About Speakers Keynotes Case Studies Replay Agenda Panels Program Pricing   Venue Video Clips                                                                                     Click monitor icon above for full screen view. The mysteriously elusive sustainability business case (and where to find it). Gil Friend, President and CEO of Natural Logic, Inc. (http://natlogic.com) presented the opening keynote at the Communitelligence conference,Communicating Sustainability 2010: Integrating Social Responsibility Into Your Organization's DNA, at Applied Materials, Santa Clara, California. In this excerpt he talks about the business case and opportunity for aggressive sustainability programs and asks the question: what if we approached this issue with true urgency? How innovative would we be?  What worlds could we speak into being? Click monitor icon above for full screen view. Activating Companies for Good: The Trojan Horse of Social Responsibility. Judah Schiller, Co-founder and CEO, Saatchi & Saatchi S, North America, presented the Day 1 closing keynote at Communicating Sustainability 2010. In this excerpt he talks about using the greater good of sustainabilty to engage and energize employees. Missed the conference? Purchase the Replay Welcome to Communicating Sustainability 2010: Integrating Social Responsibility Into Your Organization's DNA, September 22-23 at Applied Materials, Santa Clara, California. Day 2 will also be a virtual conference.  This could be the most important conference you attend this year. Here’s why and who should attend. Read the News Release. Speakers                                                                                  Top Michael Splinter: Chairman and CEO, Applied Materials. More Gil Friend: President and CEO of Natural Logic. More Judah Schiller: Co-founder and CEO, Saatchi & Saatchi S, North America. More Matthew Bishop: Author and US Business Editor and New York Bureau Chief of The Economist. More Dave Stangis: Vice President, CSR/Sustainability at Campbell Soup Company. More Ralph Reid: Vice President, Corporate Social Responsibility, Sprint. More  Ken Grossman: Owner, President, and Master Brewer, Sierra Nevada Brewing Company. More Bill Mitchel: Senior Director of Environmental Sustainability, Microsoft. Amy Skoczlas Cole: Director, eBay Green Team.  More Christine Arena: CEO of sparkUp, author, blogger and corporate strategist. More Bruce Klafter: Managing Director, Environmental, Health and Safety, Applied Materials. More Laura Rodormer: Director of Corporate Citizenship, McKesson. More Shel Horowitz: Ethical/Green strategist. Author, Guerrilla Marketing Goes Green. More Nicolette van Exel: Director, Corporate Social Responsibility, SAP. More  Sandy Skees: Executive Vice President, Sustainability Practice, Cohn & Wolfe Karen Alonardo: Founder and CEO, CSRware, Inc. More Deborah Fleischer: LEED AP, Green Communications & Sustainability Consulting. More Gary Niekerk: Director, Global Citizenship, Intel Corporation. More Jennifer Russell:  President, Mastodon Consulting. More Cicily Joseph: Director of Corporate Responsibility, Symantec Corporation. More Jessica Webb: Manager, Development and Sustainable Tourism Communications, Rainforest Alliance. More Keynotes                                                                                Top Opening keynote Day 1:  The mysteriously elusive sustainability business case (and where to find it) Too many companies - including some who should know better - still think that you have to choose between making money and making sense. You don't. Gil Friend, President & CEO, Natural Logic Closing keynote Day 1:   Activating Companies for Good: The Trojan Horse of Social Responsibility How companies are innovating new ways to connect people, planet and engagement. Judah Schiller, Co-founder and CEO, Saatchi & Saatchi S, North America   Opening keynote Day 2:  My 30-year Journey to Define Sustainability Ken Grossman believes sustainability describes business practices that have a positive impact on the social and natural environment, but that also enable a business to maintain and grow. How does this philosophy play out daily at Sierra Nevada Brewing Company? Ken Grossman, Owner, President, and Master Brewer, Sierra Nevada Brewing Company Closing keynote Day 2: Sustainability and Social Responsibility: What's Next? Transforming the world to one of shared responsibilities, shared opportunities, and a shared sense of community. Matthew Bishop, Author of Philanthrocapitalism  Case Studies                                                                           Top Ebay: Engaging Employees in Innovative Social Responsibility Projects Amy Skoczlas Cole, Director, eBay Green Team Using Technology to Measure and Communicate Global Citizenship  Bill Mitchel, Senior Director of Environmental Sustainability, Microsoft Employee Engagement: Mobilizing For a Cause  Laura Rodormer, Director of Corporate Citizenship, McKesson Our Approach to Sustainability Reporting and Stakeholder Engagement Cecily Joseph, Director of Corporate Responsibility, Symantec Corporation  Bottom Up and Top Down: Operationalizing Social Responsibility Ralph Reid, VP, Corporate Social Responsibility and President, Sprint Foundation Video Presentation                                                                            Top Profiles in Sustainabilty - Video Presentation Jessica Webb, Manager: Development & Tourism Communications, Rainforest Alliance Panels                                                         Top Day 1: Getting to the heart of Social Responsibility: Is it about Goodness or Business?  Despite a steady stream of corporate-caused financial, social and environmental disasters, the debate about CSR’s fundamental value carries on. “While companies sometimes can do well by doing good, more often they can't,” said a recent Wall Street Journal article on the subject. “In most cases, doing what’s best for society means sacrificing profits.” In this provocative session, we’ll answer the most pertinent questions: What fiduciary duties do today’s executives really have? Which business strategies generate the most good? and, Where do the most promising future opportunities lie? Christine Arena: Co-founder and CEO of sparkUp Sandy Skees: Executive Vice President, Sustainability Practice, Cohn & Wolfe Day 1: Measuring What Matters: Can We All Agree On What That Is?  Karen Alonardo, Founder and CEO, CSRware, Inc. Bruce Klafter: Managing Director for Environmental, Health and Safety (EHS) at Applied Materials Nicolette Van Exel: Director, Corporate Social Responsibility, SAP Day 2: Are They Buying Your Sustainability Story? Moving from Rhetoric and Vagueness to Truth-telling and Trust  The panel will look at Green messages that resonate with consumers, honesty versus Greenwashing, and how companies can leverage their Green initiatives to build loyalty in a crowded marketplace. Shel Horowitz: Author, Guerrilla Marketing Goes Green (Moderator) Dave Stangis: Vice President, CSR/Sustainability at Campbell Soup Company Gary Niekerk, Director, Global Citizenship, Intel Corporation Roundtables      Engaging Employees in Sustainability Explore the challenges and best practices of green teams. Bring your challenges and get colleague input and ideas on how to make employees change agents for good. Deborah Fleischer, LEED AP, Green Communications & Sustainability Consulting Selecting Priorities and Communicating Results How do you figure out which areas you want to focus on in terms of sustainability for your organization? How do we report on our progress, both internally and externally? And how do I make my executives care? Jennifer Russell, President, Mastodon Consulting Getting Customers Involved and Engaged What are the biggest challenges and opportunities? What are the keys to building credibility, trust, loyalty and momentum? What recent case study examples provide guidance on what to do and what not to do? Christine Arena: CEO of sparkUp, author, blogger and corporate strategist Agenda Day 1, September 22                                                     Top Applied Materials, Santa Clara, California (Pre-conference evening attendee meetup at local restaurant, 6:30 PM, September 21) 8:00-8:25 AM Continental breakfast and check-in 8:25-8:35 Welcome and Introductions. Greeting by Michael Splinter, Chairman and CEO, Applied Materials  8:35-9:05 Opening Keynote: Gil Friend, President & CEO, Natural Logic 9:05-10:05  Panel Discussion: Getting to the heart of Social Responsibility: Is it about Goodness or Business?  10:05:10:15 Break 10:15-10:45 Case Study: eBay  10:45-11:15 Case Study: McKesson 11:15-12:15 Panel Discussion: Measuring What Matters: Can We All Agree On What That Is?  12:15-1:00 PM  Lunch 1:00-1:45 Roundtable Discussions 1:45-2:15 Case Study: Microsoft 2:15-2:45 Case Study: Symantec 2:45-3:15 Closing Keynote: Judah Schiller, Co-founder and CEO, Saatchi & Saatchi S, North America   3:15-3:30 Wrap-up and Close 4-6 PM Local Networking / Social Meetup Agenda Day 2, September 23 (Virtual via Web)                         Top Applied Materials, Santa Clara, California (Pre-conference evening attendee meetup at local restaurant, 6:30 PM, September 22) 8:30-9:00 Registration and check-in 9:00-9:15  Welcome and thoughts from Day 1 9:15-9:45 Opening keynote: Ken Grossman, Sierra Nevada Brewing Company 9:45-10:30 Panel Discussion: Are They Buying Your Sustainability Story? Moving from Rhetoric and Vagueness to Truth-telling and Trust 10:30-10:45 Break with Video Presentation by Rainforest Alliance 10:45-11:15 Case Study: Sprint 11:15-11:45 Closing Keynote: Matthew Bishop, Author of Philanthrocapitalism 11:45-12 Noon Final Thoughts and Close Pricing                                                                                     Top     Purchase both Day 1 and the Day 2: $595 Day 1 only: $455   Day 2 only $295 Can't attend? Purchase the replay: $295 Add CD to any order above for $100  Conference bonus: Your registration includes access to the private conference community on Communitelligence that contains slides, program, audio recordings, photos. You can use this social network to connect with speakers and attendees before, during and after the  event.  (Become an ASK Peer Learning Network member and attend this conference for 20% off.   For more information and group pricing, email us or call  904-588-2366.    Venue                                                                                    Top Day 1 of COMMUNICATING SUSTAINABILITY 2010: Integrating Social Responsibility Into Your Organization's DNA is at Applied Materials Headquarters, 3050 Bowers Avenue. Santa Clara, CA 95052-8039. Phone: 408-727-5555. Map to meeting venue.  Learn more about Applied Material's Corporate Social Responsibility programs.  Photo: Applied Materials' newly completed solar energy system at its Sunnyvale, California research campus is one of the largest corporate solar power installations in the United States.   Nearby Hotels: Embassy Suites Hotel Santa Clara-Silicon Valley‎ Biltmore Hotel and Suites‎ Hotel Sierra Santa Clara‎ Hyatt Regency Santa Clara‎ About                                                                                    Top COMMUNICATING SUSTAINABILITY 2010: Integrating Social Responsibility Into Your Organization's DNA is built on these simple premises: Sustainability -- corporate responsibility, citizenship and green -- is a critical goal for all organizations Good sustainability efforts can be badly communicated - there are best and worst practices that all organizations can learn from. Organizations that can create a culture that integrates sustainability into their DNA are at a competitive advantage is attracting and retaining employees, brand positioning and ultimate bottom-line success Employees want to embrace sustainability at work and in their communities -- but they need their organization's blessing to make it OK There are some exciting new tools and some inspiring new models of sustainability and communications that every organization - large and small - could benefit from knowing about. What could your or organization be doing better to integrate sustainability into your organization's DNA? Join us in Santa Clara for challenging interactive discussions, illustrative case studies and practical tutorials. You'll leave armed with the knowledge, inspiration -- and a social network -- to help you move the needle on your organization's social responsibillity program.  And when the conference concludes, we want attendees to: Clearly understand why sustainability has become such a major competitive issue in the business world today, and why it's not going away Be exposed to some of the organizations who are using innovative approaches and tools to engage and harness the ideas and energy of their employees to achieve amazing results Learn specific, practical techniques and processes that can be implemented at any organization Gain a network of peers and resources that can help keep the progress going during the coming year Who Should Attend                                                                Top This conference is especially designed for: Directors of corporate communications, PR, marketing, community relations, public affairs, finance, HR, social responsibility and sustainability C-level and senior executives from Fortune 1000, mid- and small-sized companies Executive directors, leaders and managers of non-profits, NGOs, churches, educational institutions and philanthropic foundations Leaders of federal, state, county and municipal government departments and agencies