How to Reboot Your Internal Communications Measurement Tactics

$99.00

Registration includes unlimited access to online course with recording and networking. Time requirement: 1 hour. Best value: Join Communitelligence Premier.

 

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Description

Companies must reboot their strategy and approach for measuring the impact of their workplace communications to maintain competitive advantage in the new world we live in – one with rapid, dynamic and often unprecedented changes. Join us for a lively discussion of leading edge practices for measuring and maximizing your internal communications.

About this webinar: Companies must reboot their strategy and approach for measuring the impact of their workplace communications to maintain competitive advantage in the new world we live in – one with rapid, dynamic and often unprecedented changes.  Join us for a lively discussion of leading edge practices for measuring and maximizing your internal communications investment.

In this session, you will learn:

  • Tactics and techniques to effectively increase the frequency and sophistication of your measurement system to keep pace with today’s business climate and social & mobile technology advancements
  • How to shift from lagging and reactive measurement to more predictive and persuasive analytics
  • Methods to measure and design a more human-centered communications system using tools such as ethnographic assessment and psycho-demographic typologies
  • Creative ideas for using infographics to demonstrate findings and actionable results to your executives and key stakeholders

Durham-200Tyler Durham is partner and managing director of Ketchum Change. In his role, Durham oversees the global network of change and workforce communications consultants in North America, Europe and the Middle East. He has more than 19 years of leadership, communications, and strategy and business transformation experience, during which time, he has partnered with some of the world’s leading companies to grow and unleash the potential of their business, brands and employees.

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