Home Tutorials Case Studies Purchase Replay Speakers Panels Agenda Pricing Communitelligence Essential Social Media Skills Practicum at Georgia Institute of Technology, Atlanta, GA, July 29, 2010. There's nothing quite like a college campus to loose the learning juices, especially if you don't have to pass a final. That's why Communitelligence is taking the Essential Social Media Skills Practicum to some of the world's best universities, starting at Georgia Tech. It will be an intense day of challenging interactive discussions, illustrative case studies and hands-on tutorials (bring your laptop). You'll leave armed with the knowledge, inspiration -- and a social network -- to help you start hitting some social media home runs for your organization. Isn't it time you went back to the CLASSROOM?  Download conference program. Video Clips                                                                                   Top HOW TO CHOOSE THE RIGHT SOCIAL mEDIA CHANNELS, 30-minute recording of presentation by Dorothéa Bozicolona-Volpe, Social Media Brand Marketing Strategist.   Purchase the Conference Replay. Clip HOW TO STAFF AND MANAGE FOR SOCIAL MEDIA, clip by Paul McClay (@paulmcclay), Director of Media for Definition 6. Purchase the Conference Replay.   HOW TO PUT FIZZ IN YOUR SOCIAL MEDIA STRATEGY, clip by Natalie Johnson (@NatalieJohnson), Manager of Digital and Social Media Communications, The Coca-Cola Company. Purchase the Conference Replay. Speakers                                                                                   Top Debbie Curtis-Magley: As Public Relations Manager, Debbie leads social media strategy, policies, and practices at UPS. More Shawn McPike: Manager, Social Media Strategy, AT&T. Specifically focuses on the areas of Customer Care and Communities.  More Lee Birdsong: Is Social Media Strategist, Corporate Communications for Southern Company. More Natalie Johnson: Is manager of Digital and Social Media Communications at The Coca-Cola Company. More James Fetig: Is Associate Vice President, Communications & Marketing, Georgia Institute of Technology. More Sherry Heyl: Is the founder and CEO of Concept Hub, Inc. and Community Director for eRollover. More Nick Ayres: Is Social Media Manager at IHG, and was formerly Interactive Marketing Manager for The Home Depot. More Michael McCathren: Is Sr. Consultant, Advertising & Campaigns, Interactive Digital Marketing, Chick-fil-A. More Toby Bloomberg: My love and strengths are in building strategic marketing plans that use Interactive/new media as a core tactic and integrate traditional into one master branding plan. More  Paul McClay: Is Director of Media for Definition 6 in Atlanta. More Kellye Crane: Is President, Crane Communications, and has more than 20 years of experience in strategic public relations and marketing communications. More  Dorothéa Bozicolona-Volpe: I a Social Media Brand Marketing Strategist. More Case Studies                                                                            Top UPS:  How to Defend Your Brand in Social Media Debbie Curtis-Magley (@DebCM), Public Relations Manager, UPS  Southern Company:  How to Organize and Staff for Social Media  Lee Birdsong (@lmbirdso), Social Media Strategist, Corporate Communications, Southern Company Coca Cola: How to Put Fizz In Your Social Media Strategy Natalie Johnson (@NatalieJohnson), Manager of Digital and Social Media Communications, Coca-Cola AT&T:  How to Talk to Customers in Social Networks and Online Communities Shawn McPike, Manager, Social Media Strategy, AT&T AT&T’s Manager of Social Media Strategy will present and discuss a case study for AT&T customer care. He will discuss a brief history on how they determined there was a need for customer engagement in social media as well as the method and strategy behind approaching those customers. He will also discuss business drivers that can and have helped them make this foray into social media. And finally, he will present some key metrics and measures as to their success, a view into what drives long-term success for AT&T Customer Care and he will present some actual customer examples of successes and potential pitfalls. Tutorials                                                                                   Top How to map out your social media strategy You can blog, tweet and YouTube all day long, but should you?  How do you listen and measure and use that to build your strategy?  Toby Bloomberg (@TobyDiva): Founder and CEO, Bloomberg Marketing How to staff and manage for social media Who should "own" social media in your organization? This session will give an overview of approaches and help you organize for overall success. Paul McClay (@paulmcclay): Director of Media, Definition 6 How to choose and use the best social media channels for your organization  This will be a dive into best practices and techniques for choosing and using social media channels such as Twitter, Facebook, Linkedin and other channels. How to make social networks and online communities work for you An online community is powered by social technologies but is composed of passionate people with shared interests. Building an online community around a specific brand or niche topic take knowledge, time, and dedication. This session will focuson on specific components of an online community and the steps necessary to build a community of passionate people. Sherry Heyl (@SherryHeyl and @eRolloverSherry), Founder and CEO of Concept Hub, Inc. and Community Director for eRollover Panels                                                                                       Top State of Social Media 2010 - What's Hot and Not?  Our expert panel will dissect the latest trends and tools and give their personal thumbs up or down. After this exercise, you'll be ready for the rest of the day.  Kellye Crane (@kellyecrane), President, Crane Communications (moderator) Michael McCathren (@ithinkk), Sr. Consultant, Advertising & Campaigns, Interactive Digital Marketing, Chick-fil-A. Nick Ayres (@nickjayres), Social Media Manager at IHG, and was formerly Interactive Marketing Manager for The Home Depot Learnings, Highlights and Homework Our expert panel offers up what they picked up during the day as most important and meaningful for you to take back to the office. All Speakers Agenda                                                                                     Top Georgia Institute of Technology, Atlanta, GA, July 29, 2010 Wardlaw Building - 177 North Ave, Gordy and Poole conference rooms  (Pre-conference evening attendee meetup at local restaurant, 6:30 PM, July 28) Times Channel A Channel B 8:00 - 8:30 AM Sign-In/Continental Breakfast 8:30 - 8:40 Welcome and Opening Remarks 8:40 - 9:25 Panel: State of Social Media 2010  9:25 - 9:30 Move time 9:30- 10:00 Case Study: UPS Case Study: AT&T 10:00-10:15 Morning Break/Refreshments 10:15 - 11:15 Tutorial: How to map out your social media strategy 11:15-12:15         Tutorial: How to choose the right social media channels 12:15 - 1:15 PM Networking Lunch 1:15 - 1:45 Case Study: The Coca-Cola Company   Case Study: Southern Company 1:45-1:50 Move time 1:50 - 2:50  Tutorial: How to make make social networks and online communities work for you 2:50 - 3:00 Afternoon Break/Refreshments 3:00: 4:00 Tutorial: How to staff and manage for social media 4:00 - 4:30 Panel: Learning's, Takeaways & Homework 4:30 Walk to the nearest pub for the "unconference" Pricing                                                                                       Top Couldn't attend? Purchase the conference replay or CD. It's an ideal way to add to your organization's training library. Or plan to attend the USC Practicum in Los Angeles in November. Venue: Georgia Tech campus, Wardlaw Building - 177 North Ave, Gordy and Poole conference rooms. See map.  Wardlaw driving and parking instructions. Transportation: From airport, take Marta train to North Avenue Station. Parking: Use one of the visitor pay lots in the center of campus or at the Georgia Tech Hotel. Parking map.  Nearest Hotels: Georgia Tech Hotel and Conference Center (About 2 blocks from meeting). Ask for Georgia Tech rate of $129/night).  Next closest hotel: Hotel Palomar on West Peachtree (about 4 blocks from meeting).