Want a single tool in your communications arsenal that will help you plan your strategies, prioritize activities and evaluate results?
Measurement can do all this and more. In this seminar you will learn to think of measurement as a helpful tool to guide your communication programs and as an evaluative process to help you shine in your organization.
If you are not yet getting the full potential out of your measurement program, discover what you’re missing in this content-packed presentation by award-winning communication and measurement experts, Kami Huyse, APR, and Alice Brink, ABC, APR.
What You Will Learn:
- A framework for setting up your measurement program
- About common-sense tools for measuring both traditional and social media
- Case studies where measurement was used to show success and justify budgets
Alice H. Brink, ABC, APR, president of A Brink & Co., is an award-winning public relations professional with more than 25 years of corporate and consulting experience. She spent the first half of her career in major corporations including AT&T, The Coca-Cola Company, and Conoco Inc. She has been a consultant since 1997, first with a regional public relations agency, and now with an independent practice (www.abrinkandco.com) focused on energy and finance communications. Alice has received local, regional and national recognition for communications strategy, writing, and measurement work. She received the Jack Felton Golden Ruler Award in 2008 from the Institute of Public Relations and was one of the first to be designated a “Measurement Maven” by Katie Paine in The Measurement Standard.
Kami Watson Huyse, APR, partner and co-founder of Zoetica. She is the author of the blog Communication Overtones, where she writes on the topic of public relations and social media strategy. She is considered a national leader in the use of social media for public relations. She has spoken on the topic for the Social Media Club, the New Communications Forum, SxSW Interactive, the International Association of Business Communicators, the Arthur Page Foundation, the Public Relations Society of America, and many others. A 17-year-veteran of public relations, her work in social media has earned her the SNCR’s 2008 Reputation Management award and IABC’s 2009 Gold Quill of Excellence Award and the 2010 SNCR Excellence in New Communications Award. She was recognized for a Social Media award by the Austin-American Statesman and was named one of the 100 Most Powerful Women on Twitter by Twitter Grader. Additionally, she was named the Public Relations Professional of the Year by the Public Relations Association of America San Antonio.She also wrote a chapter on social media measurement in Geoff Livingston’s, “Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy.”