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PR Online Convergence 07

The conference blog of PR Online Convergence 07 -- Deploying Social Media for Business Advantage, May 16-18 in Los Angeles. The 3-day conversation about the need to reinvent internal and external communications and marketing begins here.

 
Presented by PR Online Convergence 07
 
PR Online Convergence 07 - Presentations and a Soundbite from Jason Calacanis
Posted Thu, May 24, 2007


It was a whale of a conference. Here are many of the PowerPoint presentations. We'll be releasing audio podcasts soon. Enjoy!
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PR Online Convergence 07 - Photo Gallery
Posted Thu, May 24, 2007


See a gallery of PR Online Convergence 07 photos on Flickr.
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The Future of PR Agencies & Communicators in a Convergent World
Posted Thu, May 24, 2007


Chris Heuer was scheduled to lead "A Conversation About Convergence: The Future of PR Agencies & Communicators in a Convergent World" Roundtable discussion. He was forced to cancel his live appearance, but filmed this conversation-starting video.
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A Conversation About Convergence: The Future of PR Agencies & Communicators in a Convergent World
Posted Mon, May 14, 2007
Chris Heuer, Founder of the Social Media Club; and Eric Schwartzman, CEO of iPressroom Corporation, will wrap up PR Online Convergence 07 Friday with a brainstorming session of what's next for the profession.
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What our speakers are talking about this week: ... Blog Power, TV vs. Web 2.0, Social Releases
Posted Fri, May 11, 2007
What our speakers are talking about this week ... Blog Power, TV vs. Web 2.0, Social Releases, plus. Just six days to register for the premier conference addressing the critical issues facing PR and corporate communication professionals in the age of social media.
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Join the Social Media Club Conversation - May 16 Conference Add-on
Posted Sat, May 05, 2007
Anyone attending PR Online Convergence 07 is welcome to also attend the Los Angeles Chapter's Social Media Club Conversation on Wednesday May 16 at Hilton Los Angeles/Universal City from from 6-8pm.
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What our speakers are talking about this week ...
Posted Thu, May 03, 2007
What our speakers are talking about this week ... Counting Eyeballs, Business Second Lifers & PR Gone Wild
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PR Gone Wild - Catch the Viral Video
Posted Wed, May 02, 2007


If you want to see all the most notorious depictions of publicists in film and TV over the years, check out a 68-second viral video that appeared on YouTube last week. It's a hoot.
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What our speakers are talking about this week ...
Posted Thu, Apr 26, 2007
Getting a Second Life, PR 3.0 (Not) & Deciphering Social Media Data
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What our speakers are talking about this week ...
Posted Wed, Apr 25, 2007
What our speakers are talking about this week ...
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What our speakers are talking about this week ...
Posted Wed, Apr 25, 2007
What our speakers are talking about this week ...
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What our speakers are talking about this week ...
Posted Wed, Apr 25, 2007
What our speakers are talking about this week ...
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Secrecy is Out; Radical Transparency is In
Posted Thu, Apr 19, 2007


You'll notice both the homepage of the PR Online Convergence 07 web site and the conference brochure we used the headline: "Are we naked yet?" We thought it might serve as an attention-getting way to focus attention on organizational transparency, which is very much at the heart of what social media is bringing to the surface.
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The Most Powerful Tool Nobody Knows About - RSS
Posted Thu, Apr 19, 2007
We've got some problems with Feeds, RSS, Subscriptions, whatever you want to call them. They are the next step in web evolution - and they are too hard for Joe 6-pack to use.
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Transparency ... Looking on the Bright Side
Posted Wed, Apr 11, 2007


I’m a member of the Future-of-Media group and, transparency happens to be the topic du jour there also. I found the recent post of Nichole Khan, a social media research analyst (based in the U.S.), refreshing and insightful. She made the point that organizations that keep in mind and utilize the benefits of transparency demonstrate their leadership--and open doors to numerous new opportunities.
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It’s Web 2.0: do you know where your office workers are?
Posted Fri, Mar 30, 2007
If you’re tired of hearing about MySpace and YouTube webisodes and are quick to dismiss the whole social media thing as something for the Lost Anyway Generation, think again. What’s the guy in the next cubicle really doing on his computer?
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Transparency ... or Are We Naked Yet?
Posted Sat, Mar 24, 2007
One underlying theme of PR Online Converge is organizational "transparency", the buzzword that everyone loves to kick around. I suspect we'll be talking about organizational transparency for a very long time, and there will never be total transparency. Humans are never totally transparent, how could we expect organizations to be?
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The 90-second News Cycle
Posted Tue, Feb 13, 2007
Mike Manual pokes a little fun at a colleague who proclaimed with confidence that the world's media still operate within a 24-hour news cycle." Heh? What world is that? It ain't mine jack....in mine, the news cycle takes 90 seconds."
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Ford Lets Them Eat Transparency
Posted Wed, Feb 07, 2007
If there's a poster child (or orphan) for the ambiguous concepts of "conversation marketing," and "transparency," it would have to be Ford Motor's "Bold Moves: The Future of Ford" online documentary Website and video series, which shows you "the inner workings of the automaker as it rebuilds its business in North America."
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Attack of the blogs -- are you ready to fight back?
Posted Mon, Feb 05, 2007
A hundred thousand new blogs are created every day, more than one new blog per second, according to Technorati, which tracks the content of 20 million active blogs. So how many of these are launched for the sole purpose of ruining a company or individual? Enough to be concerned about, according to the November Forbes.com article, Attack of the Blogs.
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Kill the Press Release. Long live the Social Media News Release
Posted Fri, Jan 26, 2007


By coincidence, we're announcing PR Online Convergence 07 the same week that an inflamed discussion erupted on the PR blogosphere over "social media news releases, one of the topics on the conference agenda." Stowe Boyd, oft-times PR contrarian, says traditional news releases are "old style, push marketing crap," and that the PR establishment just doesn't get it.
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Recent Articles
PR Online Convergence 07 - Presentations and a Soundbite from Jason Calacanis
PR Online Convergence 07 - Photo Gallery
The Future of PR Agencies & Communicators in a Convergent World
A Conversation About Convergence: The Future of PR Agencies & Communicators in a Convergent World
What our speakers are talking about this week: ... Blog Power, TV vs. Web 2.0, Social Releases
Join the Social Media Club Conversation - May 16 Conference Add-on
What our speakers are talking about this week ...
PR Gone Wild - Catch the Viral Video
What our speakers are talking about this week ...
What our speakers are talking about this week ...
What our speakers are talking about this week ...
What our speakers are talking about this week ...
Secrecy is Out; Radical Transparency is In
The Most Powerful Tool Nobody Knows About - RSS
Transparency ... Looking on the Bright Side
It’s Web 2.0: do you know where your office workers are?
Transparency ... or Are We Naked Yet?
The 90-second News Cycle
Ford Lets Them Eat Transparency
Attack of the blogs -- are you ready to fight back?
Kill the Press Release. Long live the Social Media News Release
 
 
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