Conference Agenda | Register 
The Hidden Blogosphere
Web 2.0 tools have been the talk of the computing world for the last four years principally because they are empowering millions of people to publish their thoughts to a global audience for the first time. But Web 2.0 tools like blogs, wikis, podcasts and social bookmarking sites may also turn internal communication on its head and finally help companies realize the potential benefits of collaborative software. These are, after all, simply new ways to communicate, and they can often be used just as effectively with focused internal groups as with the public Web.
Paul Gillin, Author, The New Influencers (Day 1 luncheon keynote)

Corporate Social Media: No Staff, No Blog - Ending a Blog- Part 3
This post wraps-up to my series on the individuals involved with corporate social media programs. In the first part I looked at the downsides of an organization becoming too reliant upon an individual with a social media/community initiatives. The second post looked at the same issue from the standpoint of the individual who may become overshadowed by the brand they serve. I wish this third post could come under better circumstances, but in business things don't always turn out the way you want them to. What happens when you layoff the staff that runs your corporate blog?
Josh Hallett, Hyku, LLC (Day 1 Power of One keynote panel)

12 signs that this is the end of the world as we know it
8. Your efforts to “manage your message” have about as much chance as Dennis Kucinich’s presidential campaign
6. IBM receives more leads and more exposure from a $500 podcast than it does from an entire advertising campaign
5. Employers no longer check references, they check Facebook and MySpace
3. One blog posting cost a highly successful CEO $1 million in compensation
1. Measurement is easy.
Katie Paine, President & CEO, KD Paine & Partners (Day 1 Getting Buy-in presenter)

Social Networks for the AARP Set
Unlike the under 30 set, Boomers go online to seek information from experts and established sources, not create user generated content and chat. That’s why social networks are so appealing to twenty-somethings. They thrive on the wisdom of crowds and the opinions of their peers. Multi-sourced, non-expert advice and information are their currency. (Think New York Times and World Book Encyclopedia versus MySpace and Wikipedia.)
Dan Greenfield, Bernaisesource Blog (Day 1 Smart Blogging presenter)