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November 14-16, 2007 Atlanta, Georgia
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Register | Venue | Speakers | Blog | News Release | Brochure (pdf) |
| Our world has changed. Whether you work in PR, marketing or employee communications, you need to understand how to use the new media tools to listen, engage, communicate and collaborate. This is the event of the year to get your social media act together. Executing Social Media, produced by Communitelligence, will start each session with an insightful expert overview and then delve into each new media opportunity and challenge through moderated panels, case studies, how-to demos and discussions. Leave with more than a strategy. Can't attend? Join the new Executing Social Media online community! |
| Day 1 |
November 14, 2007 |
8:15-9:15
Hosted at The Coca-Cola Company headquarters in Atlanta
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THE POWER OF ONE: How the communications landscape Has transformed, and three things you should start executing
Greetings by:
John Gerstner, President, Communitelligence, Inc.
Keisha Bocage (Conference Moderator), Interactive Public Relations Manager, Stevensfkm Agency
Adam Brown, Director, Digital Communications, Coca Cola
Josh Hallett, Hyku, LLC
Chip Griffin, Pardon the Disruption Blog
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| 9:15-9:45 |
BREAK |
9:45-10:45
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SMART BLOGGING: How to manage, listen, engage
& measure corporate blogs
Dan Greenfield, Bernaisesource Blog
Alicia Dorset, GM Fastlane Blog |
10:45-11:45
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SIMPLIFYING RSS: How to feed powerful conversations
Sally Falkow, Principal, Expansion Plus Inc
Ashley Roach, Director of Product Management, Newsgator
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| 12:00-1:00 |
LUNCHEON KEYNOTE: How social media is changing business -- and our profession -- forever.
Paul Gillin, author, The New Influencers |
1:30-2:30
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GETTING BUY-IN: How to talk Web 2.0 to your boss
Katie Paine, President & CEO, KD Paine & Partners
James Fetig, Associate Vice President, Institute Communications & Public Affairs, Georgia Institute of Technology
Adam Brown, Director, Digital Communications, Coca Cola
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| 2:30-3:30 |
GETTING ON THE SAME PAGE: Social Media inside the organization
Will Morrison, Collaborative Work Program Leader, CIO Total Workplace Experience Organization, IBM Corporation
Jack Holt, Chief, New Media Operations, Department of Defense
Allan Cattier, Director of Academic Technology Group, Emory University
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| 3:30-4:00 |
BREAK |
| 4:00-5:00 |
GROUP BRAINSTORM: Day 1 Speakers panel, moderated by Keisha Bocage |
5:00-7:00
Hosted at The Coca-Cola Company headquarters in Atlanta
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Networking Reception |
| 7:00 |
Dine-Arounds
Sign up to dine and network with your peers at some of Atlanta’s favorite downtown restaurants
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| Day 2 |
November 15, 2007 |
8:15-9:15
Hosted at Emory University |
Greetings by:
Keisha Bocage (Conference Moderator), Interactive Public Relations Manager, Stevensfkm Agency
Katherine Hinson, HR Communications Director, Emory University
PUMPING UP THE VOLUME: Mixing Online Audio and Video with PR, Marketing & Corporate Communications
Grayson Daughters, Founder/Writer/Producer: WaySouth Media, Inc.
Amani Channel, freelance journalist, and blogger/podcaster
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9:15-10:15
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LIVING LARGE: Creating Online Communities for Collaboration & Commerce
Vanessa DiMauro, Principal, Leader Networks
Joe Cothrel, Vice President of Community, Lithium |
| 10:15-10:45 |
BREAK |
| 10:45-11:15 |
USING USER-GENERATED CONTENT: Dos and don'ts on encouraging and publishing user-generated content for business purposes
Hyde Post, Vice President - Internet, Atlanta Journal-Constitution
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| 11:15-11:45 |
GETTING TO YES WITH A CEO BLOG: Making it Easy to Understand - and Like!
Marilynn T. Mobley, Senior Vice President, Strategic Counsel, Edelman Public Relations
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| 12:00-1:00 |
6IN36 Luncheon: Six-minute presentations by six vendors that are taking social media tools and services to the next level |
1:30-2:30
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RISING TO THE TOP: Search engine & blogger outreach strategies
Jaimie O’Donnell, co-founder of SEO-PR
Aaron Kahlow, Managing Partner of BusinessOnLine
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| 2:30-3:00 |
BREAK |
| 3:00-4:00 |
GETTING A SECOND LIFE: Business expeditions on the new online communities & beyond
Linda Zimmer, president and CEO of MarCom:Interactive
Paull Young, Converseon
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| 4:00-5:00 |
WRAP-UP: Where Social Media is headed
Day 1 speakers panel, moderated by Keisha Bocage |
| Day 3 |
November 16, 2007 |
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Wyndham Midtown Atlanta
9-12 AM
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1/2 Day Post-conference Workshop
PR 2.0: From press release SEO to blogger relations and beyond
Instructor: Jaimie O'Donnell, co-founder of SEO-PR
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