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Social Media Resistance Survey - Preliminary Report by Francis Pereira, USC
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Dr. Francis Pereira, Director of Industry Research at the Institute for Communication Technology (CTM), Marshall School of Business, University of Southern California, reported on preliminary findings of the SOCIAL MEDIA RESISTANCE SURVEY on Day 1 of the Executing Social Media Conference in Pasadena, May 21-22, 2008.
Interesting results on the question: How important are the following reasons in explaining the rate of adoption of new media and technologies by your organization, in general?
Lack of basic understanding (53%) and Corporate liability and legal issues (48%) were the two most important reasons mentioned followed by cost/staff issues (45%), concerns of network security (40%) and nature of industry (38%).
Learn much more by downloading Dr. Pereia's Powerpoint slides presented at the conference. here.
Take the Social Media Resistance Survey
As part of the Executing Social Media conference series, Communitelligence, in partnership with USC’s Institute for Communication Technology Management (CTM), is conducting the first ongoing research to determine the degree, key sources and trends in resistance to the new social media technologies by organizations. Preliminary results will be shared at the May Executing Social Media Conference. Read the news release
Take the 7-question survey now! (Will only take a few minutes)
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Posted on Saturday, May 24, 2008 - 11:08:00 PM CST by  jgceo
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