Purchase the replay!  Don't miss this annual thought leader's summit designed for corporate communicators to rethink their jobs and the future of the profession. Program | News Release Purchase Replay About Sept 30 Bootcamp Oct 1 Agenda Speakers Who Should Attend Pricing Venue Community About this conference In its second year, RETHINKING CORPORATE COMMUNICATIONS is an interactive and intimate conference for corporate, government and non-profit communicators. Learn from the most perceptive thought leaders the skills and best practices essential for business success this year. You get the big picture trends and issues from stirring keynotes by leading-edge experts. And you get real-world practical advice through a pre-conference bootcamp, best-practices panels and case studies by some of the most knowledgeable and experienced experts and practitioners. In addition, you get serendipitous insights and advice during the four expert-led Research Roundtables. And did we mention the fun and networking? Learning topics This year there are "economy-driven" topics, but we have also built in plenty of sessions that will give you the edge on what's next, and what you need to be doing this year to  deliver more value and ROI. Here are some of the critical questions we'll be addressing in this conference: In this tough economy, what are the best strategies and techniques to measure and prove the value of corporate communications? When so many employees are feeling afraid and distrustful of their employers, how can communicators help keep them engaged and productive?  What should corporate communicators be doing to prepare and manage through continuous change and crisis? What lessons can be gleaned from the masterful blend of new and traditional communication channels and grassroots community organizing the new President used to win election?  What about the explosive rise of social media? What about it must corporate communicators understand to survive in their careers and as a profession?  What, exactly, does organizational “transparency” mean, and what should communicators be doing to help their employers and clients “get it.”  In this new media world, what new roles should communicators be playing and how should their department be reorganized?  What are the keys to shift from "marketing to" to "marketing with”? If you are struggling with any of the issues above, and need to come up with a game plan for your bosses and clients, don't feel alone -- join us! Rethinking Corporate Communications brings together corporate communications, marketing and PR thought leaders to learn, be challenged, share and brainstorm about the future of business communications and our profession. Register today.. Agenda Day 1- September 30 2:30-5:30 CHIEF COMMUNICATION OFFICER (CCO) BOOTCAMP Are you CCO material? What are the skills you need and how best to get them? What are the keys to raising your actual and perceived performance, credibility and confidence?  (Bootcamp included with conference fee). Carol Preston, Senior Consultant, CommCore Consulting Group Learning Topics: Defining the communications skills needed to get to the next level Story Telling and Sticky Messages for any presentation, email or campaign Nail the C Suite presentation technique: Talking Emails Mind Mapping for creativity, planning and the 10 minute presentation Q&A Credibility – controlling your communications 6:00 NETWORKING MEET-UP AND EVENING DINE-AROUNDS Agenda Day 2 - October 1 7:30-8:30 REGISTRATION SIGN-IN & CONTINENTAL BREAKFAST 8:30-8:40 WELCOME & STAGE SETTING 8:40-9:45 HOW THE WORLD HAS CHANGED - HOW CORPORATE COMMUNICATORS MUST CHANGE 9:45-10:00 BREAK 10:00-11:00 MANAGING THE STORMS: CRITICAL SKILLS AND STRATEGIES WHEN THE GOING GETS TOUGH 11:00-11:50 BEING BOTTOMLINE: NEW THINKING ABOUT COMMUNICATION MEASUREMENT AND MAKING YOUR BUSINESS CASE 11:50-12:00 WHAT DO YOU THINK? - MORNING RECAP 12:00-1:30 LUNCHEON KEYNOTE: A DAZZLING ELECTION TO A PAINFUL ECONOMY: REFRAMING ROLES FOR BUSINESS COMMUNICATORS 1:30-2:30 CASE STUDIES: IMPACT ON A SHOESTRING: USING NEW MEDIA TOOLS AND CREATIVITY TO KEEP EMPLOYEES ENGAGED AND CUSTOMERS LOYAL 2:30-2:45 BREAK 2:45-3:45 RESEARCH ROUNDTABLES   1: Transparency and “The Authentic Enterprise” 2: New Roles and Processes For Corporate Communicators 3. Social Media Resistance 4: Reframing Media Strategies 3:45-4:00 ROUNDTABLE CONCLUSIONS & CONFERENCE WRAP-UP Speakers and Expanded Agenda 7:30-8:30 REGISTRATION SIGN-IN & CONTINENTAL BREAKFAST 8:30 WELCOME & GREETINGS John Gerstner, President, Communitelligence, Inc.   Debbi Jarvis, Vice President, Communications, Pepco Holdings, Inc.   8:45-9:45 HOW THE WORLD HAS CHANGED - HOW CORPORATE COMMUNICATORS MUST CHANGE This session is intended to surface the critical skills and mindsets that corporate communicators must possess to succeed in 2009 and beyond. Each panelist will present their view of the current communications landscape, the skills they see as most important, and advice that you and your team can apply this year. Moderator: Jeff Porro, PH.D., Principal, Porro Associates Listen to Jeff Porro's interview on CommunitelligenceAIR on blogtalkradio Traditional Skills Still Apply     Rohit Bhargarva, founding member of the 360 Digital Influence group at Ogilvy Public Relations Worldwide and author, Personality Not Included: Why Companies Lose Their Authenticity  Setting the Framework for the New Media Debbi Jarvis, Vice President, Communications, Pepco Holdings, Inc. Pepco New Media Case Study 9:45-10:00 BREAK 10:00-11:00 MANAGING THE STORMS: CRITICAL SKILLS AND STRATEGIES WHEN THE GOING GETS TOUGH Communicators invariably go through firestorms in their careers. Sometimes, it's just a matter of being at the wrong place at the most difficult time for an organization. This session gives an insight into the skills and mindset required to do what needs to be done, in the most difficult circumstances. Moderator: Robert Holland, President, Holland Communication Solutions       Roger Conner, Senior Director of Communications, Catholic Charities (former VP of Communications for Marriott International) Catastrophic Communications--The Bombing of the Islamabad Marriott   Jack Holt, Chief of New Media Operations, Department of Defense,  Fighting the Iraq PR War 11:00-11:50 BEING BOTTOMLINE: NEW THINKING ABOUT COMMUNICATION MEASUREMENT AND MAKING YOUR BUSINESS CASE With the backdrop reality that some of the most effective results of a communication program cannot be measured, this session attempts to give an overview of what all communicators should know and be doing about measurement in 2009, and how to make your business case in the most powerful way. Moderator: Mark Weiner, CEO, PRIME Research and author of Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication. (One book will be given away, and Mark will do a book signing at the event) Demonstrating Your Value 2009   Shonali Burke, Principal, Shonali Burke Consulting Shooing the Measurement Bogeyman Away   Mark Phillips, Vice President of Communications, USO Linking Communication and Organizational Performance 11:50-12:00 MORNING TAKEAWAYS Moderator: Jeff Porro, PH.D., Principal, Porro Associates   12:00-1:30 LUNCHEON KEYNOTE:  David Henderson, is a veteran communications strategist, author, online publisher, and Emmy Award winning former on-air CBS Network News correspondent.  His new book (September 2009) is Making News in the Digital Era, following “The Media Savvy Leader: Visibility, Influence and Results in a Competitive World.” Communications in the Digital Era: Who's Leading, Who's Following 1:30-2:30 CASE STUDIES: IMPACT ON A SHOESTRING: USING NEW TOOLS AND CREATIVITY TO KEEP EMPLOYEES ENGAGED AND CUSTOMERS LOYAL Tough economic times are causing corporate communication, marketing and PR professionals to come up with some amazingly effective and low-cost ways to catch the eyes and ears of stakeholders. Here are some inspiring examples of doing more with very little.   Moderator: Ned Lundquist, Senior Science Advisor for Alion Science and Technology and Founder, Job of The Week     Debbie Weil, consultant and author of The Corporate Blogging Book (One book will be given away, and Debbie will do a book signing at the event)   John Taylor, Public Affairs, Sprint Nextel Corp. 2:30-2:45 BREAK    2:45-3:45 RESEARCH ROUNDTABLES This is the "unconference" part of the program. Built on the Communitelligence slogan, "All of Us Are Smarter Than One of Us," in this session, experts will lead discussions intended to surface real-world issues and solutions that can help attendees solidify learnings from the day's presentations, and formulate strategies for their organizations and departments. 1: Transparency and “The Authentic Enterprise” Leader: Donna Uchida, Communications Counsel, Gagen MacDonald 2: New Roles and Processes For Corporate Communicators, Leader: Steve Lunceford, Director of Strategic Communications, Public Sector, Deloitte 3. Overcoming Social Media Resistance Leader: Steve Radick,  Associate, Booz Allen Hamilton 4: Re-framing Media Strategies Leader: Greg Caires, Vice President of Media Relations, Cobham 3:45-4:00 ROUNDTABLE CONCLUSIONS & CONFERENCE WRAP-UP Who Should Attend Senior managers of corporate communications, PR & marketing ready to learn, share and brainstorm a new mindset about communications and our profession. Limited to 125. Register to reserve your spot now. Some of the titles and companies represented at last year's conference: Vice President, Internal Communications Vice President, Corporate Communications VP, Global Marketing and Communications Sr. Account Executive Associate Director Senior Vice President, Global Analysis Services National Accounts Consultant Sr. Director, Internal Communications Founder and CEO Group Head, Corporate Communications VP Communications Vice President, Stakeholder Communications Vice President, Leadership & Colleague Sr. Dir. External Relations Account Services Manager Global Intranet & Portal Practice Leader Sr. Director, Editorial Services AstraZeneca Avaya Blue Cross Cision Edelman Endo Pharmaceuticals Gagen MacDonald GreenOrder IBM Jack Morton Worldwide MasterCard Novartis Pepsico Pfizer Pricing  (includes September 30 Bootcamp) Corporate   $900   Non-profit, Govt., Academic, Small Business $650 If you or unemployed or lost your job recently and would like to attend, contact us or call 480-816-5550. More about our 2009 economy-sensitive pricing. Attend and take advantage of JetBlue Airfare Special: Enjoy unlimited travel with our All-You-Can-Jet Pass! For just $599* you can take JetBlue anywhere you like, as often as you like, from September 8 to October 8, 2009. More Details. Register Venue   Pepco Headquarters 701 Ninth St., NW (between G St. and G Place NW) Washington, D.C.  20001 Hotels: Click on Map and then Search Nearby (Hotels)  and you will see the hotels near the venue. The Conference Hotel is the: Renaissance Hotels & Resorts: Renaissance Washington DC Hotel - Downtown DC‎ - more info » 999 9th St NW, Washington, DC‎ - (202) 898-9000‎ Ask for the Pepco rate ($179/night plus tax). About Communitelligence Communitelligence.com is a knowledge-sharing portal aimed at improving organizational and interpersonal communication. The site aggregates knowledge, topic experts, resources and learning events for communication, PR, marketing and HR executives. At the center of Communitelligence are expert-led communities on key corporate communication topics including employee engagement, public and media relations, communication skills, technology/social media and leadership. The Communitelligence Learning Academy offers conferences, workshops, How-to Teleseminars and CDs on key business communication issues and trends.   Register Note: Attendees understand that the agenda may change due to unseen circumstances beyond the control of speakers and Communitelligence. Please check back frequently. Session Descriptions: THE PR PRO CIRCA 2009 - John Bell A "look back" on the skills and attributes of the next generation of public relations professional. How has social media and Web 2.0 changed what it means to engage with 'publics?" When 'media' explodes into 150 million blogs and niche communities, how can a media relations expert adapt?  Will the communications and marketing silos be joined? Join us for a look at the 13 essential skills of the PR professional of tomorrow (literally tomorrow, not next year)   Demonstrating Your Value in 2009 - Mark Weiner Brief Description: One of the most pressing challenges for today's corporate communications is how best to quantifiably demonstrate and generate value and a positive return on investment. Using many case-study examples to illustrate his points, Mark Weiner provides a simple roadmap to extraordinary results. What Attendees Will Learn: Intended for those in large organizations and small, this session provides a structure for defining "value" and "ROI;" for uncovering the often hidden value system which drives value and ROI thinking from organization-to-organization and for implementing a proven process to build consensus, deliver value and improve performance over time, versus objectives and against best practice. Shooing the Measurement Bogeyman Away - Shonali Burke In a world where dollars and cents (or perhaps Euros) are more important than ever, measuring the effectiveness of our communications outreach is the only way to underscore the importance of communications as a critical organizational function. While the concept of measurement has long been a pillar of the classic communications plan, it is only fairly recently that we have started to set standards for PR and communications measurement that pass muster when compared to other business metrics—standards that are slowly becoming acknowledged and implemented industry-wide. Shonali Burke, ABC, will show practical ways to bridge the measurement gap most PR professionals face, shooing the “measurement bogeyman” away. Learn how to tie your communications efforts to measurable objectives that, in turn, support your organizational objectives—and will demonstrate your value to your organization. What attendees will learn: Why starting with the end in sight is important How to apply measurement best practices even on a budget Demonstrating the value of communications to the organization Linking Communication and Organizational Performance - Mark R. Phillips Professional communicators know they should be demonstrating their value to the C-suite, but many get stuck on how to get started.  Mark Phillips outlines how the USO team laid out and built upon a communication measurement framework to demonstrate ROI in ways the CEO, CFO and board members would understand and appreciate.  What Attendees Will Learn:   the various layers of communication measurement how to identify the most important communication metrics for your organization how to demonstrate ROI by linking these communication assessments to the organization's overall key performance indicators.