MISSED THE CONFERENCE - ATTEND THE REPLAY! Our world has changed. Attend this followup to Innovating Employee Engagement and you'll be ready to help lead your organization's internal social media efforts. Download Program Register About Day 1 Day 2 At A Glance Speakers Who Should Attend Pricing Venue Community About this conference This is the year to be dead serious about business efficiency, productivity and value. That's why Communitelligence is combining its two most innovative and engaging conferences into one jam-packed learning event.  Join us in Chicago when INNOVATING EMPLOYEE ENGAGEMENT meets EXECUTING SOCIAL MEDIA. Register today for two stimulating days of learning and sharing on the most essential aspects of employee engagement, HR and social media for internal communications.  This conference brings together practical solutions, valuable insights and peer brainstorming to drive engagement, loyalty and productivity. Don't miss the premier employee engagement social media conference for internal communicators, public relations and HR professionals. Interactive, informal, intimate and intense, the Communitelligence Executing Social Media For Internal Communications Conference is a must-attend event for anyone in need of guidance on the brave new world of using social media for internal communications. Topics range from “internal Facebooks and Youtubes,” to employee blogging, internal wikis, podcasts, mobile intranets and micro-sharing vika Twitter and Yammer. Our world has definitely changed . Whether you work in corporate communications, PR, IT, HR or Legal, you need to understand the new tools of internal communications and engagement. This is the event of the year to get your internal social media act together. Executing Social Media for Internal Communications takes Innovating Employee Engagement to the next level. One trip, two great conferences, tons of ideas to take back to your office. Register today. See last year's conference. Learning topics We've designed Executing Social Media for Internal Communications to present an overview of how some companies are using the new tools to communicate, share knowledge, build relationships and collaborate more powerfully. But it's a brave new social media world behind the firewalls. This is the conference to learn which of the new tools make the most sense for your organization and low-risk ways to introduce them. The include employee morale in a down economy, engaging diverse and far-flung employees across generations, how to blend old and new communication channels, leveraging front-line supervisors, and much more. There will be "economy-driven" topics, but also plenty of sessions that will give you the edge on what's next, and what you need to be doing this year to deliver more value and ROI from your social media - internal communications efforts. Here are some of the critical questions we'll be addressing in this conference: Should your organization build an employee social network? Should you encourage or discourage internal blogs? What is the best use for wikis in your organization? How to get senior management buy-in and legal approval Measuring engagement vital signs Making your intranet a collabnorative space for employees Should your internal communications program include podcasts and online videos? What are the security and privacy pitfalls in the internal social media journey? How to make sure employees will actually use your social media deployments What are must-haves in every employee social media policy? How can we measure the ROI of social media, without spending a fortune If you are struggling with any of the issues above, and need to come up with a game plan for your organization, don't feel alone -- join us! Executing Social Media for Internal Communications 2009 brings together internal communications and social media thought leaders to learn, be challenged, share and brainstorm about the future of their professions. Register today as conference is limited to 125 attendees.  Agenda - June 17, 2009 | EXECUTING SOCIAL MEDIA 7:30-8:30 REGISTRATION SIGN-IN & CONTINENTAL BREAKFAST 8:30-8:45 WELCOME & STAGE SETTING 8:45-9:45 OPENING KEYNOTE 9:45-10:00 BREAK 10:00-11:00  WHERE ANGELS FEAR TO TREAD: BEST PRACTICES FOR OVERCOMING RESISTANCE TO SOCIAL MEDIA TOOLS BEHIND THE FIREWALL 11:00-11:50 CREATING DIGITAL BRAND CHAMPIONS FOR COLLABORATION AND ENGAGEMENT 11:50-12:00 WHAT DO YOU THINK? - INFORMAL DISCUSSION 12:00-1:30 LUNCHEON KEYNOTE: VIRTUALLY WORKING: ENVISIONING THE NEXT VIRTUAL WORKPLACE 1:30-2:30 WHAT'S NEXT? UTILIZING SOCIAL MEDIA TOOLS TO BUILD ENGAGEMENT AND COMMUNITY 2:30-2:45 BREAK 2:45-3:45 RESEARCH ROUNDTABLES 3:45-4:00 ROUNDTABLE CONCLUSIONS & CONFERENCE WRAP-UP   Speakers and Expanded Agenda | EXECUTING SOCIAL MEDIA 7:30-8:30 REGISTRATION SIGN-IN & CONTINENTAL BREAKFAST 8:30 WELCOME & STAGE SETTING Greetings: John Gerstner, President, Communitelligence, Inc.,  Networking Wakeup Kris Taylor, President, K. Taylor & Associates 8:45-9:45 OPENING KEYNOTE: BUSINESS STRATEGY SHOWING THE WAY: CASE STUDIES AND IDEAS FOR USING SOCIAL MEDIA INTERNALLY If you are feeling behind the curve on using social media inside your organization, don't. Most organizations are still working to figure out their strategy. But some are already finding success with social media tools. Hear several case studies about how companies, such as Accenture, Gallup, GE and Telstra are using the tools. Plus, get enlightening ideas for how to push it to the next level, and learn about the tools you need to get there. Most importantly, learn how to make decisions based on your business goals, not just how cool the new widget is. Stacy Wilson, President, Eloquor Consulting, Inc 9:45-10:00 BREAK 10:00-11:00 WHERE ANGELS FEAR TO TREAD: OVERCOMING RESISTANCE TO SOCIAL MEDIA TOOLS BEHIND THE FIREWALL There are a host of reasons why organizations can say no to shiny new social media tools. Employee privacy, information security, cost, manpower required and lack of knowledge about their benefits all work against deployment. This session will give you dozens of ideas on how to proceed without risking a lawsuit and your job. Moderator: Elizabeth Bleser, Managing Director, Incognito Digital           Blair Klein, Director, Corporate Communications, AT&T   Rick Mahn, Social Media Strategist, Land O'Lakes Corporate Center Systems Social Media Strategist Hear Rick's interview on BlogTalkRadio about his job and this presentation 11:00-11:50 CREATING DIGITAL BRAND CHAMPIONS FOR COLLABORATION AND ENGAGEMENT Employees empowered by new media tools such as blogs, micro-sharing channels, and wikis can be a boon to collaboration and knowledge sharing within organizations. They can also be powerful customer relations and marketing ambassadors. This session will show you the range of possibilities, and learnings that will help you understand and manage your employee digital branding efforts. Moderator:Bob Pearson, President of Blog Council; former VP of Communities and Conversations at Dell Computer       Steve Prather, co-founder of I-Rule-Me and former Vice President of Employee Communications, Best Buy Moving From Download to Dialogue   James Brooks, Online video and podcasting, Cisco Systems From Upload to Understanding 11:50-12:00 WHAT DO YOU THINK? - INFORMAL MORNING WRAP-UP 12:00-1:30 LUNCHEON KEYNOTE:   EMPLOYEE ENGAGEMENT IN THE FACEBOOK ERA Entrepreneur and author Clara Shih will talk about her new bestselling book, The Facebook Era, about using Facebook and Twitter for business and specifically, what it means for employee engagement. Shih is the creator of Faceconnector, the first business application on Facebook, and frequently invited speaker at global social media conferences including Web 2.0 Expo, Social Ad Summit, Toronto TechWeek, and Graphing Social Patterns. Clara Shih, Creator of Faceconnector, and author of The Facebook Era   Sharing Your Life Via Social Media: Clara's One-Minute Tip Listen to the entire CommunitelligenceAIR interview on BlogTalkRadio 1:30-2:30 FUTURE PANEL: WHAT'S NEXT? UTILIZING SOCIAL MEDIA TOOLS TO BUILD ENGAGEMENT AND COMMUNITY The new social media tools that are having such an impact on the communication and entertainment landscape are making their way inside many organizations, bringing with them opportunities for enhanced communication and collaboration. Here are case studies from three organizations that are using the new tools successfully. Moderator: Jeffrey Conover, Director of Business Development, PollStream       Deirdré Straughan, Videoblogger & Community Builder, DASH, Sun Microsystems Making and Managing Employee Videos Brian Snyder, Senior Manager, Interactive Communications & Knowledge Management, Whirlpool Corporation Enterprise 2.0 Tools For Internal Communications 2:30-2:45 BREAK   2:45-3:45 RESEARCH ROUNDTABLES This is the "unconference" part of the program. Built on the Communitelligence slogan, "All of Us Are Smarter Than One of Us," in this session, experts will lead discussions intended to surface real-world issues and solutions that can help attendees solidify learnings from the day's presentations, and formulate strategies for their organizations and departments.   1: Making Your Case Q: What are the best ways to measure the ROI of your internal social media program? 2: Employee Legal Issues Around Social Media Q: Employees are getting fired for their activity on social media.  What are the legal potholes? Led by: Bart Lazar, Partner, Seyfarth Shaw LLP   3: Employee Social Media Empowerment? Q: How can companies empower their employees to use social media to help the bottom-line?           Led by: Deirdré Straughan, Videoblogger & Community Builder, DASH, Sun Microsystems   4: CEO Blogs Q: Should you encourage your CEO to blog? If so, what is your role?   3:45-4:00 ROUNDTABLE CONCLUSIONS & CONFERENCE WRAP-UP Who Should Attend This practical, information-packed learning opportunity is designed for internal communications, public relations, HR and IT managers ready to learn, share and brainstorm a new mindset about social media for employee communications and engagement. The agenda is intended to take the strategies of INNOVATING EMPLOYEE ENGAGEMENT and take them to the next level using Web 2.0 social medika tools. The program is balanced to represent diversity in size (large, mid-sized and small) and type of organizations (for profit, non-profit, governmental, etc.). Some of the titles and companies represented at past EXECUTING SOCIAL MEDIA events include: Director, Interactive Marketing Social Media Product Manager Lead Consultant, Internal Communications Manager, PR Chief, New Media Operations VP, Marketing and Communication Interactive Marketing Manager Director, Corporate Communications Director, CRM and Soc. Media Strategies Manager, New Media Media Relations Manager Dir., Corporate Communications Manager of CommunicationsHR Manager Communication Specialist Vice President, Human Resources, OD Manager Human Resources Director Senior Vice President Communications Consultant Vice President Strategy & Operations Manager Dir., Corporate Communications American Cancer Society AT&T Cisco Defense Department Embarq The Home Depot H&R Block IBM Metzger Associates Neighborhood America Sabre Holdings Sun Microsystems UPS Emory Healthcare   Pricing  Unbeatable, economy-sensitive pricing for the two full days: Last year: $1,300 ... this year just $1,000          Includes: Two full conference days including 4 keynotes, 11 case studies, 8 roundtables and 20-plus expert speakers, plus continental breakfasts, lunches and refreshment breaks, networking and dinearounds! Additional Special Discounts (travel reimbursement offer still applies): Group discount for 3 or more $900 each for both days (use promo code chi09200). Non-profit, Govt., Academic, Small Business: $800 for both days (use promo code chi09300).  Non-profit group discount for 3 or more $700 each (use promo code chi09100).  For more information, contact customerservice@communitelligence.com or call 480-816-5550. If you or unemployed or lost your job recently and would like to attend, contact us or call 480-816-5550. More about our 2009 economy-sensitive pricing. Register Venue Seyfarth Shaw LLP 131 South Dearborn Street Suite 2400 Chicago , IL 60603-5577  Map FROM O’Hare International Airport Take the CTA Blue Line train from O'Hare to Dearborn St. exit.  The Blue Line runs 24 hours a day between O'Hare and downtown Chicago. Trains generally arrive every 8 minutes from 5 am to 11 pm Monday through Friday, and every 10 minutes from 5 am to 11 pm on weekends. The current one-way fare is $2.00, and the ride takes 45 minutes. More information : Take train from O'Hare and exit on Washington Street Station.  Cost minimal.  Station is about a block from Seyfarth Shaw building and Palmer House Hotel. Head south from Bessie Coleman Dr. Bear right onto I-190 E to Chicago. Take the I-290 W exit 51H-I to West Suburbs/Chicago Loop. Take the Congress Pkwy exit 51I to Chicago Loop. Merge into I-290 E. Continue on W Congress Pkwy. Turn left at S. Dearborn St. and arrive at 131. S Dearborn St. FROM Chicago Midway Airport Head south from S Cicero Ave. Mark a U-turn at S. Cicero Ave. Turn right into the I-55 N entry ramp. Take the I-90 W/I-94 W exit 292A to Wisconsin. Take the I-290 W exit 51H to West Suburbs/Congress Pkwy/Chicago Loop. Merge into I-290E. Continue on W Congress Pkwy. Turn left at S. Dearborn St and arrive at 131 S Dearborn St. Hotels The Palmer House® Hilton 17 East Monroe Street, Chicago, Illinois, United States 60603 Tel: 1-312-726-7500   Fax: 1-312-917-1707 Depending on hotel capacity, ask for Seyfarth Shaw rate and receive 18% off best available rate Hotel Burnham, a Kimpton Hotel 1 West Washington, Chicago IL 60602 Reservations: 877.294.9712 Phone: 312.782.1111 Fax: 312.782.0899 Depending on hotel capacity, ask for Seyfarth Shaw rate and receive 15% off best available rate Hampton Majestic Chicago Downtown Hotel 22 W. Monroe Chicago, IL 60603 Phone: 312-332-5052 W Chicago - City Center, Starwood Hotel property 72 West Adams Street Chicago, IL 60603 Phone: 312-332-1200 About Communitelligence Communitelligence.com is a knowledge-sharing portal aimed at improving organizational and interpersonal communication. The site aggregates knowledge, topic experts, resources and learning events for communication, PR, marketing and HR executives. At the center of Communitelligence are expert-led communities on key corporate communication topics including employee engagement, public and media relations, communication skills, technology/social media and leadership. The Communitelligence Learning Academy offers conferences, workshops, How-to Teleseminars and CDs on key business communication issues and trends.   Register  Expanded session descriptions: Moving From Download to Dialogue - Steve Prather How to engage employees and ultimately fuel innovation by: Giving employees places to talk Listening, everywhere Helpiing leaders talk like human beings Making and Managing Employee Videos - Deirdré Straughan Behind the scenes of Sun's SLX media hosting site, slx.sun.com, which shows internal and external video. Enterprise 2.0 Tools For Internal Communications - Brian Snyder Brian will talk about “enterprise 2.0” tools for internal communications, collaboration and knowledge sharing. Going beyond typical corporate communication blogs and engineering wikis, Snyder recently enabled next-generation field research using mobile blogging and photo sharing as well as targeted communications delivered to where leaders are – not on a computer, but on Blackberry, the executive’s constant companion. Social Media Strategist - Rick Mahn At Land O’Lakes, we’re actively exploring the benefits of social media and collaboration for the organization.  Our many different businesses have similar but different needs and demographics. The real challenge in an established organization with an 80 year old brand is simply change.  It simply takes awhile for the generational and cultural changes in society to filter into the corporate social environment. From Upload to Understanding - James Brooks This presentation will share a number of different examples of how social media can be leveraged to drive communication, collaboration and employee engagement. Examples of leverage social media (including telepresence) for communications, collaboration & engagement Use of social media to understand employee needs and interests