Building a Storytelling Culture by Connecting Employees to Customers
In this session, you will hear how the company rallied their team members around the brand and how they’ve sustained it since.
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Learn how to:
- Develop a culture of storytelling. How do you make everyone a storyteller?
- Drive brand awareness.How do you sustain a brand strategy, and specifically, launch the brand for a geographically diverse team?
- Connect culture and brand. How do you make the brand meaningful to internal and external stakeholders?
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