PR & Marketing Is Changing – Are You?
Online PR provides the means to reach target audiences directly, with or without participation of the news media. Internet marketers have been doing that for years, but public relations professionals have been slow to get on board. No PR professional can afford to ignore online PR or outsource it to specialists; it is an essential part of the skill set all PR professionals must have. It’s as fundamental as writing, pitching and building relationships. So, what must you know to thrive in this ever-changing online environment? If you’re like most public relations pros, you need a broader knowledgebase, greater online skills – and perhaps, a new mindset. PR pros are doing a better job with social media than keyword research and SEO, which much change. To define online PR simply as social media is short-sighted and will lead PR pros astray. This jam-packed webinar will give you a critical understanding of the basic online PR skills you need to master fast, for the sake of your clients, employers and your career.
- When SEO meets PR: how to write effectively for sites, releases, articles and newsletters
- When PR meets social media: which sites, what to monitor, and how do you know it’s working?
- How keyword research for Online PR differs from online advertising
- Online PR best practices for your website
- Optimizing online press releases—what’s most effective now
What You Will Learn:
- 4 results-driven SEO techniques for online PR
- A 10-minute keyword research method that always yields insights
- The right and wrong role websites play with Online PR
- 3 proven ways to write copy for both humans and search engines
- Traditional vs. online releases: the real data may surprise you
- An overlooked yet powerful method to gain consistent web site traffic
- The Online PR Social Media blueprint: it’s not what you think
- Buzz and reputation monitoring: recommended tools and tactics.
Jim Bowman has broad experience in all functional areas of public relations and corporate communications, with an emphasis on media relations. As Vice President of Corporate Communications for Nokia Inc., he was part of the global team that established Nokia as one of the world’s top 10 brands. Jim’s strategies and creative thinking have helped build the brands and images of some of the world’s most respected companies and get small companies known. As owner and President of J. R. Bowman and Associates, LLC, Jim now concentrates on serving small-to-medium-size businesses. Jim’s ability to diagnose PR problems and suggest solutions earned him the name, “The PR Doc®” among his associates. He has launched www.theprdoc.com to help small agencies and individual public relations practitioners get affordable access to PR tools and expert help from senior practitioners. Jim was recognized by his peers with election to the Arthur W. Page Society, a selected-membership organization of senior public relations executives, and appointment to the client advisory board of the Council of Public Relations Firms.
Mike Moran, is author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM’s Web site for eight years, including IBM’s original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also writes marketing columns for Internet Evolution and Search Engine Guide. Mike frequently keynotes conferences on Internet marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com), which is also home to his Biznology newsletter and blog.
Marc Harty is CEO of MainTopic Media, Inc., a strategically focused, values-driven, marketing consultancy and training company. Ever the entrepreneur, Marc has owned an ad agency, a web development firm, and a search marketing firm. A marketing strategist with over two decades of distinguished service, Marc has won over 200 local, national and International awards, including two Clio’s and “Best Of Show” from The Dallas Ad League. Marc speaks regularly on Online PR, Thought Leadership, Social Marketing and Internet Business Transformation. His true passion? Developing proven marketing programs that can help anyone get the visibility and results to successfully manifest their life purpose.