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Ranly’s Writing Series: The Seven C’s to Credibility | Comunitelligence

Ranly’s Writing Series: The Seven C’s to Credibility


Registration includes unlimited access to online course with recording and networking. Time requirement: 1 hour. Best value: Join Communitelligence Premier



Learn the seven keys to communication credibility and to a more professional you.

Whether you like it or not, how you present yourself in person or in print does more than leave an impression. For yourself and those you represent, it establishes your basic credibility. That quick note, that dashed-off e-mail or that hurried newsletter may be all your colleagues or clients know about your competence — or how much you care. Learn seven keys to credibility and to a more professional you.

In this seminar you will learn the importance of being:

  • Correct (get it right – grammar, spelling)
  • Consistent (follow a stylebook)
  • Clear (use simple words, short sentences, short paragraphs)
  • Concise (save people time)
  • Coherent (think structure, organization)
  • Complete (answer the questions)
  • Creative (be interesting, don’t bore)

Who should purchase this webinar:

  • Writers
  • Editors
  • Designers
  • Publishers, print and electronic

It’s also an important addition to the offerings of college/university libraries and bookstores. 


ranly4Don Ranly Ph.D., is professor emeritus of the Missouri School of Journalism, where he taught for 32 years. He has an M.A. in journalism, an M.A. in speech from Marquette University, a certificate in film, radio and television from New York University and a doctorate in journalism from the University of Missouri. Don has conducted more than 950 seminars for organizations, corporations, associations and publications. He is co-author of News Reporting and Writing (8th ed.), Telling the Story: The Convergence of Print, Broadcast and Online Media (2nd ed.) and Beyond the Inverted Pyramid and author of Publication Editing. In 1995, he received a University of Missouri-Columbia Faculty-Alumni Award and was named the O.O. McIntyre Distinguished Professor of Journalism for 1995-1996. In 1998, he won a University of Missouri Gold Chalk award for outstanding service in the training and mentoring of professional students. In 2002, he was elected a Fellow of the International Association of Business Communicators. In 2003, he became a William T. Kemper Fellow for Excellence in Teaching and, in 2005, won a Lifetime Achievement Award from the American Society of Business Publications Editors. He currently serves as executive director of the Missouri Association of Publications, which he founded in 2004.


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