Home | AM | PM | Pricing | About | Venue | 10 Reasons to Attend | Program | Register What's a Huddle? The gathering of a team to strategize and motivate. A discussion among participants about serious matters. Welcome to SMASH S.M.A.S.H. (Social Media Advanced Skills Huddle) is presented by Communitelligence and Social Radius at USC, Los Angeles. April 7, 2011. We know how fast social media is changing, and how valuable your time and money are these days. That's why we created SMASH, a series of unique how-to huddles on the campuses of the world's best universities, taught by some of America's top social media practitioners and experts. More about SMASH LA | News Release | Program Videos Excerpts: Jason Calacanis: The Essence of Entrepreneurship Keynote interview by Michael Terpin. Jason Calacanis: Why I Stopped Blogging Keynote interview by Michael Terpin.   Home | AM | PM | Pricing | About | Venue | 10 Reasons to Attend | Register April 7 - 8:50-9:00 Welcome John Gerstner, corporate communications consultant and President, Communitelligence, Inc. More Ernest Greene, conference host and Director, Master's of Human Behavior Program, USC. More 9:00-10:00 Listening It all starts with monitoring. Learn how to be all ears. Eric Schwartzman, Online communications consultant and producer of On The Record.Online. More Jason Kintzler, is the founder and CEO of PitchEngine, a social PR platform More 10:00-10:15 Break   10:15-11:15 Building Community Should you roll your own social network? If yes, how do you build it so they will come, and take action? Mike Bonifer, writer, director, producer and author of GameChangers. More Wendy Cohen, Director, Digital Campaigns & Community, Participant Media. Wendy led the social action campaign for Waiting for Superman. More 11:15-12:15 Social Dialoguing How socially innovative organizations win hearts and minds. Gareth Hornberger, Social Marketing Manager, Levis. More Paul Dunay is CMO of Networked Insights and author of four "Dummies" books. More 12:15-1:30 Socializing with @Jason A chance to get in the head of someone who's lived at least nine social media lives. This will not be boring. Jason Calacanis, Internet entrepreneur, founder of Mahalo.com and This Week In Startups. More Interviewed by Michael Terpin, CEO, Social Radius and online PR & marketing pioneer. More Home | AM | PM | Pricing | About | Venue | 10 Reasons to Attend | Register 1:30-2:30 Leading Social strategy must move into the C-suite. How? David Murdico is the Executive Creative Director and Managing Partner of Supercool Creative More Adam Christensen is responsible for the worldwide social media strategy and execution at IBM. More 2:30-2:2:45 Break   2:45-3:45 Measuring Businesses are rightfully demanding metrics and ROI from social media marketing. How can you pull that rabbit out of the hat? Sally Falkow APR, co-developer of PRESSfeed and author, Mastering Social Media Strategy and the blog, The Proactive Report. More   Tony Adam, Director of Online Marketing, MySpace and Founder, Visible Factors. More 3:45-4:45 Future Visioning Insights, glimpses and conjectures. Jonathan Taplin, Professor, USC Annenberg School for Communication and Journalism and Director of the Annenberg Innovation Lab. More Chris Bechtel (interviewer) is a frequent lecturer on technology and new media, and is CEO of iPressroom. More 5:00-7:00 Huddleizing Even deeper insights, glimpses and conjectures, with refreshments & hor d'oeuvres. The learning continues with two thoughtful recaps of the day by Michael Terpin and Sally Falkow, plus a brief connect with the New Zealand Mediasense social media conference happening at the same time. Enjoy refreshments & hor d'oeuvres with fellow attendees, speakers and IABC Los Angeles members and friends. Reception sponsored by IABC Los Angeles. Home | AM | PM | Pricing | About | Venue | 10 Reasons to Attend | Register Pricing Register by March 15 and save $100 Just $695 for the full conference. Includes lunch and refreshment breaks. Conference bonus: Your registration includes access to the private conference community on Communitelligence that contains slides, program, audio and video recordings and photos. You can use this social network to connect with speakers and attendees before, during and after the event. Become an ASK Peer Learning Network member and attend this conference for 20% off. For more information and group or special pricing, email us or call 904-588-2366. Home | AM | PM | Pricing | About | Venue | 10 Reasons to Attend | Register About SMASH SMASH pushes the traditional conference into something much more interactive and practical. SMASH is designed to help you make better decisions about deploying social media for marketing, public relations and corporate communications. Presenters and attendees will huddle to air issues, seek advice, and tap into each other's wisdom while arriving at practical solutions. We believe having faculty and students in attendance adds another dimension to the learning environment. Our aim is to have everyone leave armed with the knowledge, inspiration -- and a social network -- that will become a supporting foundation for future challenges. As the necessity for business solutions increases, so does the need to huddle. SMASH is ideal for VPs, Directors and managers of social media, marketing, corporate communications, public relations, internal communications and branding Anyone responsible for managing and leveraging social media channels for marketing, sales, customer service and branding C-level, senior executives, managers and specialists from Fortune 1000, mid- and small-sized companies Leaders of federal, state, county and municipal government departments and agencies Faculty, students and members of the national media including bloggers Home | AM | PM | Pricing | About | Venue | 10 Reasons to Attend | Register 10 Reasons to attend 1. No final exam. 2. No death by PowerPoint. 3. A no-nonsense, jam-packed agenda at a fantastic conference price. 4. There will be some really smart people attending and osmosis works! 5. You will be engaged because All of us are smarter than one of us. 6. You will see, hear and learn many new things that will benefit you and your organization. 7. Inspiration is free. There will be a lot of that passed around. 8. There are advanced skills required in social media today. Here's where you will learn them. 9. When you have afterthoughts, you can still huddle in the Communitelligence private conference network. 10. USC is a really cool campus and you'll have a chance to reconnect with the student in you. Home | AM | PM | Pricing | About |Venue | 10 Reasons to Attend | Register Venue Communitelligence Social Media Advanced Skills Huddle is being held at the Davidson Conference Center on the USC campus in Los Angeles. Driving directions to the Davidson Center and Parking Structure X. Map to 3415 S. Figueroa St., Los Angeles, CA Nearby Hotels: Radisson Hotel Midtown Los Angeles Vagabond Inn Los Angeles (USC) JW Marriott Los Angeles Home | AM | PM | Pricing | About | Venue | 10 Reasons to Attend | Register