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Read Andy Jankowski's report on the conference. You can also purchase the replay with slides and recordings here.
No folks, this is not your father's intranet. It used to be just about content and communications. Now it's all about collaboration spaces, knowledge bases, expertise finders, business intelligence tools and integrated business systems that connect employees and customers ... the "workplace web" that powers up enterprise efficiency, innovation and productivity. The challenges and rewards are exciting; so are the hurdles. Attend and learn what leading edge companies are doing, and what makes the most sense for your organization on this crucial journey. Some of the questions INTRANET INSIDER WORLD TOUR 2010 will address are:
- What should your intranet be doing with Twitter, social networks, podcasting, RSS, tagging, online video, wikis, podcasts and blogs?
- Enterprise collaboration: What does it look like? What does it take?
- How can you get more stakeholders and senior management involved to drive real progress?
- How can you energize your intranet to make it more collaborative, employee-driven and real-time?
- How can you avoid major flaws and failures in intranet design, usability, findability, governance, policies and measurement?
- In this difficult economy, what are the best strategies and techniques to help?
- What does the future of intranets look and feel like?
If you are struggling with any of these issues, don't feel alone -- join us! INTRANET INSIDER WORLD TOUR 2010: Making Enterprise 2.0 Work brings together thought leaders to learn, share network and brainstorm how to enhance the bottom-line value of intranets. Register today as space is limited. (Read the conference News Release).
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2:30-5 PM
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Day 1: March 9, 2010
Sizing up Social Intranets
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| 2:00-2:30 |
REGISTRATION & LOG-IN |
| 2:30-2:35 |
GREETINGS
- John Gerstner, President, Communitelligence, Inc.
- Fred Leich, Section Manager, Corporate Communications, Consolidated Edison Company of New York
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| 2:35-3:35 |
ENTERPRISE COLLABORATION: WHAT DOES IT REALLY LOOK LIKE? WHAT DOES IT REALLY TAKE?
This session gives an overview of where intranets are headed on the path toward a new vision of enterprise productivity and the basics that are required to get there.
- Michael Rudnick, Global Practice Leader, Intranets, Portals and Collaboration, Towers Watson
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| 3:35 - 3:45 |
BREAK |
| 3:45-4:45 |
INTRANETS IN THE REAL WORLD: THE CHALLENGES WE ARE FACING
Getting your intranet to be an essential, powerful and valued part of your employee's workplace requires much more than learning about all the new social software tools. These experienced intranet pros will share some of their methods, tactics, and success stories. They'll look at what worked – and what didn’t – and what challenges are keeping them awake at night.
PANELISTS:
- Ethan McCarty, Editor-In-Chief, Global Intranet & Mgr of Alumni Relations, International Business Machines Corporation
- Michael Sockol, Director, Employee and Executive Communications, Global Crossing
- Greg Lowe, Social Media Architect/Program Manager, Alcatel-Lucent
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| 4:45-5:30 |
UNCONFERENCE PULSE: WHAT CHALLENGES ARE YOU FACING?
This is your chance to ask the panel and audience for help with your intranet challenges, or voice your frustrations.
INTERACTIVE DIALOGUE BETWEEN LEADERS AND AUDIENCE
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| 5:30 |
CLOSING AND DINEAROUNDS |
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8:30am-4:30pm
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Day 2: March 10, 2010
Building and Conquering
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| 7:30-8:30 |
REGISTRATION & CONTINENTAL BREAKFAST |
| 8:30-8:45 |
GREETINGS
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Fred Leich, Section Manager, Corporate Communications, Consolidated Edison Company of New York
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| 8:45-9:15 |
CASE STUDY: USING INNOVATION TO BUILD A SOCIAL INTRANET
Intel has been dabbling internally with web 2.0 since 2004. Last year was spent deploying the first phases of a multi-phased approach to take the momentum and learning from the grass root efforts, and drive a globally deployed framework for social computing inside Intel. It is no small task, says Laurie Buczek, who is leading the team leveraging social media. "Not only do we have to evaluate and deploy solutions, but we also have to address Governance, Security Concerns, provide quantifiable ROI, capture use cases, and tackle transition change management one person and one team at a time." This session will be a show and tell of an intranet that is making the transition from old-style to social, with lessons learned along the way.
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| 9:15-10:15 |
PANEL: GETTING INTRANET BUY-IN
The most successful social intranets are team efforts. In this session, a team of experienced intranet pros will share the keys to their success for rolling out robust and successful social intranet initiatives. These pros will share with you how they went about:
- Determining the tools they needed and developing the proposed solution
- Proposing the idea to leadership to secure support and funding and the challenges of maintaining that support
- Rolling out the next generation of their intranet to the company
- Addressing cultural challenges and critics
- Educating their workforce on the new tools and their potential to the organization
- Measuring impact and success of their intranets
- Determining what's next for the future of their intranet
Panel:
- Jamie Pappas, Manager of Social Media Strategy, EMC Corporation
- Karen Horn, Vice President of Internal Communication, MetLife
- Getting all of the stakeholders on the same page is one of the biggest obstacles that can take time and resources. Here are some ways to get buy in and support to build a collaborative journey.
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| 10:15-10:30 |
BREAK |
| 10:30 - 11:00 |
CASE STUDY: BUILDING AN ENGAGING INTRANET FROM SCRATCH
Does your current intranet suffer from limited employee involvement or usefulness? Or just a plain lack of interest? Perhaps it’s time to hit the “reset” button and start from scratch. Using their own intranet site as a case study, the internal communications team at ESPN will show how a variety of social/collaborative tools were incorporated to help build a dynamic and business-focused site.
Find out how:
- An intranet with engaging storytelling, combined with collaborative work tools, can strengthen internal communications.
- Involving employees throughout the relaunch process can help focus and expedite the roll-out plan.
- Employee-generated content can drive more traffic to a site and increase workforce engagement.
- Online video, podcasts and blogging can jump start business conversations between senior executives and employees.
Presenters:
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| 11:00-12:00 |
PANEL: CONQUERING INTRANET BUGABOOS: DESIGN, USABILITY, GOVERNANCE, FINDABILITY AND STAFFING
There are always dozens of little and big bugaboos that can derail the evolution of an intranet into a workplace productivity, communication and collaboration engine. This session sheds light on how intranet managers prioritize and delegage to cover all the crucial bases.
Panel:
- Moderator: Andy Jankowski, Director of Intranet Benchmarking Forum North America. Presentation description
- Janie Holmes-Davis, Manager of Internal Communications, APS
- The intranet as your communications hub - how to make it real and keep it fresh, using the resources you already have
- Sangita Malhotra, Corporate Communications Manager, General Electric
- Evaluating content, technology and design to create a new online destination and collaboration space for employees around the globe
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12:00-1:30
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LUNCHEON KEYNOTE:
EMPLOYEE ENAGAGEMENT IN THE DIGITAL AGE
Steve Cody, Co-founder and Managing Partner of Peppercom, Inc.
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| 1:30-2:00 |
CASE STUDY: VERSION 2 OF DELOITTE's INTRANET COLLABORATION AND KNOWLEDGE SHARING
Deloitte, one of the largest professional services firms in the world, rolled out its internal portal, version 2.0, in December 2009. One of the largest NewsGator social media implementations in the marketplace, this session will showcase some of their results to help employees be more productive and collaborative through the portal.
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| 2:00-2:15 ET |
BREAK |
| 2:15-3:15 |
PANEL: THE FUTURE OF INTRANETS
Smart intranet leaders are always working in the trenches, but with at least one eye on the intranet of the future. This stimulating session will broach what the socialized workplace web may look like, what breakthroughs hold the most promise, and what some intranet experts are doing today to keep their focus on the future.
Panel:
- Moderator: Walker Fenton, VP of Corporate Development & General Manager, Media & Consumer Products, NewsGator Technologies
- Christy Hahn, Creative Services Director, Corporate Marketing & Communications, Nationwide Insurance
- Learn how Nationwide is preparing for a major transition in the way associates access tools and information.
- Patrick Durando, Sr. Director, Global New Media, The McGraw-Hill Companies
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| 3:15-4:00 |
ROUNDTABLES
TOPIC 1: IS GOOGLE WAVE THE WAVE OF THE FUTURE OF WORK?
- LEADER: Howard Greenstein, Social Media Strategist and President of the Harbrooke Group
TOPIC 2: HEY, LET'S NOT FORGET THAT PEOPLE HAVE TO USE THIS STUFF!
As part of technology implementations we tend to get wrapped up in features and capabilities. What about the users? This round table will talk about this often overlooked aspect of deploying enterprise systems, What is needed to make adopting and using these tools easy?
TOPIC 3: INCORPORATING INNOVATION & COLLABORATION FOR A SOCIAL INTRANET
This roundtable will carry forward discussions from the morning’s panels and case study on innovation and a social intranet. It will address best practices, the pitfalls, the case for doing so (or not), governance and also choosing and implementing the right technology for collaboration (including SharePoint).
- LEADER: Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group
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| 4:00-4:30 |
ROUNDTABLE REPORTS & CONCLUSION |
| Who Should Attend |
This practical, information-packed learning opportunity is ideal for intranet managers ready to learn, share and brainstorm a new mindset about intranets and the profession. The agenda is intended to bring together intranet teams from all departments including:
- Corporate Communications, Internal Communications, Human Resources, Information Systems, Marketing, Public Affairs, Web Management, Legal, and all other departments responsible for leading or producing content for an intranet.
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| Venue: |
Con Edison: Corporate Headquarters - Map »
- 4 Irving Pl At E 14th St, New York, NY
Hotel: Union Square Inn (1 block from ConEd) Call 212-614-0500
- Conference rate: $99 SNG; $129 DBL - Ask for Communitelligence-Con Edison Conference Rate - Deadline Feb. 5
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| Pricing: |
Regular registration is just $595 for for both days. Contact Us about group rates and special cases.
Note: Become a Communitelligence Premier member and attend this conference for 50%. Become an Advantage member and save 15%. Details here.
Can't attend both days? Purchase single-day pass here which will allow you to attend either day.
Can't attend either day? Purchase the Replay which gives you access to the private conference community with recordings and handouts. Add the CD as an ideal way to add to your organization's training library.
Don't just register -- register and be a sponsor! Be recognized as a leader and supporter of INTRANET INSIDER WORLD TOUR 2010. Choose from three value-packed options.
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| Produced by: |

Conquering Your World
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Expanded presentation descriptions |
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Andy Jankowski: Intranet Governance in the Age of Social Media
The rise of social media sees the intranet blending much more with the social fabric of the organization and its business processes, becoming core to the way employees interact and function in the organization. In this way the next-generation intranet becomes more complex and multifaceted, and this requires radical rethinking of intranet governance.
Organizations have been reluctant to do this. This is due not just to a natural resistance to major change, but also to a lack of a clear vision of how governance needs to be transformed. As a result, they have tended simply to make minor changes to existing governance paradigms by amending existing policies and bolting on extra responsibilities to existing roles. This short-term fixing is unlikely to be sustainable given the expected growth in social media services. Enforcing old approaches for new services risks stifling them. As the intranet becomes increasingly multifaceted and complex, an entirely new governance framework is required.
In this presentation I examine the rise of enterprise social media and the role and value of governance in the social media age. Specifically, how organizations can address the challenges of governing the next-generation intranet through developing policy and creating appropriate roles and responsibilities.
Greg Lowe: Consumerization of the Enterprise
- Search - the new portal
- Keeping the user experience in focus
- Fighting information overload
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Past Conference Testimonials
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| My team member found the presentations very informative, picking up some useful ideas for our intranet and pointers on making our case to management. She'll be bringing the rest of our team up-to-date on what she learned at next week's staff meeting. VP, Fortune 500 insurance company |
| "Since we have just launched our Phase 1 portal, we are trying to learn as much as possible about how other companies have developed their intranets or portals. It was extremely helpful for us to benchmark what we're doing. |
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This is exactly the kind of specific, here's how we did it, replicable information (that is often difficult to find) that we were looking for. Really great stuff. We got a lot of ideas and also confirmed that in many ways, we are on the right track as well."
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| "Real-life examples of the inner workings of two companies' intranets. Informative speakers. Good tips. |
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"I thought overall it was a worthwhile experience with top notch presenters."
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"This was an excellent conference that I found to be extremely helpful & engaging. I thought the speakers did an excellent job and offered great takeaways.
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| "Very well done, overall. Appreciate the opportunity to participate." |
| "Exceeded my expectations. Thank you." |
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New Webinars
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NEW MEDIA GUIDE INTERVIEW #1 - CLAY SHIRKY: The Next New Media Revolution is in the Hands of Amateurs. Exclusive Webinar / Interview with Clay Shirky, author of Cognitive Surplus: Creativity and Generosity in a Connected Age. Moderated by John Gerstner. Sept. 9, 2PM ET. Register
FREE to ASK Peer Learning Group members - Join ASK |
EMPLOYEES MAKING VIDEOS #1: What's working? What's Not? A best-practice panel featuring including Dave Williams of ESPN, and Deirdre Straughan of Oracle, moderated by Ronna Lichtenberg, Co-founder and CEO, Videotrope moderated by Ronna Lichtenberg, Co-founder and CEO, Videotrope. September 16, 2PM ET. Register FREE to ASK Peer Learning Group members - Join ASK |
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Replays
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HOW DO YOU KNOW YOUR INTRANET IS ANY GOOD? 15 Simple Ways to Measure Value and Impact and Govern Accordingly. Presented by Martin White, UK intranet consultant, workshop leader, columnist, book author, professor and managing director of Intranet Focus. Purchase the Replay or CD.
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THE MIRROR TEST: A New Way To Look At Your Company's Marketing and Sales Strategy. Presented by Jeffrey Hayzlett, bestselling author, celebrity CMO, digital thought leader and cowboy. Purchase the Replay or CD. |
HOW TO WRITE YOUR SOCIAL MEDIA POLICY SO IT DOES MORE GOOD THAN HARM. Led by Chris Boudreaux, Social Media Governance; Jennifer Cisney, Kodak; and Laurie Buczek, Intel Corporation. Purchase the Replay or CD
FREE to ASK Peer Learning Group members - Join ASK |
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New Learning Academy New CDs
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IGNITE YOUR WEBSITE : Revisiting Your Content Strategy in a 2.0 World. Learning CD led by Barbara Mednick, President, BKM Consulting and Lisa Graham-Peterson, Marketing Communications Director, CHS.
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HOW TO CONDUCT A COMPLETE COMMUNICATION ASSESSMENT. Learning CD led by Julie Baron, President, COMMUNICATION WORKS; Sean Williams, Principal, Communication AMMO; Susan D'Alexander, ABC, Motorola Global Communications; Alex Vass, communications advisor, Royal Canadian Mounted Police |
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"I want a brochure." GETTING TO STRATEGY WHEN THE BOSS IS TALKING TACTICS. Learning CD led by Stacy Wilson, President, Eloquor Consulting, Inc.
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HOW TO PROVE -- AND IMPROVE - THE VALUE OF PUBLIC RELATIONS. Learning CD led by Mark Weiner, CEO, PRIME Research North America; and John Gilfeather, President, Marketing Research Council |
BUILDING AN EFFECTIVE ONLINE NEWSROOM. Learning CD led by Eric Schwartzman, Founder and Chairman, iPressroom Corporation |
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CURE FOR THE COMMON TOWN HALL MEETING. Learning CD led by Les Landes, President, Landes & Associates and Veronica Apostolico, Director, Internal Communication, Global Operations, Smith & Nephew |
DANCING WITH SEARCH: MANAGING YOUR BRAND'S PROFILE ON GOOGLE. Learning CD led by Paul Dyer, Invigorate Communications; Shana Costarella, Communications Manager, Community & Social Media at PetSmart, Sam Michelson, CEO, RepRelations. |
TO TWEET OR NOT? INVESTOR RELATIONS AND SOCIAL MEDIA # 1 & 2. Webinar series with eBay, Dell, AMD and Cisco. Purchase Part 1 or Part 2 CDs, or both and save. |
COMMON GROUND: How to Form Alliances With Advocacy Groups and Build Your Brand. Learning CD featuring Bob Langert , McDonald's, Ed Nicholson, Tyson Foods and Peter Faur, RightPoint Communications. |
INTRANET NEWS 2.0: Creating Employee Trust in the New Age of Communication. Learning CD, featuring Katie Sauer, Monsanto; Jennifer Sniderman, Sprint; and Les Landes, Landes Associates |
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INTERNAL SOCIAL NETWORKS: Building Next Generation Employee Branding And Engagement. Learning CD featuring Mayo Clinic, Oracle and EMC Corporation.
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CRISIS COMMUNICATIONS AND SOCIAL MEDIA: How to Rewrite Your Crisis Communication Plan For The New Reality. Learning CD led by Gerard Braud. |
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