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How Sprint trains and empowers employees to be social brand ambassadors | Comunitelligence

How Sprint trains and empowers employees to be social brand ambassadors


Registration includes unlimited access to online course with recording and networking. Time requirement: 1 hour. Best value: Join Communitelligence Premier

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We are living in an era where social media not only impacts the way human beings interact with one another, but is influencing business decisions and customers’ perceptions of brands. By making employees confident in the fact that they can reach out to customers and by providing them with the necessary resources, you grow your external reach exponentially. The Social Media Ninjas team at Sprint has done just that with their award winning employee advocacy program. Through the implementation of a training program that gives a fly-by of the corporation’s social media policy along with placing strong employee-facing support resources in a variety of channels, Sprint has created a program that drives employee engagement while protecting and enhancing its brand reputation. Find out how internal communications is your best fuel for active advocacy and why a too formal social media policy can actually deter employees from joining your force. You’ll see how Sprint empowers its employees with real-time, company-approved, social media updates.  

What You Will Learn:

  • How to align internal communications and social media goals
  • How to create a winning cross-functional team
  • How to communicate a policy that works for advocates and Legal
  • What motivates employees to participate voluntarily
  • What resources you can put in place to optimize success
  • Various channel to stay connected with your employee advocates
  • The effect that extra reach can have on your organization


Presented by: SnidermanJennifer-120Jennifer Sniderman, Group Manager – Employee Communications leads news, editorial and social media for enterprise-wide employee communications at Sprint. She specializes in interactive multimedia engagement programs which have garnered numerous awards. Jennifer is the co-creator of Sprint’s Social Media Ninja program leveraging employee advocacy to bolster the customer experience and improve Sprint’s corporate reputation. She provides counsel to Sprint’s Human Resources team to deliver leader-focused communications programs. Prior to joining Sprint, she was Assistant Vice President, Corporate Communications at Zurich Scudder Investments in Chicago, IL. Outside of work, she serves on the board of Chameleon Arts & Youth Development, a non-profit organization providing arts education for homeless and under-served children. 



Sara Folkerts, Internal Social Media Manager is passionate about sharing, communicating, transparency and being open-minded. This has led her to her current job as a sarafolkerts120community manager and social media evangelist at Sprint. In addition to her role as community manager, Sara co-leads the Ninjas program at Sprint. Sara has presented on internal social media strategies at several conferences and at other companies. Where can you find her? On Twitter, of course! @saramiller. 


niclazowksi120Nic Lazowski, Communication Specialist is driven to engage employees and deliver information that will result in action. His role is centered around employee involvement and advocacy. As a Communication Specialist for Sprint, Nic is responsible for helping to drive employee education and advocacy through social media with other members of the Social Media Ninjas lead team.  Who Should Attend

  • This webinar will cater to individuals who recognize the growing need for immediate and far-reaching contact with customers and potential customers. The information provided will allow you to start making your organization more nimble and approachable while improving reputation among customers.


Webinar attendee: “I appreciated all the information on how to put together a social media program for employees; the tools to use, the benefits of involving employees, how to set up the training program, etc.”


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