Chris Heuer, Partner, The Conversation Group, co-presented with Jeanette Gibson, Director of New Media, Cisco an Executing Social Media LA08 session titled: JOINING THE CONVERSATION: LESSONS FROM THE REAL WORLD.
Chris led off with a brief presentation titled Don't Just Join Conversations: Participate & Contribute. See Heuer's slides here.
Chris, always the multi-tasker, recorded this photo and audio recording of Jeanette's presentation: Navigating The New World of Social Media: Corporate Blogging Best Practices From Cisco. (You can view her slides here).
Here's Chris's report on Utterz. You can hear the audio here:
Jeanette Gibson gave this fantastic presentation about what Cisco has learned from their Social Media efforts at Communitelligence's great workshop on Executing Social Media.
I co-presented with Jeanette and answered some Q&A afterwards, but Jeanette was clearly the star as numerous people from big corporations are seeking to engage with Social Media back at the HQ.
Jeanette has some excellent quotes in here that will help anyone out who is trying to start their own corporate social media initiative. Most especially where she talks about their realization that they just need to trust their employees to do the right thing and move the organization from a command/control mentality to teams/collaboration.
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