If you think content marketing is something you don’t need to know about, consider this: If you do it right, you can actually tie engagement with content directly to sales. So no matter where you work in corporate communications, the basics apply, and there’s a job security bonus here.
This webinar peels back the jargon and hyperbole and covers all the critical bases that will make your content marketing strategy contribute to the bottom line. Using examples from around the world, we will explore innovative approaches to content marketing that help organizations boost their search engine optimization, build relationships with clients and prospects, and generate ample fodder for their social media efforts. After all, a social media platform without a content marketing strategy makes zero sense.
Key takeaways from this session include:
- What content marketing is and is not.
- Why you need to think like a publisher.
- Some quick ways to re-energize your content strategy.
- How to amplify content with social media.
- The role of curation in content marketing.
- The best ways to prove your success.
Donna Papacosta / Canada, is a writer, speaker, content marketer, podcaster, consultant and part-time university prof, helping clients communicate better with employees, customers and prospects. She was rated an all-star speaker at every IABC world conference where she spoke. In 2005 Papacosta started producing the Trafcom News Podcast, one of the first business podcasts in Canada. A dual U.S./Canadian citizen, she is an active member of IABC/Toronto and is past chair of its Professional Independent Communicators group