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Whirpool Inc
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Brian Snyder leads global web communications and collaboration for Whirlpool Corporation, the world’s
leading manufacturer and marketer of home appliances. As senior manager of interactive
communications and knowledge management, Snyder heads a cross-functional team of IT and
communications professionals to engage internal and external company stakeholders across emerging
channels, the company’s enterprise portal and WhirlpoolCorp.com.
Snyder started with Whirlpool in 2002 as an IT analyst. In that role, he led the company’s first internal
user-centered design project, making its enterprise portal easier to use and delivering more than $1
million in employee productivity.
Since joining the Global Communications team in 2005, Snyder combines his strong technical
background with proven leadership ability to bridge the often unfamiliar realms of IT and business.
Snyder was a 2007 Gold Sabre Change Management Award finalist for leading all aspects of interactive
stakeholder communications for Whirlpool’s acquisition of longtime rival, Maytag. Snyder led a team to
develop and execute focused Web content for customers, employees, media, trade partners and
investors.
Currently, Snyder coordinates a consistent and effective approach to social media across all Whirlpool’s
regions and functions, from customer service to issues management, measurement and proactive
brand-building. He also leads the use of “enterprise 2.0” tools for internal communications,
collaboration and knowledge sharing. Going beyond typical corporate communication blogs and
engineering wikis, Snyder recently enabled next-generation field research using mobile blogging and
photo sharing as well as targeted communications delivered to where leaders are – not on a computer,
but on Blackberry, the executive’s constant companion.
Snyder holds a bachelor of business administration in marketing and computer applications from the
Mendoza College of Business at the University of Notre Dame
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