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The fourth report in Watson Wyatt's Communication ROI Study series is available. Bottom line: companies with highly effective internal communication programs are better positioned to keep employees engaged and retain top performers.
Of the organizations considered to have highly effective internal communications:
- 61% report that their managers are effective at dealing openly with resistance to change
- 64% say their managers are effective at addressing the needs and concerns of their current employees
- 62% have a clearly defined employee value proposition
- 50% align their employee value proposition with their external brand
- 73% say their managers are effective at supporting the executive management vision through their actions
- 53% are including more communication outcome metrics in their strategies
The report also identified three best practices of companies with highly effective communication. Are you doing the following at your company?
1. Communicate how employees will be affected as the business changes.
2. Trust and train leaders to talk about change.
3. Follow up with measurements and metrics.
"As the economy continues to shift, keeping employees up-to-date on how the company is responding, and how they are affected, will help insure against their becoming demoralized and disconnected. Effective communication helps engage employees, and that has positive implications for productivity and the bottom line," says Kathryn Yates, global leader of communication consulting at Watson Wyatt.
To view the 2009/2010 Communication ROI Study, visit: http://www.watsonwyatt.com/commroi/
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