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TheFacebookera.com
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Clara Shih joined salesforce.com (NYSE:CRM) in 2006 and is responsible for Social Networking Alliances & Product Strategy, including the company's formal partnership with Facebook. Previously, she was the product line director of AppExchange, salesforce.com's online business applications marketplace, for which she led the development of the Checkout payment services for partner applications.
Independently, Clara is the creator of Faceconnector, the first business application on Facebook. Faceconnector integrates Facebook profiles and friend data into Salesforce CRM. Clara is also the author of a new book, The Facebook Era (Prentice Hall), about how online social networks like Facebook and Twitter are changing people's behavior, expectations, and relationships - both with one another and with companies - and what that means for sales and marketing. The book has been featured in the New York Times, Industry Standard, CRM Magazine, and others. Clara is a frequently invited speaker on social media at global conferences including Web 2.0 Expo, Enterprise 2.0, Toronto TechWeek, and Social Ad Summit. Clara has held positions at Google and Microsoft, and has degrees in computer science, economics, and internet studies from Stanford and Oxford. She blogs at http://thefacebookera.com and Twitters as @clarashih.
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