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Jonathan Kranz is the author of Writing Copy for Dummies and a marketing/PR writer serving consumer and B2B clients in high-tech, healthcare, banking, insurance, education, financial services and other industries. His clients include Boston Private Bank & Trust, Dell Computers, IBM, Liberty Mutual, Pitney Bowes and many others. He is a regular contributor to leading marketing publications such as MarketingProfs.com, RainToday.com, DIRECT magazine, DM News and the Harvard Management Communications Letter. Jonathan has taught writing courses at Harvard University Extension School, Emerson College and Northeastern University, and offers in-house marketing writing seminars to corporate clients.