Share | Home Agenda Day 1 Agenda Day 2 Register Who Should Attend Pricing Venue/Hotels Program February 24-25, 2010 at Henkel Consumer Goods Inc. Headquarters, Scottsdale, Arizona It was a great conference -- purchase the replay and join us at the 2011 conference. Your organization's reputation is the sum total of what you do, what you say, and what other people say about you. Today, every organization's reputation is amazingly fragile - fine today and trashed tomorrow. This conference is a short course into the dynamics of organizational reputation, and how to manage it.  It is also about the role communications and public relations can and should play in helping senior management and employees build and protect your organization’s reputation.  These are among the questions we will be asking: What are the best ways to make sure reputation is always on the leadership agenda? In this new media age, what are the strategic risks, and opportunities in the area of reputation and executive communications? With all the other pressing demands on our department’s time and budget, how can we make executive communications truly strategic? What do executives want and need from their communication professionals to support them in building and safeguarding reputation? What does the future look like for reputation and leadership? Please join us for this ground-breaking executive communications and speechwriting summit that is designed to bring together thought leaders and practitioners for knowledge sharing and brainstorming.  You'll leave energized with the knowledge and practical advice you need to help build and protect your organization's reputation. Read about the modern and artful Henkel venue you'll be experiencing.   Day 1: February 24 2:00-2:30 REGISTRATION SIGN-IN 2:30-2:40 WELCOME & GREETINGS John Gerstner, President, Communitelligence, Inc. Cindy Demers, Vice President of Corporate Communications, Henkel Consumer Goods Inc. 2:40-4:00 TEAM EFFORT: PREPARING YOUR EXECUTIVES FOR PRESENTATIONS AND SPEECHES WITH TRUST AND EASE  Executive communications success truly rises and falls on how well you are able to "get into the heads" of your executives and earn their trust. Your ability to put great words in their mouths has as much to do with interpersonal communication as executive communications. Whether you’re a natural extrovert or spend your days cowering in your cubicle, this session will help you enhance your relationships with executives. You'll leave with a list of techniques that you can start using immediately.  What you will learn: Blueprints for creating rapport and camaraderie with the CEO, no matter your station, without seeming unctuous or overly eager. Specific strategies on how to seen as a strategic communicator, not just a scribe. This will include thoughts on how to make sure the CEO sees you as smart … but not a smart @ss. Tips for managing senior executives and all of the other staff members that will either help ensure your success or doom you to failure. Tactics that will help you better understand what it’s like to be a public speaker. There’s nothing like a little empathy to improve job performance. Plans to turn the annual list of random speeches into a coherent communications strategy. SESSION LEADER: Christine Solie, VP-Financial Communications, PNC Financial Services Group has more than 20 years of public relations experience with Fortune 500 companies. 4:00-4:15 BREAK 4:15-5:30 LEADERSHIP COMMUNICATION CONTENT: THE STATE OF THE ART No one has to tell you what a great speech is, right? You know one when you hear it.  Well you’re about to hear a bunch of them—and you’re going to learn from them, guaranteed. Vital Speeches of the Day editor David Murray presents “Speechwriting Jam Session 2010,” 75 entertaining, inspirational and instructive minutes that will have the hair standing up on the same arm you’re scribbling notes with. We’ll discuss, even debate, what makes these great speeches great.      Through dramatic readings from winners of the 2010 Cicero Speechwriting Awards and highlight reels from the Vital Speeches YouTube site, Murray will help us reawaken the giants within us by sharing together excerpts from speeches contemporary and classic, famous and rare. (In the true spirit of an improvisational jam session, you’ll even have a chance to nominate some of your own YouTube favorites, so come prepared!)      You’ll come away from this session with: • Concrete examples showing how leaders are addressing the issues of this particular moment in business, politics and society. • A stockpile of examples—video and text—to show reticent speakers: rhetorical tactics that have passed the test and been pulled off by the best. • Renewed enthusiasm and an expanded sense of what’s possible in leadership communication. • And a goose bumps, guaranteed. SESSION LEADER:  David Murray is editor of Vital Speeches of the Day, the 75-year-old collection of the best speeches delivered in the U.S. and around the world. 5:30-7:00 ROOFTOP NETWORKING Join attendees for cocktails on the Henkel headquarter's third floor roof garden, one of the most unique and inviting retreats in the Valley. Here's how it was described by ARCHITECT Magazine: "The desert reasserts itself on the third floor in the form of a grand roof garden designed by landscape architect Christy Ten Eyck. Adjacent to the fitness center and cafetorium mezzanine, it provides nearly an acre and a half of outdoor space. Native shrubs and trees foreground a distant view of the McDowell Mountains. It’s a powerful visual trick: From the elevated perspective the One Scottsdale construction site disappears, leaving only undisturbed desert." Rest of the article on the Henkel Headquarters, designed by Will Bruder+Partners. 7:00 EVENING DINE-AROUNDS Choose to dine with your colleagues at one of the great restaurants in the Kierland Commons, just south of Henkel on Scottsdale Rd. Group reservations made at NoRTH - Scottsdale   Day 2: February 25 8:00-8:30 REGISTRATION SIGN-IN & CONTINENTAL BREAKFAST 8:30-8:40 WELCOME & GREETINGS John Gerstner, President, Communitelligence, Inc. Cindy Demers, Vice President of Corporate Communications, Henkel Consumer Goods Inc. 8:40-9:45 WHAT YOUR CEO AND SENIOR EXECUTIVES SHOULD BE SAYING NOW It's easy to say it's all about tone and transparency, but how do you help your executives sound just the right note, especially when the news is sour. What is the role of the CEO Where CEOs Have Gone Wrong and Right What CEOs are Talking About Now How CEOs Should Be Talking is Important What role Should Executives Be Playing SESSION LEADER: Dr. Leslie Gaines-Ross, Chief Reputation Strategist, Weber Shandwick, and author, Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation 9:45-10:00 BREAK 10:00-11:00 HOW TO MAKE YOUR EXECUTIVE COMMUNICATIONS PROGRAM REALLY STRATEGIC Potentially, executive communications is the most powerful PR tool your organization has. In reality, lots of effort is wasted and you’re hard-pressed to figure out what the bottom-line results your C-suite communications’ activities are yielding. Fret about this no more. We’ve assembled the world’s three leading experts on how to create a disciplined executive communication program. Moderated by Vital Speeches of the Day editor David Murray, this all-star panel includes the founder, the manager, and the chief evangelist of the original strategic executive comms program. You will learn: How to match executives with messages and messages with audiences: matrices and message-mapping.How to evaluate speaking and interview opportunities so you take only the ones truly worthy of your executives’ time. How to get executives on board and keep them on board by showing them real results. How to use social media to magnify the power of your program. How to introduce strategic executive communications to organizations that have been running the function ad hoc. PANEL: Moderator: David Murray,  Editor, Vital Speeches of the Day Steve Soltis created the first strategic executive communications program at UPS more than a dozen years ago. He’s now director of executive communications at The Coca-Cola Company. Bruce Danielson runs the strategic executive communications operation at UPS. Ken Askew, former White House speechwriter and a participant in the creation of the UPS program, has implemented strategic executive communication elsewhere 11:00-12:00 UNDERSTANDING AND MANAGING THE NEW SOCIAL REPUTATION    Do you know what is being said about your organization on all the social networks, blogs and microblogs? Do you have a game plan to sincerely and universally listen -- and then join the conversation when it makes good business sense?  Learn the new social realities of reputation in a Twitter world. MODERATOR:  Moderator: CJ Cornell, Kauffman Professor of Digital Media and Entrepreneurship, Arizona State University Rick Clancy, Former Senior Vice President of Corporate Communications and Executive Champion for Social Media Initiatives at Sony Electronics Inc. Jeramie McPeek, Vice President, Interactive Services, Phoenix Suns Marianne Curran, Vice President Social Media, The Go Daddy Group, Inc. 12:00-1:30 LUNCHEON KEYNOTE MY BOSS AND I: WHAT A GREAT CEO-COMMUNICATOR TEAM LOOKS AND SOUNDS LIKE CO-PRESENTERS: Brad Casper, President and CEO, Henkel Consumer Goods Inc.  Cindy Demers, Vice President of Corporate Communications, Henkel Consumer Goods Inc. 1:30-2:30 HOW TO LOCALIZE YOUR GLOBAL BRAND Today you might say every brand is global.  This panel will discuss their experiences and best advice on making sure your brand speaks the same language to all stakeholders, where ever they are in the world.  SESSION LEADERS: Moderator: Peter Faur, president of RightPoint Communications Inc Al Maag, Chief Communications Officer, Avnet, Inc.  Brad Whitworth, Senior Communication Manager, Cisco Systems 2:30-2:45 BREAK 2:45-3:45 LIVING IN GLASS HOUSES: PROTECTING YOUR REPUTATION WHEN ALL HELL BREAKS LOOSE This session will identify and describe the actions companies and their leaders can take to safeguard their corporate reputations, and rebuild their reputations and restore their good names after a crisis. Jon Harmon is a communications consultant and author of the new book on crisis communications, Feeding Frenzy: Inside the Ford-Firestone Crisis 3:45-4:15 RESEARCH ROUNDTABLES This is the "unconference" part of the program. Built on the Communitelligence slogan, "All of Us Are Smarter Than One of Us," in this session, experts will lead discussions intended to surface real-world issues and solutions that can help attendees solidify learnings from the day's presentations, and formulate strategies for their organizations and departments.   Topic 1: The Woman (or Man) with a Plan – Why Every Leader Needs an Annual Executive Communications Plan, and How to Create Yours LEADER: P. Michael Field, Assistant to the President at Johns Hopkins University Topic 2: Everything You Need to Know About the Care and Feeding of Senior Executives LEADER: Wilma Mathews, Faculty Associate, Walter Cronkite School of Journalism & Mass Communication, Arizona State University Topic 3: How Companies Hurt (and Help) Their Reputations Online LEADER: Joe "PR Guy" Cockrell, is a journalist-turned-PR pro and founder of  ”I Should Be In The News." 4:15-4:30 ROUNDTABLE REPORTS SESSION LEADERS summarize each roundtable. 4:30 DAY 2 CONCLUDES   Day 3: February 26 (Optional Add-on) 9:00 - Noon EXECUTIVE COMMUNICATORS TAKE ON THE DESERT Experience the landscape and lore of the Phoenix Valley in this wild, wild, west desert jeep tour, a great way to end the conference and make lasting friendships. It's $100 and is led by Walker, owner of Arizona Territorial Adventures. Some Communitelligence staffers have been on his tour and we can vouch that you'll laugh non-stop and learn tons about Arizona, the Phoenix Valley, local plants and critters, the myths of John Wayne westerns and more. Add this option when you register. Who Should Attend This conference aims to help attendees better understand the trends, issues and challenges of executive communications and speechwriting in the age of social media. Based on the Communitelligence slogan that All of Us Are Smarter Than One of Us, the agenda brings together some of the best ideas and thinking from large, mid-size and small businesses, government agencies, universities, and non-profits. This conference is especially designed for: C-level and senior executives from Fortune 1000, mid- and small-sized companies Speechwriters and Executive Communication Managers Directors of corporate communications, PR, marketing, community relations, public affairs, finance and HR Executive directors, leaders and managers of non-profits, NGOs, churches, educational institutions and philanthropic foundations Leaders of federal, state, county and municipal government departments and agencies Members of the national media including bloggers Register Registration is $895 for for both days (Save $100 by registering before February 20).  (Become a Communitelligence Premier member and attend this conference for 50%. Or become an Advantage member and save 15%.  Details here). Venue/Hotels Conference Venue: Henkel Consumer Goods Inc. 19001 N. Scottsdale Rd. Scottsdale, AZ USA Phone:  +1-480-754-3425  Hotel Options: Book asap as this is a peak week in Scottsdale with Major League Baseball Spring Training, the Scottsdale Arabian Horse Show Feb. 11-21 and the FBR Open Golf Tournament is Feb. 22-28. Hampton Inn & Suites Phoenix/Scottsdale - register online Special Communitelligence rate: $114/night Free 24-hour shuttle service within 5 miles Clarion Hotel Scottsdale - $129-$149/night Courtyard by Marriott: North Scottsdale - $179 Scottsdale Links Resort Hotel on the TPC Golf Course - $229/night