Los Angeles, California, May 16-18, 2007 | Pre-conference workshops May 16 Are we naked yet? A new band of ordinary people (your customers and even your employees) are intently watching and listening to your every move with cheap camera phones, audio and video recorders and the Web. Empowered by new online publishing tools and outlets, within minutes their digital whistleblowings can pop up on blogs, vlogs, podcasts and websites with enough force that even the traditional media channels blow up the story. Suddenly the image you have worked so hard to create and nurture is under attack.   (Read Forbes' Attack of the Blogs).  Do you know the rules of engagement? Do you know how to not only counter negative publicity, but ignite positive viral buzz for new products and services? This much-needed summit brings together the experts and pioneers that have been there and are doing it. You’ll leave with knowledge, best-practices and strategies that will help you and your management maneuver the true Super-Highway propelling us toward mass social media.  What's it worth to your organization and career to not be clueless about this high-speed convergence of new media and communications? And what better place to learn than in los Angeles?  Conference Chair:  Eric Schwartzman, Founder and Chairman, iPressroom Corporation. A recognized      Click for Conference Brochure   expert in the field of new  media marketing communications, Eric blogs about how public relations, the news media and emerging technologies influence perception and shape popular opinion at the Spinfluencer. His podcast On the Record… Online features discussions with leading journalists about how they use technology to cover the news.                             Conference Brochure pdf           News Release    Day 1 Instructors Eric Schwartzman Phil Gomes Linda Zimmer Sally Falkow Mike Manuel Stowe Boyd  Jamie O'Donnell Michael Terpin Katie Paine Bill Flitter     Day 2 Instructors Eric Schwartzman Chris Bechtel John Houghton  Michael Geoghegan    Jason Calacanis Chris Heuer  John Wall Paul Dyer Phil Koester Michael Bayless Brian Solis What's different about this conference?  This is foremost a "business" conference.  We've brought together the most knowledgeable and experienced industry luminaries and challenged them to connect the dots between the new technologies and deploying them quickly and smartly for business advantage. This will be a "need to know", not just a "nice to know" conference.  You will leave with a much clearer understanding of the new media landscape and how to navigate it.  You'll be armed with ideas, contacts, practical tips and new directions for your organization to take right away.  Plus, you'll meet some very cool people and have some fun! Words you'll leave with a deeper understanding of:  Blogs, wikis, podcasts, RSS, social media, conversation marketing, citizen journalism, moblogs, photoblogs, vblogs, wikitorials, virtual communities, Web 2.0, social media news releases, search engine optimization, social tagging, knowledge-sharing, presence/awareness, AJAX, semantic web, smartmobs, mashups, buzz marketing, trust and most important: transparency. Why do I need to know about this stuff? The communications/pr/marketing landscape is being forced to make the seismic change from controlling messages to telling stories and facilitating conversations.  That's huge. This conference is geared to Internal and External Corporate Communicators, PR, Marketing, Public Affairs, IT and intranet professionals who need to understand, advise and deploy the latest New Media tools into their organization’s communications, PR & marketing mix.