Author name: John Gerstner

John Gerstner. ABC and IABC Fellow, is founder and CEO of Communitelligence. He has career experience as an internal communications and intranet manager (at John Deere and Florida Blue) web developer, video producer, book author, magazine editor, photo-journalist, conference producer, marketer, consultant, public speaker and artist.

Internal Communications, Skills

The story behind Cisco’s language simplicity crusade

John Gerstner / October 8, 2014

Complex, verbose, self-obsessed, jargon-rich language is an insidious pandemic in the world of corporate communications. But should we accept it […]

Dangerous Myth: Communication Equals Behavior Change

John Gerstner / July 28, 2014

By Liz Guthridge Words matter. However, words and other aspects of communication do not reliably spur action. Those who want

Phil Douglis: Photographing What Eyes Can’t See

John Gerstner / July 24, 2014

I want to be Phil Douglis when I grow up. By John Gerstner, CEO, Communitelligence Here’s Phil, 80 years old,

Internal Communications

Is Your Company Ready for Co-Creation? Interview with Preston Lewis

John Gerstner / June 17, 2014

Tell me and I may hear. Tell me and let me add my 2-cents and now it’s our decision; I’m

Communication, Leadership and the Brain: 5 Questions for Liz Guthridge

John Gerstner / May 5, 2014

That tiny little central cortex is a terrible thing to waste. Yet, we’re doing it every day, say neuroscientists delving