As they say, if things didn't happen in the last minute, nothing would get done. That's certainly true of the HOW TO TURN STAKEHOLDERS INTO BRAND CHAMPIONS webinar that's happening at 2PM Eastern today.
We just learned this morning that Kim Ruvolo, Brand Manager with JetBlue Airways will be on the call. Kim will be joining her co-panelist, Bob Pearson, Vice President, Communities and Conversations at Dell Computers. Moderator is Jim Gregory, CEO of CoreBrand and author, The Best of Branding and other books on corporate branding.
It promises to be a great session, and if you can't attend, you can buy the CD anytime.
Brand champions are internal and external story tellers who spread the brand vision, brand values and cultivate the brand in an organization. Every organization needs committed and passionate brand champions. Be it your employees, investors, customers, or other key influencers, true advocates for your brand affect the corporate bottom-line and are critical to maintaining strong brand equity.
What you will learn:
Why does branding matter, and how does it translate to profitability?
What are the world's most powerful brands, and what are they doing consistently right
Does your brand really speak to all stakeholders? How is stakeholder value measured and valued?
What are the best practices for building powerful brands?
Click here for full details on the webinar.
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