Why Dog-Friendly Workplaces Work; How Facebook Tries to Prevent Office Politics

Plus: The Smoke and Mirrors of Enterprise Social Networking Metrics; User Generated Video: Most…Engaging…Ever.

How to Encourage Employees to Share Your Content on LinkedIn. Start with the rationale.

Need-to-know intel for busy business communicators | July 12, 2016 Subscribe to CommDigest newsletter

User Generated Video: Most…Engaging…Ever. Good rationale to make your audience the star.

5 ways to build your internal branding strategy. Make your internal brand something people talk about.

This Skill Matters Much More Than Your Ability to Innovate or Problem-Solve. Why conversation is every org’s OS.

6 Do-it-Yourself Public Relations Tips. Perfect your product before pitching.

7 Deadly Sins of Business Blogging. Being boring and not promoting your content.

4 Ways To Drive Traffic From Twitter For Websites. Tweets with images receive 18% more click-throughs.

10 Ways to Use Snapchat for Business. Stage an Influencer Reveal.

5 ways to build your internal branding strategy. Make your internal brand something people talk about.

Learn This Skill if You Want to Become a Great Leader: Storytelling.

How Facebook Tries to Prevent Office Politics. Be transparent and make everyone accountable.

6 Reasons Dog-Friendly Workplaces Attract Millennials. They’re natural conversation starters and stress relievers.

8 SEO and Social Media Trends You Need to Know About. Real time video and social engagement.

The Fine Line Between a Collaborative Employee and One Who Doesn’t Get Enough Done. Women often get hurt.

The Smoke and Mirrors of Enterprise Social Networking Metrics. Activity based metrics aren’t measuring value.

5 Powerful Morning Practices Guaranteed to Transform Your Life. Silence. Affirmation. Visualization. Exercise.

FROM THE INSIDE OUT: Building a Storytelling Culture by Connecting Employees to Customers

Kate GuessLed by Kate Guess, Director of Communication for Vermeer Corporation

 

Learn how Vermeer Corporation rallied their global team around a major brand initiative designed to align the company and its team members with customers around the world while building a strong internal culture centered on keeping the brand promise.

There’s plenty you and your organization can gain from this session, including how to: 

  • Develop a culture of storytelling. How do you make everyone a storyteller?
  • Drive brand awareness. How do you sustain a brand strategy, and specifically, launch the brand for a geographically diverse team?
  • Connect culture and brand. How do you make the brand meaningful to internal and external stakeholders?

You’ll also learn how Vermeer:

  • Connected the external customer brand to the internal culture to increase authenticity
  • Evolved existing and introduced new internal and external communication channels, while revamping their editorial content process to align with the new brand.
  • Created a culture where everyone can be a storyteller

Attend Building a Storytelling Culture by Connecting Employees to Customers

Mission Possible: Seven 007 Tactics to Fire Up Employee Engagement

Webinar Aug. 4, 1-2:15 PMEastern

Led by Paula L. Pedene, APR, Fellow PRSA

Online workshop

BECOMING AN AUTHENTIC STRATEGIST – Workshop Circle by Jim Lukaszewski

BECOMING AN AUTHENTIC STRATEGIST – Workshop Circle by Jim Lukaszewski

Watch the intro video

1-hour sessions Wednesdays Sept. 14 – Oct 5

Purchase a Premier membership and access all our courses plus new webinars. Now at the lowest cost ever.

 

 

July 12, 2016

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