About Wilma Mathews
Wilma K. Mathews, ABC, IABC Fellow, works for Arizona State University as director of constituent relations. She also conducts media relations seminars, provides media training for corporate executives and is co-author of On Deadline: Managing Media Relations (4th edition, Spring 2006). Her background includes corporate communication and international pr for AT&T/Lucent; non-profit communication for two chambers of commerce and a medical center; and writing/editing for a newspaper and magazine. A national and international speaker, Mathews also contributes articles to trade publications and lectures on pr and media relations at ASU.