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Communitelligence Egg Blog - John Gerstner
Incubating ideas, updates, ramblings and observations from behind the scenes of Communitelligence.com.
 
Communiphobia #5: That transparency thingy
Posted Mon, Aug 30, 2010
The push for transparency is going to create more reasons for senior executives to want to kill their messengers? (And that would be us).
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Communiphobia #4: Playing defense instead of offense
Posted Thu, Aug 19, 2010
Unfair food fight: It's too easy for masses of customers to scream their dissatisfaction in 140 character tirades
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Communiphobia #3: Getting sucked into the social media quicksand
Posted Wed, Jul 21, 2010
What starts on the Web eventually worms its way inside organizations.
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Communiphobia #2: Everyone's a communicator
Posted Thu, Jul 15, 2010


Second in my top five Communiphobias, the trends and issues that are keeping communicators awake at night in 2010. What's yours?
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Communiphobia #1: Drowning in the River of Information
Posted Mon, Jul 12, 2010
Search the web and you'll find tons of articles on what keeps CEOs, CIOs, CFOs, Top Executives and Entrepreneurs awake at night, but zilch on communicators. Welcome to Communiphobia #1.
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What's Your Career Success Worth? Announcing the new ASK Peer Learning Network
Posted Fri, Jul 02, 2010


I recently realized I've now been on this journey named Communitelligence for seven years. That's probably long enough to know better, right?
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Communitelligence.com: Diary of a Website Redesign #1
Posted Tue, Jan 19, 2010


Have you been through a website or rebranding project? It would be great to learn the process you used, and any suggestions you would have for us. How would you redesign Communitelligence?
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How's Your Reputation? Attend REPUTATION 2010, Scottsdale, Feb 24-25
Posted Thu, Jan 07, 2010
Today, every organization's reputation is amazingly fragile - fine today and trashed tomorrow. This conference is designed for communication pros charged with helping build and protect their organizations reputation (i.e. all of us).
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Letter to Communitelligence Members and Friends
Posted Mon, Jan 04, 2010
Wow, hard to believe but Communitelligence is entering its 8th year as a knowledge-sharing portal for communication, marketing and PR professionals.
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Amazon Buys Zappos; Jeff Bezos Does The Employee Video - effective?
Posted Thu, Jul 23, 2009
Do you think this works as a "welcome to your new boss" employee video?
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Using ScheduleOnce’s Google Calendar Firefox Add-on
Posted Sun, Jul 12, 2009
I'm going to propose this tool for our Communitelligence team. We spend way too much time going back and forth on setting up meetings.
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Introducing Communitelligence CLASSROOMS -- A Marriage of Online Learning and Social Networking
Posted Tue, Jun 23, 2009


Communitelligence announces CLASSROOMS, a new professional training option that marries online learning and social networking
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Visions From Aspen: The World is Your Communications Department
Posted Fri, May 01, 2009


Today, it's about unleashing wikinomics in your organization: Anthony Williams's Keynote at CCM's 2009 Annual Conference.
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Oldie But Goodie: The Page Principles
Posted Thu, Apr 30, 2009
Maril MacDonald ended her presentation to the 2009 CCM (Council of Communication Management) with these principles developed by the Arthur Page Society 25 years ago.
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CommunitelligenceAIR debuts on BlogTalkRadio
Posted Thu, Apr 09, 2009


We started talking about doing a Communitelligence podcast at least a year ago, but procrastination is the mother of inaction. Welcome to CommunitelligenceAIR.
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Enter the E2E Communication Awards Program. Or Else.
Posted Tue, Mar 31, 2009
When it comes to entering communication awards programs, I've been there, done that. So what makes E2E so great?
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How Online is Different From Real World - And Why It Matters To Businesses
Posted Sat, Mar 28, 2009
12 work-relevant characteristics of online life.
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Communication During The Downturn -- What Are You Seeing?
Posted Tue, Mar 24, 2009
The most interesting thing I'm seeing companies do in this downturn is to humbly recognize that all the bad news is getting communicated one way or another, often from the employees affected.
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URGENT READ: Communitelligence Announces Economy-Sensitive Pricing For All 2009 Conferences
Posted Wed, Feb 04, 2009


Sensitive to the new economic realities, Communitelligence is announcing new pricing options to help make our 2009 Communitelligence conferences more affordable and flexible to attend.
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Need Help? Announcing CommPRHelp on Twitter
Posted Thu, Dec 04, 2008


Communitelligence launched CommPRHelp on Twitter yesterday, playing to our slogan: All of us are smarter than one of us.
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27 Free and Neat Online Collaboration Tools
Posted Mon, Dec 01, 2008
Here's a great list of free tools that will help you and your teammates do nearly all the things you need to do to work together from different locations.
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TWITTER FOR BUSINESS? What You Need to Know to Excel in the New World of Microsharing
Posted Sat, Nov 29, 2008
As Twitter takes off as a branding tool there is an overriding sense of uncertainty. What does it do? What can we use it for? How do we reach our audience here? How is this different? How can we measure success? How do we govern it? What works?
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Welcoming New Community Leader: Marie Raperto
Posted Sat, Nov 22, 2008


Communitelligence is delighted to welcome Marie Raperto as a new Careers Community Leader. Raperto is President/Owner of Cantor Executive Search Solutions, Inc.
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Take the Communitelligence 2009 Learning Academy Calendar Survey - And Win A Webinar
Posted Wed, Oct 08, 2008
We are in the midst of planning our 2009 Communitelligence Learning Academy calendar of conferences, workshops and webinars. Please help us program learning events that will be most valuable to you and your team.
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NO MORE LIPSTICK: PRSA Formally Challenges McCain and Obama Campaigns
Posted Fri, Sep 12, 2008
PRSA has submitted formal challenges to the McCain and Obama campaigns to commit to the highest standards of ethical practice in every facet of their campaign communications. Should communication organizations have a dog in this fight?
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Five Best Principles of Social Media Relations - Web Conference September 10
Posted Wed, Aug 27, 2008


We've all been so focused on best practices, it's nice to find someone who has a better idea: Best Principles.
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Read My Lips: A Glance at Carol Kinsey Goman's Nonverbal Advantage Book
Posted Wed, Aug 13, 2008


I'm glad Carol Kinsey Goman wrote this book. It plays right into the mission of Communitelligence ... to help improve organizational and interpersonal communication.
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We All Live In Glass Houses: Q&A with Dr. Leslie Gaines-Ross
Posted Thu, Jun 26, 2008


Dr. Leslie Gaines-Ross is leading a Communitelligence webinar July 9 titled: GLASS HOUSES: HOW TO SAFEGUARD AND RESTORE YOUR CORPORATE REPUTATION IN A ROCK-THROWING WORLD. Here she answers three questions that should be on the minds of PR pros.
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Transforming The Total Workplace Experience: Preview of Thursday's Intranet Insider World Tour IBM
Posted Mon, Jun 09, 2008


I just previewed the slides Liam Cleaver of IBM is presenting at the upcoming Intranet Insider World Tour Webinar: IBM's w3 - Transforming The Total Workplace Experience. This promises to be a very interesting tour.
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Photobservation: Toronto, April, 2008
Posted Sat, Jun 07, 2008


Photobservation: Toronto, April, 2008
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Photobservation2: Toronto, April, 2008
Posted Sat, Jun 07, 2008


Photobservation2: Toronto, April, 2008
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HOW TO TURN STAKEHOLDERS INTO BRAND CHAMPIONS - today!
Posted Thu, Jun 05, 2008
I'm delighted that Kim Ruvolo, Brand Manager with JetBlue Airways is on Brand Champions webinar at 2PM E. today w Bob Pearson, Dell Computers & Jim Gregory, Corebrand.
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Communitelligence on Kyte
Posted Thu, Jun 05, 2008


Well, Robert Scoble has pogoed his career -- from Microsoft to Fast Company-- by producing pretty amateurish online videos. So, why can't Communitelligence throw up a few and see what happens.
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Social Media Resistance Study launched by Communitelligence and USC
Posted Mon, May 05, 2008
Communitelligence, in partnership with the USC Institute for Communication Technology Management (CTM), is conducting the first ongoing research on corporate resistance to the new social media technologies such as blogs, podcasts, social networks.
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Next Communitelligence How-To Teleseminar: HOW TO TURN STAKEHOLDERS INTO BRAND CHAMPIONS
Posted Wed, Apr 23, 2008
James Gregory, CEO of CoreBrand and author, The Best of Branding, will present a Communitelligence Webinar, HOW TO TURN STAKEHOLDERS INTO BRAND CHAMPIONS, May 14 with Bob Pearson, VP Communities & Conversations at Dell.
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IBM's Beehive Part of Next Intranet Insider World Tour
Posted Wed, Apr 16, 2008
Liam Cleaver, Program Director, Collaborative Innovation, IBM, is set to give another fascinating and insightful behind-the-scenes look at IBM's w3 intranet, certainly one of the world's best.
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Communitelligence Upgrade -- More and Less
Posted Thu, Apr 10, 2008


My blog posts have been few and far between, for a bunch of reasons. In the last several months we've been planning five conferences, a dozen web seminars, a few workshops, and ... oh, yeah, putting Communitelligence.com through a major code and design upgrade.
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fi yuo cna raed tihs, yuo hvae a sgtrane mnid too
Posted Thu, Apr 03, 2008
Amazing how the human mind can decipher words, even if all the letters are messed up (except the first and last). Read this and sleep easier about all your sloppy typos. Not.
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Next Web Conference: BEYOND BUZZ: How to Deliver Meaningful Business Results Through Public Relation
Posted Thu, Feb 07, 2008
Don't miss this month's How-To Teleseminar from the Communitelligence Learning Academy: BEYOND BUZZ: How to Deliver Meaningful Business Results Through Public Relations. The instructor is Mark Weiner, author of the recent book: Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication. The seminar begins at 2PM Eastern, February 27, 2008.
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Warning Against Sloppy PR Pitches
Posted Fri, Jan 11, 2008
Chris Anderson, editor in chief of Wired magazine, has had enough of PR professionals who slam his inbox with irrelevant pitches. He warns in a post at The Long Tail blog, that he will begin publishing the offending pro's email addresses with a note that they will be blocked irrevocably. Not only would it be embarrasing to be found on this list, it also raises the likelihood that offenders will be harvested by the real spammers.
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Corporate Blogging From Idea to Launch -- followup Q&A
Posted Tue, Aug 21, 2007


The Communitelligence Learning Academy teleseminar Corporate Blogging: From Idea to Launch July 25th generated more questions than time. On the panel were Nicki Dugan, Yahoo Yodel Anecdotal Blog; Paula Berg, Southwest Airlines Nuts About Southwest Blog; and Brian Glover, Biz360. Nicki Dugan answers some of the overflow questions here.
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With a lot of help from my IABC Foundation friends
Posted Wed, Aug 08, 2007


Mari Pavia, Project Director for the IABC Research Foundation, kindly sent along this photo of the current and past Foundation Chairs in attendance (including me). Photo courtesy of George Long Photography.
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Transparent Writing: How to Think Clearly & Write Persuasively
Posted Mon, Jul 09, 2007


Clear writing is an essential business skill. John Sturtevant, "America's expert on clear writing" is doing a Communitelligence webinar this Wednesday, July 11, 2PM Eastern. It's called Transparent Writing: How to Think Clearly & Write Persuasively.
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Photo-Shopping New Orleans
Posted Wed, Jun 27, 2007


Random takeaways from one day at the 2007 IABC International Conference in New Orleans.
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The Uncertain Future of Writing, Photography & Design
Posted Sat, Apr 21, 2007


Yea, though I walk through the valley of new-fangled social media, I’m an old-school communicator at heart. I love the basics: words, images, design. To me, there’s no higher calling – and need -- these days than adeptly creating word-image-design solutions that inform, explain, clarify, entertain, entice, rebut and stand-out in today’s glutted info-landscape.
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Eye on Communications ROI - A Reading List
Posted Mon, Mar 26, 2007


Jim Shaffer's Eye On ROI- FedEX teleseminar last week explored how some communicators--Terry Simpson of Fed-Ex in particular -- are moving from focusing on creating more news to creating better business outcomes. Unfortunately this is not a subject you can find in any universities yet, but in the meantime, here's a great reading list.
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Watching & listening
Posted Sun, Feb 04, 2007
This YouTube video by Assistant Professor Michael Wesch of Kansas State University (one of my alma maters) does a neat job of explaining Web 2.0 and the concept that the Web is us.
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Introducing Communitelligence Egg
Posted Thu, Jan 18, 2007


You're all invited to join Communitelligence Egg, a brainstorming embryo I just launched on Xing.com, the professional social media site I found recently. Hope you'll join Communitelligence Egg so we can continue to hatch out ideas that will help us guide the evolution of Communitelligence and deploy the new social media tools for business, and planet, betterment.
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Building management trust for social media
Posted Sat, Jan 13, 2007
Last week I presented a half-day workshop on Online Communities and eCollaboration for the Iowa/IABC chapter in Des Moines. We spent what I, at least, thought was a fun and stimulating afternoon discussing all the buzz words that are in play today. They included Web 2.0, social media, blogs, wikis, RSS. search, tagging, knowledge-sharing, collective intelligence, wisdom of crowds, swarmteaming, smartmobs, mashups, conversation marketing, trust and transparency.
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Employee vs. Consultant: who has the most "freedom"?
Posted Thu, Dec 28, 2006
I received a question from one of my communication colleagues (who wishes to remain anonymous) this week: "Do you ever regret leaving the corporate world?" I fired back a quick response to this very intriguing question, pasted in below, but thought it would be much more interesting to hear what others think. So please add your thoughts.
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Why does business communication matter?
Posted Thu, Dec 14, 2006
"I would say that a communications course is the one course you will use every day of your professional career. ... Eighty percent of the mistakes that happen in our working environment happen because of poor communication. Learn to be clear, concise communicators."
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Why don't communicators write anymore?
Posted Sun, Nov 26, 2006
Perhaps the Internet has finally taken its toll on communicators. The very profession that was expected to embrace and make the most use the Web now seems to be "too busy" to use it to communicate, and are content to leave the writing to the amateurs.
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For what it's worth -- a new PR podcast worth checking out
Posted Thu, Sep 21, 2006
For a regular fix of PR professional development, check out For What It's Worth. Produced and hosted by Eric Bergman, the bi-weekly podcast brings "professional development on the go" to business communicators, organizational communicators and public relations practitioners.
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Are Corporate Communicators Anti-social to Social Media?
Posted Thu, Sep 21, 2006
This week I served as moderator of the panel, “Applying new communication tools (i.e. blogs, wikis, widgets) in a large corporate setting.” I polled the audience of about 50 on whether they read blogs (a handful), listened to podcasts (about half-dozen), had their own a blog (about 3), used wikis (a few) and produced their own podcasts (a few). You could conclude from this very unscientific poll that c
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How honest are you? (Don't lie)
Posted Sat, Aug 26, 2006
Are you curious about how you would stack up should a potential employer ask you to take an honesty test? If so, you might like to spend a half-hour taking the honesty test developed by Hugo M. Mialon, assistant professor in the Department of Economics at Emory University in Atlanta who is researching honesty in market interactions. He says employers are increasingly using honesty tests to screen potential employees.
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Best Out-of-Office Auto-Replys received in August
Posted Mon, Aug 21, 2006
"I am out of the office from August 21-28 with limited access to e-mail but great access to umbrella drinks. I'll reply when I return to reality." ..."I am out of the office and away from email until September 1. I'll be working on getting to know my wife and kids!"
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Online Communities Survey
Posted Wed, Jul 12, 2006
Please take my short Online Communities Survey by Friday, July 21. Our collective thoughts will help guide the development of a next-generation professional online community.
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Welcome to Our Two Newest Community Leaders
Posted Thu, Jun 22, 2006
Communitelligence is proud to welcome Denise Baron and Rick Altman to our family of community leaders. Denise, president of Baron Communications & Editorial Services, specializes in strategic internal communications, business writing and editing. Rick is the host of the PowerPoint Live User Conference and a long-time crusader of bringing a sanity check to the presentation community.
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What Senior Communicators are Happy About, and Worried About
Posted Sat, Jun 17, 2006


I was honored to be a panelist for the 2006 Think Tank sponsored by the IABC Research Foundation, held Sunday, June 4 before the start of the International Conference in Vancouver, BC. It really was a rare opportunity to brainstorm with a group of very savvy and diverse pros, and think about the next big things. My over-riding conclusion from the day: The role of the business communicator has never been so blurred and uncertain as it is in 2006.
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Online Communities & eCollaboration -- report from Vancouver
Posted Tue, Jun 13, 2006
It was great fun presenting a session at the 2006 IABC International Conference in Vancouver Monday on "Online Communities & eCollaboration." There were chairs and handouts for 100, but about 140 showed up -- especially incredible since the session started at 7:15 a.m. So much for communicators not being morning persons.
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Check Out Our Newest Community: Careers
Posted Mon, Jun 12, 2006
You asked for it, and we listened. Communitelligence is pleased to introduce a brand-new community that’s dedicated to communications career trends. Because so many of you have been writing to us, in search of the latest trends in communications positions and advice on how to nail those often-nerve-wracking job interviews, we recruited one of the best in the business to join the Communitelligence family.
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When is a blog not a blog?
Posted Tue, May 09, 2006
..yes, many of our community leaders do tend to buck the blog protocol by preferring to post longer and more developed articles than the rapid-fire, short posts that rule the blogosphere. In a sense they are using blogs to easily publish, but are bucking the rigid rules … “Thall shalt blog frequently, briefly and opinionatedly.” (Am I the only one who is struck by the oddity that with blogs we now have the first new technology that comes with rules on how the technology must be used?"
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Intranet or bust(ed) career
Posted Wed, Mar 08, 2006
For years, I have been telling intranet professionals that intranets will soon become a competitive advantage in the most critical determiner of corporate success: employee recruiting and retention. That day has arrived.
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Labor of love pains
Posted Wed, Jan 11, 2006
I am writing this a few hours before this new site design is moved to public viewing. I have now been involved in about a half-dozen Web site launches. Every blessed one of them has conjured up all the emotions parents feel when they deliver a newborn: Excitement. Hope. Worry. Exhilaration. Labor pains.
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Recent Articles
Communiphobia #5: That transparency thingy
Communiphobia #4: Playing defense instead of offense
Communiphobia #3: Getting sucked into the social media quicksand
Communiphobia #2: Everyone's a communicator
Communiphobia #1: Drowning in the River of Information
What's Your Career Success Worth? Announcing the new ASK Peer Learning Network
Communitelligence.com: Diary of a Website Redesign #1
How's Your Reputation? Attend REPUTATION 2010, Scottsdale, Feb 24-25
Letter to Communitelligence Members and Friends
Amazon Buys Zappos; Jeff Bezos Does The Employee Video - effective?
Using ScheduleOnce’s Google Calendar Firefox Add-on
Introducing Communitelligence CLASSROOMS -- A Marriage of Online Learning and Social Networking
Visions From Aspen: The World is Your Communications Department
Oldie But Goodie: The Page Principles
CommunitelligenceAIR debuts on BlogTalkRadio
Enter the E2E Communication Awards Program. Or Else.
How Online is Different From Real World - And Why It Matters To Businesses
Communication During The Downturn -- What Are You Seeing?
URGENT READ: Communitelligence Announces Economy-Sensitive Pricing For All 2009 Conferences
Need Help? Announcing CommPRHelp on Twitter
27 Free and Neat Online Collaboration Tools
TWITTER FOR BUSINESS? What You Need to Know to Excel in the New World of Microsharing
Welcoming New Community Leader: Marie Raperto
Take the Communitelligence 2009 Learning Academy Calendar Survey - And Win A Webinar
NO MORE LIPSTICK: PRSA Formally Challenges McCain and Obama Campaigns
Five Best Principles of Social Media Relations - Web Conference September 10
Read My Lips: A Glance at Carol Kinsey Goman's Nonverbal Advantage Book
We All Live In Glass Houses: Q&A with Dr. Leslie Gaines-Ross
Transforming The Total Workplace Experience: Preview of Thursday's Intranet Insider World Tour IBM
Photobservation: Toronto, April, 2008
Photobservation2: Toronto, April, 2008
HOW TO TURN STAKEHOLDERS INTO BRAND CHAMPIONS - today!
Communitelligence on Kyte
Social Media Resistance Study launched by Communitelligence and USC
Next Communitelligence How-To Teleseminar: HOW TO TURN STAKEHOLDERS INTO BRAND CHAMPIONS
IBM's Beehive Part of Next Intranet Insider World Tour
Communitelligence Upgrade -- More and Less
fi yuo cna raed tihs, yuo hvae a sgtrane mnid too
Next Web Conference: BEYOND BUZZ: How to Deliver Meaningful Business Results Through Public Relation
Warning Against Sloppy PR Pitches
Corporate Blogging From Idea to Launch -- followup Q&A
With a lot of help from my IABC Foundation friends
Transparent Writing: How to Think Clearly & Write Persuasively
Photo-Shopping New Orleans
The Uncertain Future of Writing, Photography & Design
Eye on Communications ROI - A Reading List
Watching & listening
Introducing Communitelligence Egg
Building management trust for social media
Employee vs. Consultant: who has the most "freedom"?
Why does business communication matter?
Why don't communicators write anymore?
For what it's worth -- a new PR podcast worth checking out
Are Corporate Communicators Anti-social to Social Media?
How honest are you? (Don't lie)
Best Out-of-Office Auto-Replys received in August
Online Communities Survey
Welcome to Our Two Newest Community Leaders
What Senior Communicators are Happy About, and Worried About
Online Communities & eCollaboration -- report from Vancouver
Check Out Our Newest Community: Careers
When is a blog not a blog?
Intranet or bust(ed) career
Labor of love pains
 
 
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