PR Online Convergence Conference 2007 - Agenda Conference Brochure pdf Choose from four pre-Conference Workshops - May 16  Main Conference Day One - May 17 8am Breakfast and Registration 9am Speed Networking: John Gerstner, President, Communitelligence, Inc. Opening Keynote: Adapting to a Fragmented Media Landscape: Integrating the Web into Conventional PR Campaigns Eric Schwartzman, Founder and Chairman, iPressroom Corporation 10:30am Social Media Update: Building Public Awareness through Social Networking Phil Gomes, Senior Counsel, Online Communications, Edelman Worldwide Brian Solis, Founder & President, FutureWorks, Inc.: Social(izing) Media - Engaging in Social Media to Spark Conversations  11:30am Personal Publishing Revolution:  Integrating Blogs, News Feeds and Social Media into the Business of Media and Communications   Sally Falkow, Principal, Expansion Plus Inc. Mike Manuel, Online Strategist, Voce Communications: Personal Publishing Revolution Integrating Blogs, News Feeds & Social Media into the Business of Media & Communications 12:30pm Where All this Social Media Stuff might be Going ... Luncheon Keynote Linda Zimmer, Founder-President, MarCom: Interactive: Social Media - Where Do We Go From Here? Virtually Anywhere 2:00pm Greater Online Visibility through Organic Search Engine Optimization: How to Drive Traffic and Transactions Online Jamie O'Donnell, Co-founder, SEO-PR : Search Engine Optimization and Visibility How to Drive Traffic and Transactions Online Michael Terpin, CEO, Terpin Communications Group: Social Media Marketing as a Powerful PR, Market Research, SEO and E-Commerce Tool 3:30pm Build Stronger Relationships with Key Audiences via RSS: Practical Applications of Real Simple Syndication for Marketing and Public Relations  John J. Wall, Producer, The M Show podcast & Ronin Marketeer blog: RSS and Beyond: What's Coming Next to Build Stronger Relationships with Key Audiences Paul Dyer, New Media Specialist, Market Wire: Communicating With Your Key Audiences:Being a Good Listener & Talker 4:30pm Day 1 Closing Comments 7:30pm Social Media Dinner Eric Schwartzman hosts dinner at Jeffrey Chodorow’s Asia de Cuba on Sunset Blvd. After, enjoy cocktails at Cindy Crawford and Randy Gerber’s star-studded Sky Bar.  (Conference Extra - purchase with registration.) Main Conference Day Two - May 18 8:45pm Opening Remarks Eric Schwartzman, Founder and Chairman, iPressroom Corporation 9:00pm Your Website as Marketing and PR Cornerstone:  How Organizations are Integrating Their Website and Web Presences into their Organizational Outreach Agenda   Chris Bechtel, COO, iPressroom Phil Koester, Director of Marketing, LA Opera Michael Bayless, Director of Creative Services, The California Endowment   10:45am Audio and Video Podcasting:  Beyond the Press Release with Sound and Picture   John Houghton, CEO and Founder MobileCast Media, Inc., PR moves to the iPod (ppt) Michael W. Geoghegan, Co-Founder and CEO,GigaVox Media, Inc. 12:00pm Lunch Keynote Jason Calacanis, Calacanis.com  PR in the Age of Blogging -- How to stop spinning and be authentic 2-minute podcast - Listen to Jason answer the question:  How big a change does social media pose to the PR & Corporate Communications profession? 1:00pm Building a Business Case for New Media:   Marrying the Power of Messaging with the Tracking and Reporting Capabilities of the Web Katie Paine, President & CEO, KD Paine & Partners: Building a Business Case for New Media Bill Flitter, Co-Founder & Chief Marketing Officer, Pheedo: Practical Applications of Real Simple Syndication for Marketing and Public Relations   2:30pm A Conversation About Convergence: The Future of PR Agencies & Communicators  in a Convergent WorldRoundtable discussion led by Chris Heuer, Founder, Social Media Club & Eric Schwartzman, CEO, iPressroom Corporation   3:30pm Closing Remarks