Home Agenda Speakers Venue About Register The format: Dynamic. Informal. Intense. "Today, it's not about what you say; it's about what you do."  That statement bubbled up at the 2008 Communitelligence Innovating Employee Engagement conference in Chicago. To me, that simple statement encapsulates the huge challenge – and opportunity -- communication, marketing and PR professionals face today.   As the new social media tools force all organizations to be  "transparent" and "authentic," communicators must morph into something well beyond the word and skill-set of traditional communications.  We must become strong and steady voices that lead our organizations to not only say the right things, but do the right things, so that "spin" truly becomes a word never associated with our profession.  Rethinking Communications brings together corporate communications, marketing and PR thought leaders to learn, be challenged, share and brainstorm about the future of business communications and our profession.  The conference is designed to give attendees an in-depth understanding of the new communication landscape, and brainstorm possible pathways to success for their teams, departments, organizations and careers. Bottom line: Professional communicators, marketers and public relations practitioners are no longer in control of the message.  This is big. Who's invited:  Senior managers of corporate communications, PR & marketing ready to learn, share and brainstorm a new mindset about communications and our profession. Limited to 50. Register now! Please complete this 2-minute online Senior Managers Survey to rank key senior management issues, gage sentiment and help set the agenda for this conference. Rethinking Communications will arm you with the knowledge, strategies and a network that can help you rise to the challenges the new media brings.  Hope to see you in New York, John Gerstner President, Communitelligence, Inc. "When everyone has a blog, a MySpace page or Facebook entry, everyone is a publisher. When everyone has a cell phone with a camera in it, everyone is a paparazzo. When everyone can upload video on YouTube, everyone is a filmmaker. When everyone is a publisher, paparazzo or filmmaker, everyone else is a public figure. We’re all public figures now. The blogosphere has made the global discussion so much richer – and each of us so much more transparent." NY Times columnist, Thom Friedman  Hosted at Pfizer Conference Center, New York City | News Release Sept. 17: Opening reception 5-6:30 followed by Dine-arounds. Sept. 18: Summit 8-5 PM. Research Roundtable Topics  Transparency and “The Authentic Enterprise.”   Organizational Trust   Measurement, ROI and Stating Our Case   Negative “Blog Swarms” and Crisis Planning  New Media Marketing and PR Tools  New Communication and Management Skills  (final topics to be decided by Senior Managers' Survey) "Message mapping, powerful PR writing, crisis management, telling stories, building trust, creating long-term relationships—these will always be core communications skills, and we have to know them. But the context in which we use these skills is being dramatically turned upside down."  Jim Sinkinson  "The single most interesting and potentially useful conference I have attended in the past decade."  Dan Riedinger, Edison Electric Institute, about PR Online Convergence, Los Angeles, May 16-18, 2007 "The best conference I have been to yet!  I’m sending my team to the conference in Atlanta for sure!” Robyn Eckard, Director of Public Relations, Kelley Blue Book, about Executing Social Media, Los Angeles 08 "Great Content. I'm armed with valuable ammunition to help me make my case for a social media presence."  Attendee about Executing Social Media, Atlanta, October 15-16, 2007 Click to watch videos from past Communitelligence Conferences. Have an idea for a topic you'd like to see included? Would you like to present or be a sponsor at the conference? Please contact us.