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 Eric Schwartzman >>>
View Eric's Blog: Spinfluencer
Eric Schwartzman, the former director of promotions at Rogers & Cowan, established Schwartzman & Associates in 1999 to help technology, media and entertainment companies integrate the web into their public relations, corporate communications and marketing initiatives.
Schwartzman is also the founder and president of iPressroom, which helps organizations extend the impact of their public relations, corporate communications and marketing programs through hosted, web-based online public relations tools and services.
Schwartzman's speaking engagements include PRSA Technology Conference, Syndicate Conference, Ad Tech, PRSA Los Angeles Chapter, New Communications Forum, Executive's Guide to Podcasting, Media Relations 2005, The Software Council, Global PR Blog Week, Entertainment Marketing Conference and numerous colleges and universities. He has also been quoted in articles on podcasting, blogging and new media in publications including Advertising Age, PR Week, Podcasting News, Econtent, PR News and Media Relations Insider. His podcast On the Record - Online features discussions with leading journalists about how new media is changing the way organizations communicate, and the way people consume media and information. Past guests include Walt Mossberg of the Wall Street Journal, Ken Auletta of The New Yorker, Heather Green of Business Week, David Pogue of The New York Times and many others.
He blogs about how public relations, the news media and emerging technologies influence perception and shape popular opinion at the Spinfluencer.
Phil Gomes >>>
View Phil's Blog: Phil's Blogservations
 Phil Gomes’ successful career in the corporate communications field is characterized by his passionate interest in technology, media, and emerging forms of communications. He serves as a Vice President with Edelman’s me2revolution group, working from the agency’s offices in Los Angeles, Calif.
Phil is responsible for crafting the online engagement policies and standards for the agency and its clients, as well as serving as an in-house educator and counselor with regard to blogs, social media, and online communities. He is considered by most participants in the public relations profession to be the first in the field to start a blog – August 2001.
Phil enjoys wide industry recognition as an expert on the intersection of emerging media technologies and corporate communications, having been quoted in Release 1.0, PR News, Ragan's Media Relations Report, San Jose Mercury News, Electronic Business, San Francisco Magazine, and other outlets. As a speaker on this topic, Phil has presented to the Forbes Forum For Dynamic Mid-Sized Companies, the Public Relations Society Of America (PRSA), BusinessWire’s Media Breakfast Series, San Francisco State University, and Golden Gate University. His MediaMap ExpertPR article, “Using RSS for Corporate Communications”, has been widely referenced as one of the very first texts that describe the PR potential of online syndication techniques.
Linda Zimmer >>>
View Linda's Blog: Business Communicators of Second Life
Linda Zimmer is president and CEO of MarCom:Interactive, an emerging and social media consultancy, serving an international clientele of corporate, non-profit and public brands. She is a recognized expert at modernizing marketing, communications and branding for contemporary audiences and social trends. She is spearheading the formation of the Modern Media Institute, a professional development institute focused on uses of new media in business practices. Linda is among a cadre of innovators employing virtual worlds for business innovation, training, and marketing communications and writes a popular blog on the topic, Business Communicators of Second Life.
Ms. Zimmer presents frequently at both technology and marketing industry conferences, and as a guest lecturer at colleges and universities. She publishes extensively on the Web and writes for business, technology and marketing trade publications. Her clients have included Johnson & Johnson, the FDA, Nike, Heinz, Hyatt, Nokia, U.S. Forestry Services, Taco Bell, and top public relations and advertising agencies.
Sally Falkow >>>
View Sally's Blog: PR Active
 Sally Falkow is an acknowledged expert in Internet marketing strategy - blogs, RSS feeds, online news and social media. A veteran of the PR industry, Sally has translated her extensive experience in marketing, PR and communication to the Internet. . Her main interest is in the shift in media consumption and how new technology is affecting the practice of public relations.
She is certified as an Accredited Public Relations Practitioner by the Public Relations Society of America and is a Senior Fellow of the Society for New Communication Research. Ms. Falkow currently holds the position of Research Chair.
Sally is a member of the Social Media Club and launched this initiative in the Los Angeles area. The Social Media Club is active in promoting new media education and standards - such as the format for the social media press release.
Sally has authored several ebooks on internet marketing strategy and the use of new technology in PR. She has lectured in Communication Theory, Public Relations Strategy and Consumer Behavior at the University level.
She is in demand as an expert speaker on online news, blogs and RSS are influencing online PR and marketing.
Mike Manuel >>>
View Mike's Blog: Media Guerrilla
 Mike Manuel is a senior strategist with Voce, a Silicon Valley-based communications consultancy. At Voce, Mike oversees its social media services group and consults a range of early stage startups and large multinational brands on the development and execution of new media marketing campaigns. He is also the best practices chairman for the Society of New Communications Research and the author of Media Guerrilla, an award-winning blog that follows social media marketing trends.
Jamie O'Donnell >>>
View Jamie's Blog: SEO-PR
 O’Donnell is the co-founder of SEO-PR, a search engine marketing firm that provides search engine optimization, search engine advertising, and search engine promotion services. The firm’s clients include Southwest Airlines, the Wharton School of the University of Pennsylvania, the Search Engine Marketing Professional Organization (SEMPO), and the WiFinally blog.
SEO-PR has also formed a strategic partnership with PR Web, one of the Internet’s most popular newswires. Together, the partners help agencies and clients optimize, distribute and track press releases via blogs, RSS feeds, news search engines, and opt-in email.
Prior to co-founding SEO-PR, O’Donnell was the president of IDM Partners, an online direct marketing agency that had IBM Global Services, Sprint, and The Great Plains Software Division on Microsoft as clients. Before that, he headed a Bay-area PR and Marcom firm, JONA Group, which launched more than 40 Internet startups between 1995 and 1999.
Stuart McFaul, president and founder of Spiral Group Public Relations, says, “Jamie O’Donnell has a strong reputation in Silicon Valley for insisting that successful PR programs need to address the expressed interests of customers and journalists versus the self interest of a client company. SEO-PR now takes that principle to the age of search engines where customer interests are measured in top key words and phrases.”
Michael Terpin >>>
View Michael's Blog: Public Relations for a Changing World
 Michael Terpin is the CEO of Terpin Communications Group, a leading high-tech PR firm specializing in emerging technologies and digital convergence. He also started the first Internet and XML-based press release newswire, Internet Wire, which now operates as Market Wire, the preferred press release newswire partner of NASDAQ. Market Wire also offers one the PR industry’s leading search engine optimization and RSS feed syndication offerings within a newswire service.
Terpin also authors a blog on corporate blogging, Uncorporate Communications (www.uncorporatecommunications.com), and has spoken at CES, NAB, PRSA, Ad:tech and numerous other conferences on PR and technology issues. He recently authored two papers for the 2005 Global PR Blog Week and has been profiled in PR Week. He is a graduate of Syracuse University’s Newhouse School of Public Communications, where he currently serves as the school’s advisory board, and additionally holds an MFA in Creative Writing from SUNY at Buffalo. Terpin lives in Los Angeles, and his firm has offices in Marina del Rey, San Francisco and New York. He was a finalist in 2000 for Ernst & Young Entrepreneur of the Year.
Katie Delahaye Paine >>>
View Katie's Blog: KDPaine's PR Measurement Blog
 Katie Delahaye Paine is the founder of KDPaine & Partners LLC and publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability. Winner of the 2006 New Hampshire Business Review Excellence Award for Media and Marketing, she writes KDPaine’s Measurement Blog and publishes The Measurement Standard. Her book, Measures of Success, KDPaine’s Guide to Measuring Your Public Relationships will be published in January. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink Worldwide, Inc. in 1999.
For the past 20 years, Paine has been providing marketers and communications professionals with tools, data and information to help them make better business decisions. She and her firms have read and analyzed millions of news articles, Internet postings and internal communications and have conducted hundreds of thousands of interviews in the relentless pursuit of quantitative and qualitative measures of her client’s marketing success. She works with some of the world’s most admired companies including Raytheon, Allstate, Hewlett-Packard and Southwest Airlines. Most recently, her endeavors have been focused on providing cost effective measurement programs for non-profits, small businesses and government agencies.
Katie was an initial founder of the Institute for Public Relations special commission on
measurement and evaluation. She served as the US liaison to the European Standards Task Force to set international standards for media evaluation. A Research Fellow of the Society for New Communications Research, she writes a regular column for PR News on corporate image and crisis communications and contributes to PRNews, Communications World, PR Week, Business Marketing and New Hampshire Magazine.
Bill Flitter >>>
View Bill's Blog: pheedo Blog
 Bill Flitter is founder and chief marketing officer of Pheedo. Bill is considered an industry expert on blogging, podcasting, RSS and online marketing trends and best practices and speaks regularly on these topics at industry events. Prior to Pheedo, Bill founded Email Shopping Network and directed its sales and marketing activities until its acquisition by eUniverse in 2002.
Most recently, Bill was a speaker at the inaugural Syndicate conference and the American Marketing Association's Hot Topic series, "Blogs: Marketing Beyond the Website." Bill has also spoken at AdTech, AdForum, the Business Marketing Association and the American Press Institute. He is often quoted on industry trends and his expertise has been cited on MarketWatch and in Adweek, Advertising Age, ClickZ and other publications.
In addition to Pheedo and Email Shopping Network, Bill has started and helped build numerous early stage companies, developing hundreds of innovative products and services. Bill is also cofounder of Fastlane Ventures, a boutique management consulting firm focused on early-stage investments. Bill is the chairperson for the Blogging and RSS special interest group of the East Bay IT Group ( eBIG.org).
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