| Day 1: May 21, 2008
||REGISTRATION SIGN-IN & CONTINENTAL BREAKFAST
GREETINGS & STAGE SETTING
John Gerstner, President, Communitelligence, Inc
Ant's Eye View
EXPERTS 1onONE WORKSHOPS
Each workshop drills down into the topic in sufficient detail to provide attendees with a good understanding of the topic, including background, issues and trends. The interactive portion of each workshop will allow time to get individual questions answered. Choose between:
|Effective Social Media: Straight-Forward Strategies You Need to Know to Get Measurable & Memorable Results
CEO & Chief Strategist, xynoMedia Technology
President, FutureWorks, author, PR 2.0 Blog and co-author of Now is Gone
Leading By Listening & Engaging With The New Media Landscape
Senior Counsel, Online Communications, Edelman Worldwide
Blendtec Will it Blend? Using viral videos to build an international brand
Each session begins with Discussion Leaders setting the stage, and then drawing out the real-world questions, issues -- and wisdom in the group. Choose between:
Any topic you would like to discuss? Take the Social Shuffle Survey
With whom and where in the organization should the responsibility for deploying social media be placed - and how are the programs best coordinated?
Leader: Nathan Gilliatt
Social Target LLC
Should employees be allowed to use the social networking sites like Facebook & YouTube at work? What is the best employee social media policy?
Leader: Chris Heuer
The Conversation Group
How do protect your brand from a negative blog wildfire, and how do you fight back if it happens? On the positive side, how can social media tools be used for crisis communications?
How are social media tools being used beyond marketing and PR? What is working in the areas of employee communication, collaboration, customer feedback and product innovation, etc.?
Leader: Linda Zimmer
Founder-President, MarCom: Interactive
What are the best processes to gain management support for social media programs? Are authenticity and transparency just catchphrases?
Leader: Lena West
CEO & Chief Strategist
What are the best ways to measure the ROI of social media programs? What are the latest tools and trends?
Leader: Jake McKee
Principal, Ant's Eye View
|SOCIAL MEDIA RESISTANCE SURVEY - Preliminary Findings
Dr. Francis Pereira, Director of Industry Research at the Institute for Communication Technology (CTM), Marshall School of Business, University of Southern California
To take the survey, go to: www.Communitelligence.com/ExecutingSocialMedia
What are the best ways to reduce social media resistance in our organizations?
Leader: Dr. Francis Pereira
Director of Industry Research
University of Southern California
How can brands survive in the new media universe?
Leader: Serena Ehrlich
Senior Account Manager
Online Reputation Management: What criteria should you use to select from the new external services you can use for monitoring and measuring social media activity?
Leader: Sally Falkow
Principal, Expansion Plus Inc
Changing the tone of corporate communications to increase engagement with social media.
Leader: Jennifer McKasson
New Media Technologies Specialist Avanade
How should corporate communicators handle false info on Wikipedia and other user-generated sites?
Leader: Andromeda Edison
CEO, Internet Image Management
|Evening Cocktail Reception
|Expanded Workshop Descriptions
Lena West: Effective Social Media: Straight-Forward Strategies You Need to Know to Get Measurable & Memorable Results
If you're tired of attending conferences, learning a bunch of great information only to return to the office to have real life edge in and sweep all your new innovative ideas down the "I'm-too-busy" drain. This interactive workshop will give you the need-to-know information to create your organization's social media strategy and formulate a completely painless, do-able implementation plan.
During this session, you will learn:
- How to link social media with overall business goals
- The six 'slices' of the social media 'pie' and which will work best based on your goals
- How to fit social media into an overloaded schedule
- What to do to make sure you get the right people on your 'social media bus'
- How to evaluate social media consultants to ensure that you select a winning team
- How to measure, when to measure, and which metrics to use, to track your social media success
- ...and other tips and tricks only experts know
Phil Gomes: Leading By Listening & Engaging With The New Media Landscape
The strange irony in modern PR is that, while many attempt to convey the value of conversation online, the message is too often delivered in the form of a lecture. Here, we'll keep the lecture to a minimum and concentrate on what you want to learn and how it affects your company or brand.
During this session, we'll be:
- Undergoing "live fire" searches to unearth relevant conversations about the companies represented in the class.
- Discussing how online engagement fits into the overall marketing and public relations mix.
- Developing a framework for building and integrating online community engagement programs.
|Brian Solis: From Friendfeed to Digg: An Executive Survey of Social Media Tools & Resources
We live in interesting times. We’re currently enthralled in an immersive, confusing, and definitive transition in our “day job.” If you don’t engage, your competition will. So become a Social Media sociologist, not a cultural voyeur -- and let's get to work.
Ma.gnolia, Delicious, Diigo, StumbleUpon
- Crowdsourced Content
Digg, Yahoo Buzz, Mixx
Google Alerts, Blogpulse, Radian6, Ask.com, BuzzLogic, Google Blog Search
- Blog Communities
- Blogged.com, MyBlogLog, BlogCatalog
Tweetscan, Twemes, TwitterLocal, FriendFeed
- Social Networks
MySpace, Bebo, Ning, Facebook, Friendfeed, LinkedIn
YahooGroups, GoogleGroups, GetSatisfaction
George Wright: Blendtec Will it Blend? Using viral videos to build an international brand
Three weeks after posting viral videos on YouTube, a little-known blender company ended up on The Today Show. George Wright, VP of marketing and sales for Blendtec will let you in on this case study and other key strategies for launching a successful viral video campaign on a tight budget.
You will learn:
- Insight into how Will it Blend? was created
- How to incorporate corporate messaging into viral video
- Keys elements that will help you to create your own successful viral video
George will also perform a live demonstration of extreme blending... a must see!!