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Mark Weiner is the CEO of PRIME Research in North America. PRIME Research is one of the world’s largest public relations and corporate communications research and consulting providers with offices in Western Europe, North and South America, Eastern Europe and the Far East. Since 1993, Mark has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications. He is the author of “Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication” which was published by John Wiley & Sons. The book is used in the current curricula at UNC-Chapel Hill, The University of Maryland, George Washington University, Universite de Lausanne Ecole des Hautes Etudes Commerciales, Johns Hopkins, Brigham Young and New York University. He is a frequent speaker, has authored more than 200 trade and journal articles, and is often cited as an expert in areas related to measuring corporate and brand reputation, public relations and communications return-on-investment
Purchase: Beyond Buzz: Delivering PR Results - CD
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