How to Rewrite Your Crisis Communication Plan For The New Social Media Reality

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What You Will Learn:
  • Secrets to speed in crisis communications
  • Fatal flaws in most crisis communications plans
  • Implications of Social Media, friend and foe
  • Communications conundrums of Social Media

Led by:

Braud flood_0471bGerard Braud (Jared Bro) has pioneered new ways to speed you through both crisis communications and the process of writing a crisis communications plan. Since 1994, Gerard has practiced his craft on four continents as an expert in crisis communications and media training. Prior to 1994, Gerard spend 15 years as an award winning frontline journalist with report seen around the world on NBC, CBS, CNN and the BBC.

Human Review

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Where does the panel fall short? Add your perspective.

Consider:

  • What real-world constraint do these responses underestimate?
  • Which approach feels most viable in practice?
  • What human factor deserves more weight than the panel gave it?
  • What would you propose that none of the systems identified?

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