Create a Culture of Writing at Your Company; The Rise and Fall of Work Media

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This week’s intel for corporate communicators

  • The Rise and Fall of Work Media. Shocking. Users are migrating away from web 2.0-era social tools, and quickly. Work chat tools are displacing Jive, Yammer, etc.

  • The Inefficiency of Words.  We can’t get away from inefficient words. They’re too easy to use. A fun, yet serious read.

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Where does the panel fall short? Add your perspective.

Consider:

  • What real-world constraint do these responses underestimate?
  • Which approach feels most viable in practice?
  • What human factor deserves more weight than the panel gave it?
  • What would you propose that none of the systems identified?

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