Share | Home Agenda Day 1 Agenda Day 2 Register Who Should Attend Venue Program Pricing The conference is over but you can still purchase the conference replay and CD. It's an ideal way to add to your organization's training library.  Testimonials:  "Wonderful content." "Great interactivity." "Inspiring real-world examples."  Communitelligence presents the 3rd Annual: Employee Engagement, HR and Social Media 2010: New Landscape. New Strategies.  At Seyfarth Shaw LLP, Downtown Chicago May 12-13. Read the News Release Is internal communications obsolete? What should we be doing to drive employee engagement this year, when the forecast is cloudy? What role does internal communications play in social media? What tools should we be implementing for internal communications? How do we write a sound social media policy for our organization? What are the latest trends and techniques to develop and retain employees? These are some of the critically important questions that will be addressed at this important employee engagement, social media and HR summit. This conference brings together the most knowledgeable and experienced consultants and practitioners to help you think through what you and your organization should be doing to address the new HR and communications landscape. You'll leave with an in-depth exposure to the newest tools and strategies for driving employee communications, engagement, loyalty, productivity and retention. Take back to the office: Practical solutions, valuable insights and peer brainstorming Real-world experiences and advice from practitioners New strategies for the new employee landscape Don't miss this premier Communitelligence Employee Engagement, HR and Social Media conference for internal communicators, public relations and HR professionals. Questions? Email or call  904-588-2366 1:00-5:30 PM Day 1: May 12, 2010 Mini-workshops on employee engagement, developing talent, writing your social media policy, and turning problems into solutions. 1:00-1:30 PM  REGISTRATION & SIGN-IN 1:30-1:35 GREETINGS John Gerstner, President, Communitelligence, Inc.  Joe Spratt, Director of Internal Communications, Seyfarth Shaw, LLP 1:35 -2:30 Mini-Workshop: LOUDER THAN WORDS - 10 ESSENTIAL ENGAGEMENT STEPS THAT DRIVE RESULTS This provocative presentation reminds leaders that becoming an Employer of Choice is “more than words”. Bob’s 10 essential steps of engagement are culled from his years of experience working as an internal practitioner, leading engagement initiatives that transformed corporate cultures. These best practices help firms minimize disengagement while also putting in place steps to maximize employee engagement – the key to capturing discretionary effort.  Having been in the trenches in other economic downturns, the author will reinforce the need to stay the course, while reminding all that “employees are watching” and “words” alone will not foster an engaged workforce.  Key take-a-ways include: 10 Key Engagement Steps To Drive Business Results, including: Communication tools, technologies to maximize engagement How to individualize engagement, and engage Gen X and Gen Y Specific steps to create a culture of accountability and measurement Practices and tools to reinforce and reward the desired behavior How to hire the ideal behaviors and traits to succeed in your culture Tools and approaches to engage first time leaders Steps to create a motivational culture Leveraging social media to brand yourself as an “Employer of Choice” LEADER: Bob Kelleher, Founder and CEO, The Employee Engagement Group 2:30 - 3:25 Mini-Workshop: DOES THE HONEYMOON HAVE TO END? ENGAGING AND RETAINING TOP EMPLOYEES THE FIRST YEAR AND BEYOND Employee turnover cost the US economy an estimated $5 trillion dollars annually. Many industries face high turnover specifically among employees who have been working less than one year. With perpetual workforce shortages in many industries, recruiting, engaging and retaining high quality talent are the most important challenges an HR department faces. In this informative and cohesive session, Kevin Sheridan will guide participants to appreciate the benefits of creating a "Magnetic Culture®" in the workplace, analyze statistics related to this phenomenon, and devise a strategic retention plan, which emphasizes proven strategies to increase engagement and "magnetism" at your organization. LEADER: Kevin Sheridan, CEO, HR Solutions Inc. 3:25  - 3:40 BREAK 3:40-4:35 Mini-Workshop: DO NO HARM: WRITING YOUR ORGANIZATION'S SOCIAL MEDIA POLICY In today's environment, it is hard to avoid social media. Whether or not a company permits its employees to engage in corporate-related social media activity, a critical decision for every organization is to have a sound social media policy and guidelines. This session will discuss how to engage employee interest in social media without taking on unreasonable levels of risk. Our panel of experts will delve into and discuss the dos and dont's with an emphasis on the legal considerations of a social media policy. They will also discuss recent developments like the Federal Trade Commission's Endorsement Guidelines, that impact on employees (who whether approved or not) blog or otherwise engage in social networking relating to their employer or it's goods or services. LEADER: Bart Lazar, Partner, Seyfarth Shaw LLP  PANELIST: Mickey Mantas, Director of Community, Sears Holding Company PANELIST: Michael Shore, Associate Director, Corporate Communications, CME Group 4:35-5:30 Case Study: SOCIAL COMPUTING IN PRACTICE AT ABBOTT INTERNATIONAL: COMMUNITIES THAT DRIVE INNOVATION & IDEATION A case study with Abbott Labs who are leading and learning about deploying new tools and techniques for employee engagement and productivity. LEADER: Jeff Willinger, Director of Business Development and Marketing, Rightpoint PRESENTER: Tom Pryzgoda, Director of eMarketing, Abbott International 5:30 EVENING NETWORKING AND DINEAROUNDS 8AM-3:00 PM   Day 2: May 13, 2010 Theme: Getting real about employee engagement and social media. 8:00-8:30 REGISTRATION & CONTINENTAL BREAKFAST 8:30-8:45 GREETINGS John Gerstner, President, Communitelligence, Inc.  Joe Spratt, Director of Internal Communications, Seyfarth Shaw, LLP 8:45: 9:45 PANEL: IS INTERNAL COMMUNICATIONS OBSOLETE? Social media potentially makes everyone in the organization both an internal and external communicator. So should the role and scope of this department be limited to only communicating to employees about HR issues and management messages? Or does the future of internal communications lie in helping employees understand and communicate the business to outside stakeholders, using social media channels? Gary Grates, President and Global Managing Director, Edelman Change and Employee Engagement Jill Feldon LaNouette, Vice President of Internal Communications, Cardinal Health Liz Roch, Communications Consultant and former Managing Director of Internal Communications at United Airlines 9:45-10:00 BREAK 10:00- 11:00 PANEL: WHAT HAVE YOU DONE FOR EMPLOYEES LATELY? NEW TRENDS AND THINKING ON EMPLOYEE ENGAGEMENT MEASUREMENT AND ROI We will describe a well-researched valid approach to measuring engagement, the linkage between engagement and significant business outcomes (ROI), and the key drivers of engagement.   3M and Allstate will describe their approach to using surveys to drive meaningful improvements in employee engagement and sustainable business results, even in the recent economic downturn! Both companies are consistently on the Fortune “Most Admired” and winners of multiple awards and recognition for people practices. Jerry Halamaj, Senior Manager and Consultant at Valtera Corporation (moderator) Karen Paul, Ph.D., Director of Measurement (part of Talent Solutions), 3M Jessica Cassidy, Ph.D., HR Senior Consultant, Workforce Measurement Team, Allstate Insurance Company 11:00-12:00 REALIGNING INTERNAL COMMUNICATIONS FOR EMPLOYEE ENGAGEMENT AND BOTTOM-LINE IMPACT The recent recession has made it clear. Internal communication departments must give value or give notice. Customers, shareholders and business leaders don’t want to pay for functions or processes that don’t add measurable value to the enterprise. If you're in internal communications or HR, you're already crazy-busy. But are you spending your workday on the right stuff? This seasoned panel will tell you why they reinvented their department, how they did it, and what it has means to their careers and their organizations to focus on outcomes not just output. Bob Kula will describe how the company's internal communication function has led efforts to reduce accidents by as much as 50% and turnover by 27% while improving quality by 65% and productivity by 16%.  Courtney Reynolds will explain how ITT has improved on-time delivery from 70-95% and quality by 40%. The session will include: The business case for reinventing internal communication from a distribution business to a solutions business that's focused less on output and more on outcomes. Steps in the reinvention process, including: How to sell the idea to your leaders; Create a value proposition that's consistent with your organization's business strategy Measure the value you're now adding and identify ways to re-deploy resources to add more value and Create a specific plan to remove communication barriers to improved performance.   Jim Shaffer, Author and Leader of the Jim Shaffer Group (moderator) Bob Kula, Senior Director, Corporate Communication, ConAgra Foods Courtney Reynolds, Director of Employee Engagement Communications, ITT Corporation 12:00-1:15 LUNCHEON KEYNOTE: YOU'RE ALREADY DOING IT: WHAT TO DO WHEN YOU CAN'T NOT COMMUNICATE The reality is that everything you do and say communicates something. The most successful leaders know that communication is the competency most critical to moving businesses forward, is the best defense in managing change and difficult situations, and is the driving force in engaging others.  Since you are always communicating – you might as well be great at it. This luncheon is a unique opportunity to learn winning strategies you can use every day and engage in thought-provoking discussion so you can differentiate yourself, elevate your leadership impact, and accelerate business results. David Grossman will share practical insights, best practices, and proven tools to help top leaders differentiate themselves, including: The three fundamental truisms every leader must understand Three myths leaders believe, and that every communicator must address head-on The most common traps leaders face The Great Eight communication basics; What great leaders do David Grossman ABC, APR, Fellow PRSA, President & Principal thoughtpartner™ of the Grossman Group 1:15 - 2:00 CASE STUDIES: LEARNINGS FROM THE WINNERS OF THIS YEAR'S E2E COMMUNICATION AWARDS Communitelligence and McMurry joined forces to produce the 2010 E2E Communication Awards, the only awards program that focuses exclusively on internal communications. Be inspired, enlightened and entertained as Steve Crescenzo singles out some of the coolest internal communications programs from this year's E2E Awards. Steve Crescenzo, Owner of Crescenzo Communications; seminar leader, blogger, podcaster, consultant in employee communications 2:00-2:30 CASE STUDY:  iCHING - HOW A SOCIAL BUSINESS COLLABORATION NETWORK CAN BE FUN, ENGAGING AND DRIVE THE BUSINESS    Mention “social networks” to most corporate Legal departments and you get “How can this frivolity drive the business?  Employees are just going to waste time.”  Learn from this case study how the world’s largest restaurant company implemented a business collaboration network linking thousands of global associates with a 70+% audience engagement less than 5 months after launch.  See how this network supports the business by building global know-how, reinforcing the company’s culture and making a big company feel small.  And wait until you see the creative viral campaign and innovative roll-out plan   Heather and Toni will share how to engage and coach employees, how they soothed Legal and Leadership concerns, and show examples of the innovative roll-out plan with its creative, quirky approach that excited and intrigued the participants and . iCHING – do you? Toni Ewton, Communication Technology Manager, Yum! Brands, Inc. Heather Roberts, Interactive Account Manager, Yum! Brands, Inc 2:30-3:00 CASE STUDY: CONNECTING AND COLLABORATING GLOBALLY WITH JUNIOR ACHIEVEMENT's TRIANGLE In 2009, JA launched The Triangle, an enterprise community that connects JA employees across the world in a secure and private social network. In less than a year, JA employees have asked almost 600 questions of each other through the community, with more than 70% of those questions being answered by a coworker in less than 24 hours. In a recent survey, more JA employees said they participate in The Triangle than in all other social tools combined (LinkedIn, Twtter or Facebook) and indicated the greatest value they receive by utilizing The Triangle is connectedness, best practice sharing and ready access to functional expertise.  Erik Johnson, General Manager, Cubeless (part of Sabre Holdings) Randall Mays, President, Junior Achievement of the Chisholm Trail (Fort Worth) 3:00 SUMMARY AND CONCLUSION Who Should Attend   This practical, information-packed learning opportunity is designed for internal communications and HR managers ready to learn, share and brainstorm a new mindset about employee engagement and the profession. The agenda is intended to bring together the two disciplines and leverage their combined power to produce new and innovative strategies for enhancing employee engagement. The program also is balanced to represent diversity in size (large, mid-sized and small) and type of organizations (for profit, non-profit, governmental, etc.). Some of the titles represented at past Employee Engagement, HR and Social Media events include: HR Manager, Dir., Employee Communications, Communication Specialist, Vice President -Human Resources, Vice President, OD Manager, Human Resources Director, Senior Vice President, Communications Consultant,Vice President - Corporate Communications, Strategy & Operations Manager, Consultant, Dir., Corporate Communications, Sr. VP, PR Coordinator, Communications Director, Manager, New Media, Specialist, New Media, Web Development Specialist, Director of Operations. Pricing     Just $595 for the full conference. Includes first day workshops plus full conference day including continental breakfast, lunch and refreshment breaks. Conference bonus: Your registration includes access to the private conference community on Communitelligence that contains slides, program, audio recordings, photos. You can use this social network to connect with speakers and attendees before, during and after the  event. Can't attend conference both days? Purchase a single-day registration to attend Day 1 or Day 2.  Can't attend either day? Purchase the conference replay and CD. It's an ideal way to add to your organization's training library. (Become a Communitelligence Premier member and attend this conference for 50%. Or become an Advantage member and save 15%.  Details here)   Don't just register -- register and be a sponsor! Be recognized as a leader and supporter of EMPLOYEE ENGAGEMENT, HR & SOCIAL MEDIA 2010.   For more information and group pricing, email us or call 480-816-5550. Conquering Your World Venue   Seyfarth Shaw 131 South Dearborn Street, Suite 2400 Chicago , IL 60603-5577  (see map, right column) Registration and Parking: You will need to pass through security, so please allow ample time to check in. There is parking in the Seyfarth Shaw building.  The entrance to the alley can be accessed by turning right off of Dearborn (a northbound street) between Adams on the south and Monroe on the North.  If that garage is full, there is parking a few blocks away at the Adams-Wabash self-park, 17 W. Adams,  312-554-0112  312-554-0112 . Transportation from O ’Hare International Airport Take Blue Train:  $1.50, exit at Head south from Bessie Coleman Dr. Bear right onto I-190 E to Chicago. Take the I-290 W exit 51H-I to West Suburbs/Chicago Loop. Take the Congress Pkwy exit 51I to Chicago Loop. Merge into I-290 E. Continue on W Congress Pkwy. Turn left at S. Dearborn St. and arrive at 131. S Dearborn St. Transportation from Chicago Midway Airport Head south from S Cicero Ave. Mark a U-turn at S. Cicero Ave. Turn right into the I-55 N entry ramp. Take the I-90 W/I-94 W exit 292A to Wisconsin. Take the I-290 W exit 51H to West Suburbs/Congress Pkwy/Chicago Loop. Merge into I-290E. Continue on W Congress Pkwy. Turn left at S. Dearborn St and arrive at 131 S Dearborn St. Hotels Hampton Inn & Suites Chicago-Downtown , 33W. Illinois, Chicago, IL 60603. Phone: 312-832-0330 (from $143) Hampton Majestic Chicago Downtown Hotel, 22 W. Monroe, Chicago, IL 60603. Phone: 312-332-5052 (from $220) The Palmer House® Hilton, 17 East Monroe Street, Chicago, Illinois, United States 60603 Tel: 1-312-726-7500   Hotel Burnham, a Kimpton Hotel, 1 West Washington, Chicago IL 60602. Reservations: Phone: 312.782.1111 W Chicago - City Center, Starwood Hotel property, 72 West Adams Street, Chicago, IL 60603. Phone: 312-332-1200