Corporate Blogging 2.0 What You Need to Know Now   How to wrap a blog into your overall content and communications strategy Led by: Debbie Weil     CD: $295 Conquering Your World Free with purchase of this CD is Debbie Weil's The Corporate Blogging Book (Penguin Portfolio 2006). Includes signed book mark. Corporate blogging means the use of company-sponsored blogs as a way to connect with internal and external audiences. Interactive, instant, efficient, often revelatory, corporate blogs are no longer optional.  With the total number of blogs surpassing 55 million, we've entered the era of Corporate Blogging 2.0. You need to know now how can you can use this new communications channel. Organizations as various as Dell, General Motors and McDonald's are using blogs to spread their message, learn from stakeholders and create a body of knowledge encapsulated in a digital trail. What You Will Learn: Who should write your blog and what the topic should be Case studies on what works - and what doesn't in a corporate blog Blogging guidelines and other nuts & bolts of managing an internal or external corporate blog How to measure results How to assess whether your organization is blog-ready Who should Purchase: Managers Executives Marketing and communications professionals from both small and large companies. Instructor:  Debbie Weil       About Debbie Weil Debbie Weil is a corporate and CEO blogging consultant and author of The Corporate Blogging Book (Penguin Portfolio 2006). She also writes BlogWriteForCEOs, considered one of the most influential blogs about business blogging. As a consultant, she shows the big dogs how to use blogs as a next-generation marketing and communications strategy. She invites you to download Chapter 1 of her new book for a meaty introduction to the topic of CEO and corporate blogging. Debbie has a unique background as a veteran journalist with an MBA and corporate marketing experience. She has worked as an Internet marketing consultant with startups as well as Fortune 500 companies (including HP and Wells Fargo) for over a decade. She's the publisher of award-winning WordBiz Report, an e-newsletter read by nearly 20,000 subscribers in 87 countries. She has been quoted on the topic of corporate and CEO blogging in Fortune, the New York Times, BusinessWeek.com, the Washington Post and numerous other publications. A graduate of Harvard with a degree in English, she has an MBA from Georgetown University and a Masters in Journalism from the University of Wisconsin. She is based in Washington DC.   www.debbieweil.com www.BlogWriteForCEOs.com www.TheCorporateBloggingBook.com   Purchase today! Just click here, email customerservice@communitelligence.com or call 866-386-8548 or 563-386-8548. The Communitelligence Learning Academy Promise: We strive to ensure all our teleseminars deliver how-to, practical learnings and advice that professionals can immediately apply in their job and career. More details about Communitelligence Learning Academy Teleseminars.