Marketing a ‘Boring’ Brand; The High Cost of Poor Writing

Plus: A Massive List of 2017 Social Media Trends

Krazy Glue’s Viral Christmas Tree. An Example of Product Storytelling at its Finest.

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Before we get started …

  • 5 Reasons To Ditch Performance Reviews In 2017 ow.ly/gBGC100uHbb  The annual performance review does more harm than good, folks. It’s time to repeal and replace.

Back to reality.

  • Why the Best Leaders Lose Great Employees ow.ly/Kzap100xOMN  Amazing research finding that employees leave good and bad bosses at about the same rates. Worth digging into.

  • Voice tech is the new interface to everything ow.ly/JgHi100xJqL  “Bot-enabled conversation will quickly become the new digital interface. Not the browser. Not smartphone apps. Bots. And voice will become the dominant input method.” Thanks to @shelholtz

  • 7 Tips for Marketing a ‘Boring’ Brand on Social Media ow.ly/gfCS100xGKY Finding passion in what you do is the first step. Then it gets hard.

How to Be a #1 #2: The Seven Disciplines of a Trusted Strategic Advisor Four, 1-hour weekly sessions led by Jim Lukaszewski April 4 – 25, 2017. Purchase individual sessions or complete course.

  • A Massive List of 2017 Social Media Trends ow.ly/QgTr307yYQE Benefit from a basketful of explorable experts.

  • The High Cost of Poor Writing (About $400 Billion) ow.ly/OUvD307QwK7 Businesses spend $3.1 billion/yr on remedial writing training. According to Josh Bernoff, America is spending 6 percent of total wages on time wasted attempting to get meaning out of poorly written material. “Every company, every manager, every professional pays this tax, which consumes $396 billion of our national income.”

  • 3 Social Media Trends to Watch in 2017 ow.ly/Bfx2307J00V The Twitter Decline. Live video, Snapchat and the decline of Twitter.

Beyond the Intranet: Strategy, research, governance and content to help you create a more valuable experience. Four, 1-hour sessions led by Stacy Wilson  April 4 – 25, 2017. If you need to get up to speed on the digital workplace, this is your course.

  • Why Social Media Is Shaping The Future Of Work ow.ly/tLJi307EIBJ Social media allows us to be more agile. Immediate. Fluid. Transparent. Honest. Candid. Also, unfiltered, thoughtless, blockheaded. ​

One for the road:

  • These 62 Websites Will Make You Incredibly Smarter @Alltopstartups If you’re smart, you’ll bookmark this list.

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  • Last week’s CommDigest. We cover leadership, PR, internal communications, employee engagement, crisis, intranets and the digital workplace. What are we missing? Comments and suggestions welcome here.

 

January 13, 2017

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