 #2. Attend and amp up your influence, impact and pay.

  • Which four elements are most important for taking an intranet to the next level? Find out and fix your intranet weaknesses at Beyond the Intranet: Strategy, research, governance and content to help you create a more valuable experience. Led by Stacy Wilson; first session April 4.

And finally …

  • Let’s stop calling them ‘soft skills owl.li/9nPd308BGyA Let’s call them real skills; they are.We all need them.

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  • Last week’s CommDigestSubscribe. We cover leadership, PR, internal communications, employee engagement, crisis, intranets and the digital workplace. What are we missing? Comments and suggestions welcome here.

February 8, 2017

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