Home Agenda Day 1 Agenda Day 2 Register Who Should Attend Pricing Linkedin Group Blog To minimize the event’s carbon footprint, Communitelligence and Cisco are utilizing the latest web conferencing technology available to host this live summit. You may register to attend via WebEx or by Cisco TelePresence at one of these locations: San Jose, Chicago, Boston, NYC, Herndon-VA, Research Triangle-NC, Atlanta and Bangalore, India.  News Release | Program Can't attend the live event? Click here to order Nov 5 CD | Nov 9 CD or both. Conference Premise: For social responsibility (or CSR, green, sustainability or corporate citizenship) efforts in large and small organizations, you might say we're in the perfect storm. Just as all budgets are under severe pressure, key stakeholders are expecting organizations to be not just for profit. And the new social media tools raise the bar of communicating about social responsibility honestly and transparently, or risk being accused of "greenwashing." Yet all organizations can reap benefits (branding, recruiting, marketing, etc.) from integrating social responsibility into the fabric of the business. This means there's a big need for efficient knowledge sharing about what's working and what's not in the field of organizational social responsibility. This annual virtual (and green) summit is intended to: Expand understanding and visions about the business case for social responsibility globally Spark more organizations to think out-of-the-box when starting and or evolving their programs Share ideas and practical, how-to information on managing and communicating social responsibility programs on a budget that can work for organizations of any size, anywhere. Build a knowledge resource and avenue for ongoing dialogue and learning that will feed the agenda for future summits Please join us for this ground-breaking summit that is using the latest communications technology to reach everyone who can help add to the knowledge necessary to to make social responsibility the way all organizations conduct business. 8 AM-12 PM PST Time Zone Converter Day 1: November 5 Building and Evolving a Social Responsibility Program in a Tough Economy 7:45-8:00 PST  REGISTRATION & LOG-IN 8:00-8:05 PST GREETINGS John Gerstner, President, Communitelligence, Inc.  Kathy Mulvany, Director, Corporate Affairs, Cisco Systems 8:05-8:45 PST MAKING THE BUSINESS CASE FOR SOCIAL RESPONSIBILITY IN AN UNCERTAIN AGE Keynote: Jeffrey Swartz, President and Chief Executive Officer, Timberland Company 8:45 - 9:35 PST THE MORE THE MERRIER: HOW EMPLOYEE VOLUNTEERS ARE POWERING SOCIAL RESPONSIBILITY PROGRAMS There is growing evidence that a company’s social responsibility activities are an increasingly important way to attract and retain good employees from all generations. This session focuses on how some organizations are engaging their employees in planning and executing their social responsibility efforts. Moderator: Bob Kelleher, CEO of The Employee Engagement Group Jonathan Reckford, CEO, Habitat For Humanity Volunteer Engagement as a Partnership Strategy   Archana Handa, Director, Corporate Communications, Cisco Systems (Bangalore, India) 9:35-9:45 PST           BREAK 9:45-10:35 PST STRONG PARTNERSHIPS: HOW TO COMBINE FORCES WITH CAUSE ORGANIZATIONS Leading edge organizations are enhancing their brand by finding new ways to engage customers and other key stakeholders in their social responsibility efforts.  Moderator: Matthew Harrington, President and CEO, Edelman U.S. How to Combine Forces With Cause Organizations Steve Scranton, Director of Corporate Donor Development, World Vision Use social responsibility to empower the world’s future leaders David Hessekiel, President & Founder, Cause Marketing Forum, Inc.  10:35 - 11:05 PST GLOBAL OPEN DISCUSSION This session is intended to be a brainstorm by attendees.  After a brief overview of the question and a pre-arranged first response, attendees are invited to answer the Big Question via WebEx by phone and chat and via Twitter (hashtag #nmsr09). If you would like to be considered for a free registration to Day 1 of the conference and have a chance to speak your answer in 2-3 minutes, please type your answer in this online survey. BIG QUESTION #1 If you could build the most successful CSR program for your organization, what it would look like? Whom would it reach? What goals would you seek to accomplish? To build support for your program,  name three ways you would engage senior leadership in championing its advocacy and support by 2010. Facilitator: Dr. Linda Gornitsky, President and Founder, LBG Associates First Response: Lea Chambers, Global Marketing Leader and Board Member, The Golder Trust for Orphans, Golder Associates Second Response: Elaine Cohen, Co-Founder-Manager, Beyond Business Ltd. and the CSR Reporting Blog 11:05 - 11:45 PST CLOSING KEYNOTE WHAT MATTERS MOST: BEING AN INSPIRED PROTAGONIST FOR A NEW MODEL OF RESPONSIBLE BUSINESS One of the pioneers in the social responsibility movement talks frankly out the real-world struggle all organizations are facing when trying to embrace a model of deeper business purpose. Jeffrey Hollender, Co-founder, Executive Chairman and Chief Inspired Protagonist, Seventh Generation 11:45-11:50 PST            CLOSING 2-6 PM PST Time Zone Converter Day 2: November 9 Communicating Social Responsibility in the New Age 1:30-2:00 PST REGISTRATION & LOG-IN 2:00-2:05 PST GREETINGS John Gerstner, President, Communitelligence, Inc.  Terry Anderson, Vice President, Corporate Relations, Cisco Systems 2:05: 2:45 PST OPENING KEYNOTE: SAVE THE WORLD & STILL BE HOME FOR DINNER There is no doubt the world is desperate for a better future - one that is not only sustainable, but also abundant enough for all. Instead of demanding that business and government create that future for us, Will Marre says, 'Stop waiting for the world to change and start changing it.' In his new book, 'Save the World & Still Be Home for Dinner', he urges businesses and individuals to take responsibility and ask: 'What can we do? What can I do to transform my job, my business, and my life to help create a sustainable future for all? What difference are we willing to make?'  Will Marre,  business leader, consultant, author, co-founder and former president of the Covey Leadership Center. His new book is Save the World & Still Be Home for Dinner, released Fall 2009.  2:45: 3:35 PST THE RISK OF DOING GOOD: THE CHALLENGES OF COMMUNICATING SOCIAL RESPONSIBILITY When it comes to communicating social responsibility, don't assume engagement equals goodwill. There is a delicate balance between clearly explaining the rationale and benefits of your goodwill efforts, and putting on too much positive spin. Authentic communications are needed to build understanding and support with external stakeholders and employees. Anything less may do more harm than good. There is a risk to relationships and to overall brand reputation, so communicators beware. Moderator: Matt Reid, Global Social Innovation and Public Affairs Practices, Waggener Edstrom Jeff Noel, Vice President of Communications and Public Affairs, Whirlpool Corporation Amy Skoczlas Cole, Director, eBay Green Team 3:35-3:45 PST BREAK 3:45-4:35 PST END OF THE GLOSSY REPORT? THE FUTURE OF SOCIAL RESPONSIBILITY COMMUNICATION AND REPORTING Social Responsibility reporting and outreach needs to become more honest, more entertaining, more engaging and embedded in a broader communications strategy. How some organizations are beginning this journey that includes new media channels. Moderator: Eric Olson, Senior Vice President, Advisory Services, Business for Social Responsibility   Cecily Joseph, Director of Corporate Responsibility, Symantec Corporation  Is it the end of the glossy report? Michele Glaze, Senior Communications and Marketing Strategist, Dell Inc. 4:35-5:05 PST GLOBAL OPEN DISCUSSION This session is intended to be a brainstorm by attendees.  After a brief overview of the question and a pre-arranged first response, attendees are invited to answer the Big Question via WebEx by phone and chat and via Twitter (hashtag #nmsr09). If you would like to be considered for a free registration to Day 1 of the conference and have a chance to speak your answer in 2-3 minutes, please type your answer in this online survey. BIG QUESTION #2  Imagine it’s the year 2014. What changes are impacting your corporate social responsibility department at the global level? National level? Regional level? What steps will your organization need to implement to address these changes? How will these changes impact the audiences you serve? Your company’s mission and vision? Your budget? Facilitator: Kathee Rebernak, CEO, Framework:CR  First Response: Sandra Wheatley, Global Community Relations Director, Cisco Systems Second response: Cheryl Kiser, Managing Director, Boston College Center for Corporate Citizenship   5:05 - 5:45 PST CLOSING KEYNOTE: THE BUSINESS CASE FOR SUSTAINABILITY Ray Anderson, Founder and Chairman, Interface, Inc., and author of the new book: Confessions of a Radical Industrialist     5:45-5:50 PST CLOSING SUMMARY: Eric Olson, Senior Vice President, Advisory Services, Business for Social Responsibility  Who Should Attend This conference aims to help attendees better understand the trends, issues and challenges of evolving social responsibility in their organizations.  Based on the Communitelligence slogan that All of Us Are Smarter Than One of Us, the agenda brings together some of the best ideas and thinking from large, mid-size and small businesses, government agencies, universities, and non-profits. This conference is especially designed for: C-level and senior executives from Fortune 1000, mid- and small-sized companies Directors of corporate communications, PR, marketing, community relations, public affairs, finance, HR, social responsibility and sustainability Executive directors, leaders and managers of non-profits, NGOs, churches, educational institutions and philanthropic foundations Leaders of federal, state, county and municipal government departments and agencies Members of the national media including bloggers Register Register The cost to register is $495 for one day, $795 for both, and there are no restrictions on the number of folks who can participate from their organization’s conference room. Discounts are also available for small businesses and nonprofits. (Become a Communitelligence Premier member and attend this conference for 50%. Or become an Advantage member and save 15%.  Details here). Can't attend the live event? Click here to order Nov 5 CD | Nov 9 CD or both. Individuals and organizations can attend the conference from any networked computer via WebEx or in person via Cisco TelePresence (seating limited) at one of these locations: San Jose, Chicago, Boston, NYC, Herndon-VA, Research Triangle-NC, Atlanta and Bangalore, India.  Each half-day conference registration includes: One WebEx site registration for the live webcast Optionally, you may attend at one of the global TelePresence locations (on first-come, first-served basis - very limited seating). All attendees can join the Communitelligence New Models of Social Responsibility social network where you can connect with other attendees and speakers before, during and after the conference. First step, become a Communitelligence member (free) You may also purchase CD recordings of both days, an ideal way to add to your organization's training library. You will receive a receipt & attendee instructions by email after you register (allow up to one day). For all registration questions, email customerservice@communitelligence.com or call 480-816-5550.  Don't just register -- register and be a sponsor! Be recognized as a leader and supporter of New Models of Social Responsibility 2009.  Choose from three value-packed options. Act fast and attend by TelePresence at no extra charge! Experience the ultimate in web conferencing by attending at one of the Cisco TelePresence locations. You’ll have the highest quality audio and video view of all the speakers around the globe.  Conquering Your World Expanded presentation descriptions Volunteer Engagement as a Partnership Strategy - Jonathan Reckford   Habitat for Humanity is in an attractive position to be able to offer partner companies a ready-made opportunity for employees to volunteer, donate and advocate with a cause that is well-known and highly reputable. The presentation will highlight how grassroots volunteer efforts by employees have driven organizations to develop global partnerships with Habitat that go beyond volunteering and into becoming key contributors to our mission. The key, as with any partnership, is to ensure that the benefits are obvious for both parties.  Habitat for Humanity provides for its partners opportunities to be active and positive members of the community—and the world.    What attendees will learn: How Habitat for Humanity is able to offer its partners easy opportunities for employees and opportunities to go from simple volunteering to adding the issue of shelter to your CSR. Facts and myths about Habitat for Humanity. How small groups of volunteers have influenced their companies to develop deeper commitments to Habitat.  Highlighting examples from Cisco and Whirlpool. How engaging employees with Habitat benefits partner organizationsHow the partnerships grow based on continuing benefits to both organizations and a deeper joint understanding of mission and purpose. Use social responsibility to empower the world’s future leaders - Steve Scranton, World Vision Participants will see examples of companies engaging in their core business, in partnership with World Vision, to improve community well-being.  These stories will spur innovative ideas because they represent a wide range of industries, a wide range of interventions, and a wide range of geographic reach.  The call to action – find a strong partner that understands your business needs and your responsibility to address a variety of stakeholders.  Utilizing corporate social responsibility, you empower the world’s future leaders.  Is it the end of the glossy report? - Cecily Joseph, Symantec   Presentation explores how online reporting will become the CSR reporting method of choice and gives some examples of how companies are using online reporting to communicate more effectively. How to Combine Forces With Cause Organizations - Matthew Harrington, Edelman Mutual Social Responsibility and Return on Involvement are shifting the CSR/Cause conversation Companies expected to devote equal attention to society and business needs Brands expected to play greater role in social issues Consumer values shift: economic and values reset (less may really be more) Social purpose is the new social status and can be a key driver in partnering with consumers to energize them around recommending and promoting a company or brand